Assistant Athletic Director for Creative Content (Football)

University of Mississippi

University, MS

Posted Date: Feb 07, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    2+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

_ Note for Current UM Employees _

Current employees must apply internally via connectU > connectu.olemiss.edu

Position Description

This position oversees the development and execution of creative content for the assigned sport. The incumbent will direct day-to-day operations; develop and implement strategies for promotional and recruitment purposes; and provide supervision and guidance to support staff. The incumbent will be responsible for evaluating and maintaining the overall efficiency of creative content operations.

Examples of Work Performed
• Oversees, develops, and partners to create multi-channel content plans to support the assigned sport.
• Develops best practices related to content and platforms to enhance the program's creative content.
• Advises on social media concerns and how to improve favorably.
• Ensures a steady stream of content released from the program's social media accounts and recruiting content.
• Approves and monitors budgetary request and expenditures for the creative content area.
• Identifies opportunities to enhance products and services used to produce content and related materials.
• Provides guidance to support staff regarding the implementation of strategies and production of materials.
• Collaborates with staff to develop annual social media plan that impacts both the program's brand and recruitment needs.
• Leads content development for key themes within the program's social media content strategy.

Department History

University of Mississippi Communications 2024–2025

Person Role

Kyle Campbell

Associate A.D. for Brand Strategy - FB, Athletics

Shane Sanford

Assistant AD for Broadcast Services

Brad Sheffield

Director for Communications - FB, WGolf

Alex Sims

Associate Director of Digital Strategy

Tyler Wooten

Associate Director for Communications - WBB, T&F/XC

Kyle Birnbrauer

Assistant Director of Communications - BSB, SOC

Alex McKeon

Assistant Director of Communications - SB, VB, Rifle Oversight

Mike Swartz

Assistant Director of Communications - MBB

University of Mississippi Marketing 2024–2025

Person Role

Kyle Bruce

Senior Associate A.D. for Strategic Engagement

Matt Smith

Assistant A.D. for Marketing and Fan Experience - FB, MBB, Golf

Seth Austin

Associate Director of Digital Content

Aaron Howard

Departing
Assistant Director for Marketing and Fan Experience - SOC, WBB, SB

David Weston

Assistant Director of Marketing and Fan Experience

Katie Bernard

Assistant Director of Marketing and Fan Experience - SOC, SB, WGOLF

University of Mississippi Communications 2023–2024

Person Role

Kyle Campbell

Associate A.D. for Brand Strategy - FB, Athletics

Shane Sanford

Assistant AD for Broadcast Services

Brad Sheffield

Director for Communications - FB, WGolf

Alex Sims

Associate Director of Digital Strategy

Tyler Wooten

Associate Director for Communications - WBB, T&F/XC

Kyle Birnbrauer

Assistant Director of Communications - BSB, SOC

Madeline Marshall

Assistant Director of Communications - WBB, MGolf

Connor Allen

Assistant Director of Communications - VB, SB, Rifle, Spirit

University of Mississippi Marketing 2023–2024

Person Role

Kyle Bruce

Senior Associate A.D. for Strategic Engagement

Matt Smith

Assistant A.D. for Marketing and Fan Experience - FB, MBB, Golf

Seth Austin

Associate Director of Digital Content

Aaron Howard

Assistant Director for Marketing and Fan Experience - SOC, WBB, SB

David Weston

Assistant Director of Marketing and Fan Experience

Katie Bernard

Assistant Director of Marketing and Fan Experience - SOC, SB, WGOLF

University of Mississippi Communications 2022–2023

Person Role

Kyle Campbell

Associate A.D. for Brand Strategy - FB, Athletics

Shane Sanford

Assistant AD for Broadcast Services

Brad Sheffield

Director for Communications - FB, WGolf

Alex Sims

Associate Director of Digital Strategy

Tyler Wooten

Associate Director for Communications - WBB, T&F/XC

Kyle Birnbrauer

Assistant Director of Communications - BSB, SOC

Madeline Marshall

Assistant Director of Communications - WBB, MGolf

Connor Allen

Assistant Director of Communications - VB, SB, Rifle, Spirit

University of Mississippi Marketing 2022–2023

Person Role

Paris Buchanan

Assistant A.D. for Marketing and Fan Experience - FB, MBB

Matt Smith

Associate Director for Marketing and Fan Experience - MBB, VB

Janice Rubbert

Associate Director of Digital Marketing

Seth Austin

Associate Director of Digital Content

Aaron Howard

Assistant Director for Marketing and Fan Experience - SOC, WBB, SB

Katie Bernard

Assistant Director of Marketing and Fan Experience - SOC, SB, WGOLF

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