Assistant Athletics Director - Strategic Communications

Posting Details

Position Information

Job Title

Assistant Athletics Director - Strategic Communications

Full Time/Part Time

Full Time

FLSA

Exempt

General Job Description

View Full Description

Posting Details

Position Information

Job Title

Assistant Athletics Director - Strategic Communications

Full Time/Part Time

Full Time

FLSA

Exempt

General Job Description

This is a supervisory position responsible for directing communications efforts involving student-athletes, coaches, staff, and the athletics department. Responsible for increasing the exposure and awareness of the athletics department and university. Responsible for serving as the department’s primary media liaison, managing the department’s website, and supervising assigned staff. Works under general supervision, with moderate latitude for the use of initiative and independent judgment. Reports to the Senior Associate Athletics Director of External Affairs.

Essential Job Functions

1. Plans and directs athletics communications efforts, including but not limited to news releases, features, photography, statistics, press box/game day operations, and publications.

2. Serves as the department’s primary media liaison.

3. Directs the creation of compelling content and executes strategic communications to share the message of the athletics department through innovative methods.

4. Implements the department’s content strategy, including but not limited to social media, video, website, and public relations.

5. Assists with the development of the athletics comprehensive marketing plan.

6. Oversees and manages the department’s website.

7. Serves as liaison to University Marketing Communications and Department of Media and Communication.

8. Manages and supervises assigned staff, to include overseeing work productivity, hiring, and performance evaluation.

9. Provides training and leadership in media conduct to student-athletes, coaches, and staff.

10. Submits all external awards for student-athletes, coaches, and staff.

11. Drives editorial story planning, writing, and pitching to both regional and national press, including all necessary reporter follow-up efforts such as fact-finding, quote development/approval, and executive interview coordination.

12. Writes articles, game stories, game previews, game notes, features, and biographies for the athletics website and for media dissemination with designation.

13. Performs media relations duties, to include setting up interviews and prepping broadcasters for select sports.

14. Stays informed and implements changes to strategically position the department to build the university’s brand through outbound media, video, online resources, social media, and emerging mediums.

15. Uncovers and exploits exposure opportunities with key media outlets.

16. Searches proactively and manages strategic executive visibility opportunities for the department.

Non-Essential Job Functions

1. Adheres to all applicable National Collegiate Athletic Association (

NCAA

), conference, and university rules and regulations.

1. Attends university, conference,

NCAA

, and other organizational meetings as assigned.

1. Participates on university committees and task forces as assigned.

2. Performs other related duties as assigned.

Required Knowledge, Skills, and Abilities

The individual must possess the following knowledge, skills, and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation.

1. Knowledge of, or ability to learn, university policies and procedures.

2. Knowledge of, or ability to learn, policies, procedures, and guidelines established by the conference and the

NCAA

.

1. Knowledge of applicable strategies for communications in marketing and branding intercollegiate athletics.

2. Knowledge of professional standards and trends related to area of responsibility.

3. Skill in public speaking and delivering information to internal and external constituents.

4. Skill in using computer applications including spreadsheet, database, word processing, desktop publishing, and website content management software.

5. Organizational skills in managing projects simultaneously while maintaining a satisfactory work product.

6. Ability to effectively market the programs of the department.

7. Ability to communicate effectively in both oral and written form.

8. Ability to set priorities and complete assignments on time.

9. Ability to maintain effective interpersonal relationships.

10. Ability to train and supervise others.

11. Ability to learn office and university-specific software.

12. Ability to maintain currency of knowledge and skills.

13. Ability to work evenings, nights, and weekends as necessary.

Physical Demands

Required Education

Bachelor’s degree in journalism, communication, or a related field is required. Related experience may be substituted for required education on a basis set forth by the Department of Human Resources.

Required Experience and Training

Two years of related experience is required. Experience in media relations is required.

Preferred Qualifications

Master’s degree is preferred. Experience in intercollegiate athletic media relations is preferred.

Special Conditions for Eligibility

This is a security-sensitive position subject to criminal record check.

This is an IT-sensitive position subject to the Computer and Network Security policy.

Min Pay Rate

Mid Pay Rate

Salary Information

Commensurate with Experience, Salary Grade - 8

Specific Job Requirements/Duties for this Posting

Is Background Check Required?

Yes

Benefit and Retirement Eligibility

This position is eligible for participation in the Teacher Retirement System of Texas (

TRS

) retirement plan, subject to the position being at least 20 hours per week and at least 135 days in length.

EEO Statement

Stephen F. Austin State University, an Equal Employment Opportunity and Affirmative Action Employer and Educator, is committed to excellence. All qualified applicants will receive consideration for employment without regard to sex, race, creed, color, age, national origin, religion or physical or mental disability as required by law. If, because of an impairment or disability, you need accommodation during any part of the employment process, please contact Human Resources at 936-468-2304.

Posting Detail Information

| Posting Number | S2025-051 | | Candidates Eligible to Apply | Open to all qualified applicants | | Number of Positions Available | 1 | | Posted Date | 03/28/2025 | | Review Start Date | | | Close Date | | | Work Schedule | Ability to adjust work hours as required due to events. Will require night and weekend work at times. Also may require holidays if schedule dictates. Will also require travel with teams. | | Open Until Filled | Yes | | Special Instructions to Applicants |
Desired start date is May 1, 2025. | | Posting Quick Link | https://careers.sfasu.edu/postings/12817 |

Contact Information

| Contact Name | Jessica Dorsey | | Contact Phone | (931)561-0000 | | Contact Email | jessica.dorsey@sfasu.edu | | Contact Information | |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Which of the following best represents your education background?

   • Completed High School Diploma or GED
   • Completed some college
   • Completed Associates Degree
   • Completed Bachelor's Degree
   • Completed Master's Degree
   • Completed Doctoral Degree or ABD

2. (Open Ended Question)

3. * Which of the following best represents the number of years experience you possess relating to the job to which you are applying?

   • Less than two years
   • Two to three years
   • Four to five years
   • Six to seven years
   • Eight to nine years
   • Ten or more years

4. * Please describe your experience in media relations, including any experience in intercollegiate athletic media relations.

(Open Ended Question)

1. * Do you have experience with NCAA Intercollegiate Athletics?

   • Yes
   • No

2. * Describe your experience with NCAA intercollegiate athletics, including experience specifically with NCAA Division I athletics.

(Open Ended Question)

Documents Needed To Apply

Required Documents 1. Resume 2. Cover Letter 3. List of References

Optional Documents

Apply Now

View Less Description