Assistant Athletic Director Strategy & Brand Communications

About FIU

 

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

Job Summary

 

This position reports to the Senior Associate AD for Brand Advancement and oversees the department's strategic and brand communication efforts while leveraging current, and developing new, communication assets to enhance Name, Image & Likeness (NIL) and revenue opportunities in the post-House Settlement era of college athletics. This leadership position is responsible for expanding the department's visibility, storytelling and fan engagement through innovative communication strategies, content creation and cohesive brand management across multimedia platforms.

• Develops and executes a comprehensive integrated communications plan; markets, publicizes and promotes FIU Athletics through wide-ranging channels and methods.
• Serves as the primary communications contact for football and other sports as assigned, handling all media requests, gameday duties, document creation (game notes, record books, programs, etc.) and roster and statistical management; is the primary liaison with conference and NCAA media relations offices.
• Oversees the department's website (FIUSports.com) and mobile app (scheduled to launch in August of 2025), ensuring all information is accurate and timely; work in conjunction with MMR partner Van Wagner to execute current, and develop future, digital opportunities to increase revenue; utilize website and app analytics and data metrics to provide recommendations which yield more engagement and ROI.
• Provides support for media, television, radio, and streaming broadcasts of games and events, including but not limited to interview requests, research, data distribution and dissemination of noteworthy information which enhances the profiles of student-athletes, coaches, team and staff; develops and enhances relationships with key stakeholders and media outlets.
• Executes the department's social media strategy, working in conjunction with the creative team to manage content plans, with a focus on visual storytelling, brand growth and expansion of digital revenue assets; work jointly with the creative content team to optimize and grow media days.

View Full Description

About FIU

 

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

Job Summary

 

This position reports to the Senior Associate AD for Brand Advancement and oversees the department's strategic and brand communication efforts while leveraging current, and developing new, communication assets to enhance Name, Image & Likeness (NIL) and revenue opportunities in the post-House Settlement era of college athletics. This leadership position is responsible for expanding the department's visibility, storytelling and fan engagement through innovative communication strategies, content creation and cohesive brand management across multimedia platforms.

• Develops and executes a comprehensive integrated communications plan; markets, publicizes and promotes FIU Athletics through wide-ranging channels and methods.
• Serves as the primary communications contact for football and other sports as assigned, handling all media requests, gameday duties, document creation (game notes, record books, programs, etc.) and roster and statistical management; is the primary liaison with conference and NCAA media relations offices.
• Oversees the department's website (FIUSports.com) and mobile app (scheduled to launch in August of 2025), ensuring all information is accurate and timely; work in conjunction with MMR partner Van Wagner to execute current, and develop future, digital opportunities to increase revenue; utilize website and app analytics and data metrics to provide recommendations which yield more engagement and ROI.
• Provides support for media, television, radio, and streaming broadcasts of games and events, including but not limited to interview requests, research, data distribution and dissemination of noteworthy information which enhances the profiles of student-athletes, coaches, team and staff; develops and enhances relationships with key stakeholders and media outlets.
• Executes the department's social media strategy, working in conjunction with the creative team to manage content plans, with a focus on visual storytelling, brand growth and expansion of digital revenue assets; work jointly with the creative content team to optimize and grow media days.
• Supervises, manages and trains the communications team, as well as student workers and vendors, and determines sports assignments; establishes streamlined processes and procedures to improve efficiency and remain fiscally responsible.
• Performs the role of an internal beat reporter along with communications staff members, focusing on telling compelling stories which can be monetized in written, video, social media, graphics or other innovative formats in collaboration with creative content team members.
• Maintains historical records, statistics and digital assets (i.e. photos and videos), among other important departmental information to ensure accurate archiving and increases ease of access for internal and external constituents.
• Oversees credential needs for media and other constituents, including producing and distributing passes for home events; establishes credential protocols and procedures in conjunction with the department's facility and game operations staff.
• Maintains vendor relationships, including but not limited to, SIDEARM Sports, INFLCR, StatBroadcast, Genius Sports, StatCrew, etc. while overseeing any necessary training for staff.
• Serves as the primary athletics communications contact with relevant campus units, primarily Strategic Communications, Government & External Affairs, to foster cross-university relationships to enhance the student-athlete experience.

Minimum Qualifications

 

Bachelor's degree in an appropriate area of specialization and four (4) years of experience or Master's degree in an appropriate area of specialization and two (2) years of appropriate experience.

Departmental Requirements

 

• Ability to lift heavy equipment
• Ability to stand or sit for a long period of time
• Ability to work outside

Job Category

 

Administrative

Advertised Salary

  $65,475 - $75,000

Work Schedule

 

• Begin time: 8:30 AM
• End time: 5:00 PM

Working Condition(s)

 

• Operating University Vehicles (all types)
• Ability to lift heavy equipment

Pre-Employment Requirements

 

• Driver's License Check
• Fingerprinting Check
• Expanded Background Check

How To Apply

 

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in " My Applications". 

_ To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing. _

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process.  It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

*This posting will close at 12:00 am of the close date.

How To Apply

 

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in " My Applications". 

_ To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing. _

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment.  Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.

Disclosures

 

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

 

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.  However, employees who have access to the compensation information of other employees or applicants as a part of  their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

 

_ FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding nondiscrimination, contact FIU's Office of Civil Rights Compliance and Accessibility at 305.348.2785 or email ocrca@fiu.edu. _

Apply Now

View Less Description