Assistant Athletic Director, 12th Man Creative

Job Title

Assistant Athletic Director, 12th Man Creative

Agency

Texas A&M University

Department

Athletic Director

Proposed Minimum Salary

Commensurate

Job Location

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Job Title

Assistant Athletic Director, 12th Man Creative

Agency

Texas A&M University

Department

Athletic Director

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Our Commitment    

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens ourcorevalueswhich are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.     

Who we are  

Texas A&M Athletics department is committed to building champions through academic achievement, athletic excellence, and national recognition of student-athletes, teams, and programs. We are a proud member of the Southeastern Conference, with more than 650 Texas A&M student-athletes competing at the NCAA Division 1-A level in 20 varsity sports. 

  

What we want 

The Assistant Athletics Director for 12th Man Creative serves as the strategic leader for all creative and digital initiatives within Texas A&M Athletics. This individual will oversee a multidisciplinary team responsible for social media, graphic design, photography, creative video, the official athletics website, and the mobile app. The role is charged with growing fan engagement, enhancing brand visibility, and contributing to revenue-generating efforts through innovative content and storytelling across digital platforms. This leader plays a pivotal role in defining and evolving the Texas A&M Athletics brand in the digital space.

What you need to know

Salary: Will be commensurate based on the selected hire’s education and experience.    

Special Instructions: A cover letter, resume, and contact information for three professional references (to include at least one previous supervisor) are strongly recommended. You may upload all three on the application under CV/Resume or upon answering the questionnaire you may attach the documents.  

Schedule: Ability to work nights, weekends and holidays as required to complete assigned duties.

Qualifications

Required Education and Experience

•  Bachelor's Degree or equivalent combination of education and experience

• Four years (4) of experience in professional sports or NCAA Division I athletics within the digital/social/creative space

• Experience managing social media accounts for a sports organization

• Managerial experience leading a team of creatives

Preferred Qualifications

• Master’s degree with emphasis in marketing, sports management, journalism, communications or related field

• 7+ years of experience working in the digital and social media sector

• 2+ years of experience in a managerial or leadership position

Knowledge, Skills, and Abilities

• Superior knowledge of NCAA rules. Knowledge of word processing, spreadsheet, and database programs. Oral and written communication skills. Ability to multitask and work cooperatively with others.

Responsibilities

Leadership & Administration

• Define and uphold the creative vision and visual identity of Texas A&M Athletics.

• Lead the development of compelling storytelling, visuals, and content that strengthens brand, elevates Texas A&M Athletics’ national profile, and deepens emotional connection with the 12th Man.

• Monitor industry trends and adapt strategy to remain on the cutting edge of collegiate athletics.

Program Management

• Direct and manage the 12th Man Creative team across all functional areas: social media, graphic design, photography, creative video, official athletics website and mobile app.

• Lead regular team meetings to align strategy, timelines, and creative output.

• Serve as a member of the External Relations leadership team, collaborating closely with unit leaders of Marketing, Communications, 12th Man Productions, Licensing and Branding, and Ticketing.

Photography & Multimedia Strategy

• Develop and execute a comprehensive digital strategy across all platforms, including X, Instagram, Facebook, YouTube, TikTok, and emerging channels.

• Ensure consistency of voice and visual identity across all accounts and platforms.

• Establish a strategic plan for how photography supports all facets of the department—social media, brand, fan engagement, recruiting, historical archiving etc.

• Guide the integration of creative content into marketing campaigns, NIL activations, ticket sales efforts, sponsorship assets, and in-venue presentations.

Projects

• Oversee and assists with all departmental projects as needed.

Compliance

• Maintains continual and thorough familiarity with all applicable NCAA, Conference and University rules and regulations. Establishes and ensures communication and enforcement of rules and regulations for all staff members and student workers supervised.

Why Texas A&M University?   

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.   

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts , and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums 

• 12-15 days of annual paid holidays   

• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month  

• Automatic enrollment in the Teacher Retirement System of Texas  

• Health and Wellness: Free exercise programs and release time    

• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more   

• Educational release time and tuition assistance for completing a degree while a Texas A&M employee  

• Living Well, a program at Texas A&M that has been built by employees, for employees 

_ Instructions to Applicants: _ Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

Apply Now

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