Assistant Athletic Director, Fan Development and Event Marketing

University of Maryland

College Park, MD

Posted Date: Mar 05, 2025

QUALIFICATION

  • Salary Expectation
    $90,000-$110,000/yr
  • Years of Experience
    6+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Job Description Summary

Organization's Summary Statement: The Assistant Athletic Director of Fan Development and Event Marketing will manage the day-to-day operations of the unit, including budget allocation and management, direct oversight of various staff members, and serving as the main liaison to athletic department leadership and other units.

This position will directly oversee the strategic vision for creating a fan-centric experience at Maryland Football games at SECU Stadium, including the development and implementation for gameday elements with a focus on creating a high-energy environment and memorable fan experiences; Duties include: preparing and coordinating the execution of videoboard format and public address scripts, directing event marketing and production staff, and creating innovative and exciting gameday activations and entertainment while ensuring brand standards and meaningful partner integrations and creating a holistic gameday experience for a variety of targeted fan segments (students, families, local community, etc.) to feature touchpoints beyond videoboard and audio entertainment, providing an engaging fan journey from point of arrival until the last whistle.

Additional responsibilities include:
Direct oversight of two full-time staff members (Director & Assistant Director) and others indirectly—all responsible for the fan development and event marketing for Maryland athletic events. The position will be under the direct supervision of the Senior Associate Athletic Director for External Operations.

Physical Demands: The scope of the position frequently requires evening, weekend, and holiday work (non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices such as telephones, copy machines, fax machines, etc.; constantly moves about the facility and event site before, during, and after events to service clients; and continually communicates via telephone, email, and in person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing, and lifting up to 15 pounds.

Preferences: Six (6) years of experience in an athletics event marketing setting, preferably at the collegiate level.

Licenses/Certifications: N/A

Minimum Qualifications

Minimum Qualifications:

Department History

University of Maryland Communications 2024–2025

Person Role

Jason Yellin

Associate AD / Strategic Communications Officer

Dustin Semonavick

Assistant AD - Football Communications (FB)

John Sinnett

Assistant AD - Strategic Communications & Content Development (MBB, XC, T&F)

Katy Ford

Director of Development Marketing & Revenue Strategy

Rose DiPaula

Director of Strategic Communications & Content Development (WBB, MGolf, WGolf, Maryland Made, Academics)

Sydney Steinberg

Assistant Director (MSoccer, WGolf, Wrestling)

Sarah Bailey Lakatos

Departing
Assistant Director - Strategic Communications & Content Development

Alyssa Muir

Departing
Assistant Director - Strategic Communications (FB [2nd], MLax, Wrestling)

University of Maryland Marketing 2024–2025

Person Role

Carrie Blankenship

Senior Associate Athletic Director - External Operations

Nick Lofaro

Associate AD - Strategic Partnerships

Jordan Looby

Associate AD - Marketing & Revenue Strategy

Patrick Fischer

Director of Website Management

Meredith Bair

Departing
Director of Digital Marketing & Revenue Strategy

Anjuwon Spence

Director of Sales

Rachel Palmer

Director of Fan Development & Event Marketing

Tori Gray

Departing
Director of Fan Development & Event Marketing

University of Maryland Communications 2023–2024

Person Role

Jason Yellin

Associate AD / Strategic Communications Officer

John Sinnett

Assistant AD - Strategic Communications & Content Development

Dustin Semonavick

Assistant AD - Football Communications (FB, WTEN)

Rose DiPaula

Director - Strategic Communications & Content Development (WBB, FH)

Katy Ford

Director of Development Marketing & Communications

Taylor Smyth

Associate Director of Communications (Social Media, MSoccer)

Ben Kessler

Assistant Director - Strategic Communications (WLax, FB [2nd])

Sydney Steinberg

Assistant Director (MSoccer, WGolf, Wrestling)

University of Maryland Marketing 2023–2024

Person Role

Carrie Blankenship

Senior Associate Athletic Director - External Operations

Nick Lofaro

Associate AD - Strategic Partnerships

Jordan Looby

Associate AD - Marketing Strategy & Fan Experience

Patrick Fischer

Director of Website Management

Anjuwon Spence

Director of Sales

Rachel Palmer

Director of Marketing Strategy & Fan Experience

Derek Davis

Director of Marketing Strategy & Fan Experience

Tori Gray

Assistant Director of Marketing Strategy & Fan Experience

University of Maryland Communications 2022–2023

Person Role

Jason Yellin

Associate AD / Strategic Communications Officer

John Sinnett

Assistant AD - Strategic Communications & Content Development

Dustin Semonavick

Assistant AD - Football Communications (FB, WTEN)

Rose DiPaula

Director - Strategic Communications & Content Development (WBB, FH)

Katy Ford

Director of Development Marketing & Communications

Taylor Smyth

Associate Director of Communications (Social Media, MSoccer)

Ben Kessler

Assistant Director - Strategic Communications (WLax, FB [2nd])

Sydney Steinberg

Assistant Director (MSoccer, WGolf, Wrestling)

University of Maryland Marketing 2022–2023

Person Role

Carrie Blankenship

Sr. Associate AD - External Operations

Nick Lofaro

Associate AD - Strategic Partnerships

Jordan Looby

Sr. Assistant AD - Marketing Strategy & Fan Experience

Patrick Fischer

Director of Website Management

Rachel Palmer

Director of Marketing Strategy & Fan Experience

Katy Ford

Director of Development Marketing & Communications

Tori Gray

Assistant Director of Marketing Strategy & Fan Experience

Lala Kekuewa

Assistant Director of Marketing Strategy & Fan Experience

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