Assistant Director Creative Content / NIL Resources

Texas Christian University

Fort Worth, TX

Posted Date: Jul 23, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    5+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
Big 12 (DI)
About the Job
Job Description

Job Summary:

The Assistant Director Creative Content/NIL Resources responsibilities and opportunities include, but are not limited to: assisting TCU student-athletes in creating content as part of their NIL brand deals, helping TCU student-athletes with brand development with the use of TCU marks, providing photography and graphic design support to TCU Athletics’ social media accounts, communications, marketing and the video boards. This position will help maintain the TCU Athletics brand.

 

Duties & Essential Job Functions:

  1. Produces content for TCU student-athletes as part of NIL brand deals
  2. Assists TCU student-athletes on brand development with the use of TCU marks
  3. Provides photography help to student-athletes and the athletic department; photographing NIL brand content for student-athletes as well as TCU events, games and practices
  4. Designs, develops and delivers graphics to TCU student-athletes as well as TCU Athletics’ social media accounts and the marketing department
  5. Maintains the TCU brand in all content
  6. Collaborates with the marketing, communications and creative staff, providing clear communication on content direction
  7. Assists with the development and management of student interns; provides instruction and direction to students to further promote the athletic department’s brand.
  8. Performs other duties as assigned
Department History

Texas Christian University Communications 2024–2025

Person Role

Mark Cohen

Departing
Associate Athletics Director for Strategic and Football Communications

Steven Schoon

Associate Athletics Director for Communications and Creative Content (MBB, MGolf)

Brandie Davidson

Assistant Director of Athletics Communications (Baseball, Soccer, Rifle, Secondary FB)

Connor Allen

Assistant Director of Athletics Communications (Volleyball, XC, Track and Field, Triathlon)

Brady Johnson

Assistant Director of Athletics Communications (WBB, MTennis, WGolf)

Allie Weber

Assistant Director of Strategic Communications

Texas Christian University Marketing 2024–2025

Person Role

Brian Estridge

Director of Broadcasting

Rory Rutledge

Assistant Athletics Director for Athletics Marketing

Julie Austin

Senior Associate Athletics Director, Marketing, Branding & Licensing

Deanna Cardillo

Director of Branding and Licensing

Taylor Smith

Director of Athletics Creative Content

Katie Connolly

Assistant Director of Athletics Creative Content

Kedrin Rayburn

Assistant Director of Athletics Creative Content

Connor Leff

Departing
Assistant Director of Athletics Creative Content

Texas Christian University Communications 2023–2024

Person Role

Mark Cohen

Associate Athletics Director for Strategic and Football Communications (FB, Administration)

Steven Schoon

Associate Athletics Director for Communications and Creative Content (MBB, MGolf)

Brandie Davidson

Assistant Director of Athletics Communications (Baseball, Soccer, Rifle)

Brady Johnson

Assistant Director of Athletics Communications (VB, MTennis, EQ)

Dani Pluchinsky

Assistant Director of Athletics Communications

Mary Hannah Johnson

Communications Coordinator

Texas Christian University Marketing 2023–2024

Person Role

Rory Rutledge

Assistant AD for Athletics Marketing

Brian Estridge

Director of Broadcasting

Julie Austin

Associate Athletics Director for Marketing and Licensing

Deanna Cardillo

Director of Branding and Licensing

Taylor Smith

Director of Athletics Creative Content

Katie Connolly

Assistant Director of Athletics Creative Content

Blake Morris

Assistant Director of Marketing

Kedrin Rayburn

Assistant Director of Athletics Creative Content

Texas Christian University Communications 2022–2023

Person Role

Mark Cohen

Associate Athletics Director for Strategic and Football Communications (FB, Administration)

Steven Schoon

Associate Athletics Director for Communications and Creative Content (MBB, MGolf)

Mary Hannah Johnson

Asst Director of Development for Strategic Communications

Brandie Davidson

Assistant Director of Athletics Communications (Baseball, Soccer, Rifle)

Brady Johnson

Assistant Director of Athletics Communications (VB, MTennis, EQ)

Dani Pluchinsky

Assistant Director of Athletics Communications

Texas Christian University Marketing 2022–2023

Person Role

Rory Rutledge

Assistant AD for Athletics Marketing

Brian Estridge

Director of Broadcasting

Julie Austin

Associate Athletics Director for Marketing and Licensing

Deanna Cardillo

Director of Branding and Licensing

Taylor Smith

Director of Athletics Creative Content

Katie Connolly

Assistant Director of Athletics Creative Content

Blake Morris

Assistant Director of Marketing

Kedrin Rayburn

Assistant Director of Athletics Creative Content

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