Assistant Director, Brand Experience

University of Central Florida

Orlando, FL

Posted Date: Apr 04, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    2+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Department:

UCF Athletics - Brand Experience

 

Under the direction of the Associate A.D. of Brand Experience, the Assistant Director of Brand Experience is focused on initiatives that lead directly to the successful execution of three primary outcomes: generating revenue, increasing attendance at events, and successfully positioning/enhancing/protecting the UCF Athletics brand.
 

Responsibilities include, but are not limited to:

  • Assists in the management of the overall Brand Experience unit within UCF, Conference, and NCAA rules and regulations
  • Creates, implements, and executes innovative marketing strategies with a focus on the gameday experience for UCF sports as assigned
  • Manages game day responsibilities relative to assigned sports and areas of operation
  • Assists in the execution of experiential Brand Experience activations and special events throughout the year
  • Researches best practices and develops/ implements progressive brand experience strategies towards greater engagement between the team and fan base
  • Assists with the development and coordination of football's game day fan experience, to include pre-game, in-game, and post game activities/ assignments
Department History

University of Central Florida External Relations 2024–2025

Person Role

Chris McFarlane

Deputy Athletics Director, Strategy & Competitive Success

University of Central Florida Communications 2024–2025

Person Role

Eric DeSalvo

Senior Associate Athletics Director, #Content

Marc Daniels

Director of Broadcasting

Adam Widman

Senior Associate Athletics Director, Brand Communications (ADMIN)

Justin Wilson

Departing
Assistant Athletics Director, Strategic Communications (FB, MGOLF, SPIRIT)

James Warnick

Associate Director, Strategic Communications (WSOC, BSB)

Ken Landis

Associate Director, Strategic Communications (MBB, ROW)

Jenna Osborn

Assistant Director, Strategic Communications (WBB, VB, WGOLF)

Ryan Ladika

Assistant Director, Strategic Communications (SB, MSOC, Secondary MBB)

University of Central Florida Marketing 2024–2025

Person Role

Eric DeSalvo

Senior Associate Athletics Director, #Content

Phaedra Blaize

Director, #Brand Design

Tim Conner

Director, Brand Experience

Julian Bright

Departing
Football Creative #Content Director

Madelyn Klinedinst

Assistant Director, Brand Experience and Community Relations

Lexi Campagna

Assistant Director, Brand Experience

Mason Mitchell

Assistant Director

Kennedy Collins

Assistant Director, #Content

University of Central Florida External Relations 2023–2024

Person Role

Chris McFarlane

Deputy Athletics Director, External Relations and Business Development

University of Central Florida Communications 2023–2024

Person Role

Eric DeSalvo

Associate Athletics Director, #Content

Justin Wilson

Assistant Athletics Director, Strategic Communications (FB)

Marc Daniels

Director of Broadcasting

Ken Landis

Associate Director, Strategic Communications

James Warnick

Associate Director, Strategic Communications (BSB)

Ryan Ladika

Assistant Director, Strategic Communications (SB)

Jenna Osborn

Assistant Director, Strategic Communications (WBB, VB, M/W Golf)

University of Central Florida Marketing 2023–2024

Person Role

Eric DeSalvo

Associate Athletics Director, #Content

Phaedra Blaize

Director, #Brand Design

Mark Godin

Director of Football Player & Staff #Content

Tim Conner

Director, Brand Experience

Spencer Rubin

Assistant Athletics Director, Video #Content

Madelyn Klinedinst

Assistant Director, Brand Experience and Community Relations

Lexi Campagna

Assistant Director, Brand Experience

Mason Mitchell

Assistant Director

University of Central Florida External Relations 2022–2023

Person Role

Chris McFarlane

Deputy Athletics Director, External Relations and Business Development

University of Central Florida Communications 2022–2023

Person Role

John Heisler

Senior Associate AD, Strategic Communications (Admin, FB)

Eric DeSalvo

Associate Athletics Director, #Content

Justin Wilson

Assistant Athletics Director, Strategic Communications (FB)

Marc Daniels

Director of Broadcasting

Ken Landis

Associate Director, Strategic Communications (MSOC, SB, M/W TEN, ROW)

Jenna Osborn

Assistant Director, Strategic Communications (WBB, VB, M/W Golf)

University of Central Florida Marketing 2022–2023

Person Role

Eric DeSalvo

Associate Athletics Director, #Content

Josh Brdicko

Director, #Brand Design

Madelyn Klinedinst

Assistant Director, Brand Experience and Community Relations

Lexi Campagna

Assistant Director, Brand Experience

Mason Mitchell

Assistant Director

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