Assistant Director, Athletics – Sales and Development

Summary of Position

Assists with developing and implementing strategies and activities for income and fundraising operations; helps develop and execute a comprehensive strategy for income in individual and group ticket sales, Penguin Club Memberships, sport fundraising, and alumni groups; coordinates, plans, and executes all Penguin Club income events; supports and assists in the use of ticketing software and hardware; maximizes utility of the Scholarship Loge Complex during home football games and Coaches Court during home basketball games; develops and strengthens donor relationships on football road games; develops, promotes, and executes new events to increase engagement and excitement for athletics; increases communications, including email database compilation and utilization, and promotional efforts to fans, season ticket holders, donors, and Penguin Club Members; provides support on an as needed basis throughout the department.

Position Information

Essential Functions and Responsibilities: Creates new strategies for ticket sale expansion and retention of customers, including but not limited to season, group, and individual sales, with emphasis on increasing ticket revenue and event attendance; ensures accuracy and proper documentation of all activities; reviews and analyzes data; develops strategies and procedures to improve revenue production through ticket, advertising, and auxiliary sales to assist department in meeting income operations goals.

Assists with marketing activities to increase Penguin Club memberships and revenue of all Penguin Club fundraising activities; assists in the administration of marketing operations with an emphasis on income generation through corporate sponsorships, promotions, and ticket sales; identifies, researches, and solicits corporate and business partnerships.

Oversees all aspects of Penguin Club operations, including Football Alumni Club; develops mailings for all Penguin Club events; coordinates and plans various aspects of Penguin Club and Football Alumni events; organizes and coordinates renewal activities for all Penguin Club and Football Alumni Club memberships through material distribution and face-to-face solicitation; monitor effectiveness of membership renewal drives and outreach efforts and initiatives; reviews data to promote better retention and expansion among club memberships; prepares periodic reports on membership data.

Performs various promotional and public relations activities on behalf of the department; assists Sports Information in the development of articles for the Penguin Club Newsletter and subsequent distribution of such; participates in public relations appearances and community services activities on behalf of the department.

Other Functions and Responsibilities:

Complies with NCAA and institutional rules and regulations.

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Summary of Position

Assists with developing and implementing strategies and activities for income and fundraising operations; helps develop and execute a comprehensive strategy for income in individual and group ticket sales, Penguin Club Memberships, sport fundraising, and alumni groups; coordinates, plans, and executes all Penguin Club income events; supports and assists in the use of ticketing software and hardware; maximizes utility of the Scholarship Loge Complex during home football games and Coaches Court during home basketball games; develops and strengthens donor relationships on football road games; develops, promotes, and executes new events to increase engagement and excitement for athletics; increases communications, including email database compilation and utilization, and promotional efforts to fans, season ticket holders, donors, and Penguin Club Members; provides support on an as needed basis throughout the department.

Position Information

Essential Functions and Responsibilities: Creates new strategies for ticket sale expansion and retention of customers, including but not limited to season, group, and individual sales, with emphasis on increasing ticket revenue and event attendance; ensures accuracy and proper documentation of all activities; reviews and analyzes data; develops strategies and procedures to improve revenue production through ticket, advertising, and auxiliary sales to assist department in meeting income operations goals.

Assists with marketing activities to increase Penguin Club memberships and revenue of all Penguin Club fundraising activities; assists in the administration of marketing operations with an emphasis on income generation through corporate sponsorships, promotions, and ticket sales; identifies, researches, and solicits corporate and business partnerships.

Oversees all aspects of Penguin Club operations, including Football Alumni Club; develops mailings for all Penguin Club events; coordinates and plans various aspects of Penguin Club and Football Alumni events; organizes and coordinates renewal activities for all Penguin Club and Football Alumni Club memberships through material distribution and face-to-face solicitation; monitor effectiveness of membership renewal drives and outreach efforts and initiatives; reviews data to promote better retention and expansion among club memberships; prepares periodic reports on membership data.

Performs various promotional and public relations activities on behalf of the department; assists Sports Information in the development of articles for the Penguin Club Newsletter and subsequent distribution of such; participates in public relations appearances and community services activities on behalf of the department.

Other Functions and Responsibilities:

Complies with NCAA and institutional rules and regulations.

Travels with intercollegiate teams as assigned.

Participates on various University, conference, and national committees, and other special assignments.

Assists with NCAA and conference championship events.

Demonstrates regular and predictable attendance.

Meet all job safety requirements and all applicable OSHA safety standards that pertain to essential job functions.

Other Functions and Responsibilities: Assists with training new hires.

Performs other duties as assigned and/or required that are within the level of responsibility for this classification at the discretion of the supervisor.

Qualifications and Competencies

Required Certifications, Training, and/or Licensures: None

Knowledge, Skills, and Abilities:

Knowledge of: University policies and procedures*; office practices and procedures; department/division goals and objectives*; department/division policies and procedures*; workplace safety practices and procedures*; English grammar and spelling; records management; office management; project management.

Skill in: Use of office equipment; typing, data entry; computer operation; use of computer software and other programs applicable to the assigned department/division*.

Ability to: deal with problems involving several variables within familiar context; define problems, collect data, establish facts, and draw valid conclusions; determine material and equipment needs; calculate fractions, decimals, and percentages; compile and prepare reports; use proper research methods to gather data; understand a variety of written and/or verbal communications; prepare accurate documentation; maintain records according to established procedures; travel to and gain access to work site; effectively interact with personnel and public to answer routine questions; train or instruct others; move quickly and effectively from one tasks to another; work independently and in a team environment; develop and maintain effective working relationships.

(*) Developed after employment.

Minimum Qualifications: At least a bachelor’s degree; one or more years of sales and/or development experience in a professional or collegiate athletic environment or as a development officer in a non-athletic field.

Preferred Qualifications: Master’s degree in Sports Management, Business, Marketing, or another directly related field. Collegiate coaching and/or playing experience.

Supplemental Information

This position is contingent upon the University’s continuing receipt of funds from an external source adequate to fully support the appointment.

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