Lubbock

Assistant Athletics Director of Creative Development

41143BR

Creative Services

Position Description

Assists in providing leadership and direction for an assigned area within the athletic department.  Responsible for the development, coordination, and administration of the department.  Responsible for employees in the assigned area.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

View Full Description

Lubbock

Assistant Athletics Director of Creative Development

41143BR

Creative Services

Position Description

Assists in providing leadership and direction for an assigned area within the athletic department.  Responsible for the development, coordination, and administration of the department.  Responsible for employees in the assigned area.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

Texas Tech Athletics has a commitment to serving and working with diverse populations and demonstrated alignment with the University’s strategic priorities and values-based culture.

Major/Essential Functions

The Assistant Athletics Director of Creative Development will lead the development and execution of long-form and branding content for Texas Tech Athletics, ensuring a cohesive and compelling visual and storytelling strategy across all platforms. This position will oversee content creation teams, coordinate with internal and external partners, and play a key role in revenue-sharing initiatives involving student-athletes. The ideal candidate will be a leader with a deep understanding of creative production, brand strategy, and the evolving landscape of collegiate

Content & Brand Strategy:

• Oversee the development and execution of long-form storytelling and branding content for Texas Tech Athletics.
• Ensure brand consistency across all creative assets, aligning with the department’s overall strategic vision.
• Act as the primary liaison between Texas Tech Athletics and external creative partners, including Athletic and Red Raider Sports.
• Develop and implement strategies to enhance engagement and visibility of Texas Tech Athletics through high-quality content.

Team Leadership & Collaboration: - Supervise video content creation teams - Provide leadership and direction to internal staff and external agencies to execute creative initiatives. - Foster collaboration between all athletic programs to ensure a unified creative approach.

Revenue Share & Compliance Coordination: - Oversee the strategic use of student-athletes in creative content related to revenue share agreements. - Work closely with Compliance to ensure all content aligns with NCAA, Big 12 Conference, and Texas Tech regulations. - Ensure all creative executions adhere to contractual obligations and revenue-sharing guidelines.

Additional Responsibilities: - Support content creation efforts through hands-on graphic design, photography, and videography when necessary. - Stay ahead of industry trends and innovative storytelling techniques to enhance Texas Tech Athletics' brand presence. - Assist in special projects and initiatives as assigned by the Senior Associate Athletics Director.

Required Qualifications

Bachelor's degree from an accredited institution.  Three (3) years experience in an intercollegiate athletics department or other work experience that would demonstrate the necessary background and knowledge.  Must have a working knowledge of NCAA rules and regulations.

Preferred Qualifications

• Master’s degree in a related field.
• 3+ years of experience in content creation, brand strategy, or creative leadership, preferably in athletics or a sports setting.
• Strong understanding of storytelling, digital content trends, and brand development.
• Experience managing creative teams and external partnerships.
• Familiarity with Name, Image, and Likeness (NIL) regulations and revenue-sharing strategies.
• Proficiency in Adobe Creative Suite and other relevant design/video editing tools.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

4352.42

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 75%

Shift

Other

Schedule Details

Varies.

Grant Funded?

No

Job Group

Athletic Professionals

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

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