Job Summary

 

Under direction of the Senior Associate Athletics Director for External Relations, the Assistant Athletic Director for External Communications is responsible for project management and execution of the athletic department external communications, social media programs and digital brand. Writes, edits and project manages correspondence related to donors and fans. Develops united voice for department segmented by audience and intent. Develops overall social media strategy, social media governance, content strategy and the creation of plans to implement the strategy on an ongoing basis for the main UC Davis athletics social channels in addition to channels for our football, men’s and women’s basketball programs. Establish strong working relationships with internal partners and campus communicators across the University to align strategic communications objectives. Manage the digital media team consisting of the assistant director for creative services and two fellows focused on content creation. Manage a team of three full time athletic communications staff and one communications fellow integrating storytelling across web and social channels. Responsible for ongoing social and website performance monitoring, reporting, and tactical adjustments as necessary to meet objectives.

 

Apply By Date

July 30, 2025 at 11:59pm

 

Qualifications

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

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Job Summary

 

Under direction of the Senior Associate Athletics Director for External Relations, the Assistant Athletic Director for External Communications is responsible for project management and execution of the athletic department external communications, social media programs and digital brand. Writes, edits and project manages correspondence related to donors and fans. Develops united voice for department segmented by audience and intent. Develops overall social media strategy, social media governance, content strategy and the creation of plans to implement the strategy on an ongoing basis for the main UC Davis athletics social channels in addition to channels for our football, men’s and women’s basketball programs. Establish strong working relationships with internal partners and campus communicators across the University to align strategic communications objectives. Manage the digital media team consisting of the assistant director for creative services and two fellows focused on content creation. Manage a team of three full time athletic communications staff and one communications fellow integrating storytelling across web and social channels. Responsible for ongoing social and website performance monitoring, reporting, and tactical adjustments as necessary to meet objectives.

 

Apply By Date

July 30, 2025 at 11:59pm

 

Qualifications

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

• BS/BA degree in advertising, communications, marketing, public relations, or equivalent education and work experience
• Experience analyzing and reporting performance in various social media channels and making necessary adjustments and optimizations in order to meet stated objectives.
• Experience systematically monitoring conversations and trends in social media, assessing opportunities for, and threats to, the advancement of a brand's reputation.
• Experience using interpersonal skills to effectively develop relationships with internal stakeholders in order to develop a steady stream of inbound story ideas, coordinate projects as well as influence social media activities in other departments.
• Experience building communication plans, organizing projects and teams, and executing plans.
• Knowledge and understanding of social media channels and their respective participants (Facebook, Twitter, LinkedIn, youTube, Pinterest, Instagram, SnapChat, TikTok etc.), and how to best utilize each channel.
• Strong organizational skills, with the ability to prioritize and adjust as priorities shift.
• Communication skills including strong verbal, writing, and editing skills.

 

Preferred Qualifications

• Experience working within an ecosystem of related social media channels.Experience maintaining an editorial calendar for multiple social media channels. 
• Knowledge of and skill to understand emerging social media channels.General knowledge of digital audio and video recording equipment, experience operating such equipment and experience with digital audio and video editing software.

Key Responsibilities

• 50% - Program Management and Planning
• 20% - Story Funnel and Post Management
• 20% - Measurement and Monitoring
• 10% - Personnel Management

 

POSITION INFORMATION

• Salary or Pay Range: $75,000/yr. - $135,600/yr.
• Salary Frequency: ** Monthly**
• Salary Grade: Grade 22
• UC Job Title: DIGITAL COMM SPEC 3
• UC Job Code: 007455
• Number of Positions: 1
• Appointment Type: Staff: Career
• Percentage of Time: 100** %**
• Shift (Work Schedule): Monday – Friday; ** **** 8am – 5pm ***. Nights and weekends as needed based on event schedule.*
• Location: ** Davis, CA**
• Union Representation: 99 - Non-Represented (PPSM)
• Benefits Eligible: ** Yes**
• This position is 100% on-site

 

Benefits

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.

If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC: https://ucnet.universityofcalifornia....

• High quality and low-cost medical plans to choose from to fit your family’s needs 
• UC pays for Dental and Vision insurance premiums for you and your family 
• Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave 
• Paid Holidays annually as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement 
• Paid Time Off/Vacation/Sick Time as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement 
• Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement 
• Access to free professional development courses and learning opportunities for personal and professional growth 
• WorkLife and Wellness programs and resources 
• On-site Employee Assistance Program including access to free mental health services 
• Supplemental insurance offered including additional life, short/long term disability, pet insurance and legal coverage 
• Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified roles 
• Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here

 

Physical Demands

• Standing - Frequent 3 to 6 Hours 
• Walking - Occasional Up to 3 Hours 
• Sitting - Occasional Up to 3 Hours 
• Lifting/Carrying 0-25 Lbs - Occasional Up to 3 Hours 
• Lifting/Carrying 26-50 lbs - Occasional Up to 3 Hours 
• Pushing/Pulling 0-25 Lbs - Occasional Up to 3 Hours 
• Pushing/Pulling 26-50 lbs - Occasional Up to 3 Hours 
• Reaching overhead - Occasional Up to 3 Hours 
• Keyboard use/repetitive motion - Frequent 3 to 6 Hours 

 

Environmental Demands

• Chemicals, dust, gases, or fumes - Occasional Up to 3 Hours 
• Loud noise levels - Occasional Up to 3 Hours 
• Marked changes in humidity or temperature - Occasional Up to 3 Hours 
• Operating motor vehicles and/or equipment - Occasional Up to 3 Hours 
• Extreme Temperatures - Occasional Up to 3 Hours 

 

Mental Demands

• Sustained attention and concentration - Frequent 3 to 6 Hours 
• Complex problem solving/reasoning - Occasional Up to 3 Hours 
• Ability to organize & prioritize - Frequent 3 to 6 Hours 
• Communication skills - Frequent 3 to 6 Hours 
• Numerical skills - Occasional Up to 3 Hours 
• Constant Interaction - Frequent 3 to 6 Hours 
• Customer/Patient Contact - Occasional Up to 3 Hours 
• Multiple Concurrent Tasks - Frequent 3 to 6 Hours 

 

Work Environment

• UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space. 

 

Special Requirements – Please contact your recruiter with questions regarding which activities apply by position

• This is a critical position, as defined by UC Policy and local procedures, and as such, employment is contingent upon clearing a criminal background check(s) and may include drug screening, medical evaluation clearance and functional capacity assessment

 

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

 

A Culture of Opportunity and Belonging

At UC Davis, we’re committed to solving life’s most urgent challenges and building a healthier, more resilient world. We believe in growing through every challenge, continually striving to improve, and welcoming new perspectives that strengthen our community. We recognize that a vibrant and innovative organization values both individual strengths and shared purpose. The best ideas often emerge when people with different experiences come together. 

As you consider joining UC Davis, we invite you to explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education. We believe you belong here. The University of California, Davis is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. 

To view the University of California’s Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination 

Because we want you to feel seen and valued, our recruitment process at UC Davis supports openness and authenticity. Research shows that some individuals hesitate to apply unless they meet every qualification. You may be an excellent fit for this role-or the next one. We encourage you to apply even if your experience doesn't match every listed requirement. #YouBelongHere 

To learn more about our background check program, please visit: https://hr.ucdavis.edu/departments/re...

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