Assistant Director / Marketing and Fan Development

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Assistant Director of Marketing & Fan Development will support the marketing department efforts for fan and student engagement initiatives at Virginia Tech, working to create memorable and unique experiences.

This position will report to the Assistant AD for Marketing & Fan Development, within the Brand Advancement team, with the goal of overseeing the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events, as well as increase the overall visibility of Virginia Tech Athletics. Duties will include development and implementation of marketing plans for select sports, fan experience initiatives and enhancement of fan engagement with Virginia Tech Athletics. In addition, individual will work collaboratively with internal units including but not limited to In-Venue Experience, Ticket Sales, Digital Strategy & Innovation and Creative.

Duties & Responsibilities:
Primary marketing lead for Women’s Basketball and Baseball, developing and implementing external plans detailing efforts to drive attendance and revenue, promote games, engage the community and elevate the fan, student and student-athlete experience.
Primary oversight of marketing internship program, community engagement initiatives and the Maroon & Orange Memories exclusive experiences program.
Develop and oversee the football fan fest, Hokie Village, in collaboration with other units to drive engagement and revenue.
Collaborate with the In-Venue Experience team on ideation and execution of game production including but not limited to promotions, giveaways, video, music and crowd engagement.
Contribute as a member of the revenue generation focused squad in marketing strategy and sales efforts for all ticketed sports including Football, Basketball, and Baseball; Work collaboratively with the sales team on marketing and sales strategies for group ticket sales encompassing external groups and internal campus partnerships.

Required Qualifications

Bachelor’s degree in marketing or a related field with experience working in a marketing and fan development atmosphere. 

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Assistant Director of Marketing & Fan Development will support the marketing department efforts for fan and student engagement initiatives at Virginia Tech, working to create memorable and unique experiences.

This position will report to the Assistant AD for Marketing & Fan Development, within the Brand Advancement team, with the goal of overseeing the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events, as well as increase the overall visibility of Virginia Tech Athletics. Duties will include development and implementation of marketing plans for select sports, fan experience initiatives and enhancement of fan engagement with Virginia Tech Athletics. In addition, individual will work collaboratively with internal units including but not limited to In-Venue Experience, Ticket Sales, Digital Strategy & Innovation and Creative.

Duties & Responsibilities:
Primary marketing lead for Women’s Basketball and Baseball, developing and implementing external plans detailing efforts to drive attendance and revenue, promote games, engage the community and elevate the fan, student and student-athlete experience.
Primary oversight of marketing internship program, community engagement initiatives and the Maroon & Orange Memories exclusive experiences program.
Develop and oversee the football fan fest, Hokie Village, in collaboration with other units to drive engagement and revenue.
Collaborate with the In-Venue Experience team on ideation and execution of game production including but not limited to promotions, giveaways, video, music and crowd engagement.
Contribute as a member of the revenue generation focused squad in marketing strategy and sales efforts for all ticketed sports including Football, Basketball, and Baseball; Work collaboratively with the sales team on marketing and sales strategies for group ticket sales encompassing external groups and internal campus partnerships.

Required Qualifications

Bachelor’s degree in marketing or a related field with experience working in a marketing and fan development atmosphere. 
Experience developing marketing plans; taking marketing plans from ideation through execution within a collaborative squad environment.
Strong interpersonal and communication skills, with the ability to communicate broadly to develop and maintain effective relationships with a wide range of stakeholders.
Strong leadership and problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
Strong organizational, planning and time management skills, with knowledge of Microsoft Office and similar computer programs.
Functional knowledge of appropriate NCAA, conference and university rules and regulations as it pertains to area of responsibility.

Preferred Qualifications

Master's degree in marketing or a related field.
Experience working in an intercollegiate athletics marketing department.
Demonstrated success in executing marketing and promotional efforts.
Experience coordinating fan-focused special events.
Ticket promotions and sales experience.

Pay Band

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Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

$46,000

Hours per week

40+. Nights and weekends as needed.

Review Date

4/13/2026

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT HTTPS://BEAHOKIE.COM/EMPLOYEE/

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance.  These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran  at stuart@vt.edu  during regular business hours at least 10 business days prior to the event.

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