Assistant Director - Marketing and Fan Experience

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Job Description

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Req Id:  36645

Job Title:  Assistant Director - Marketing and Fan Experience

City:  WEST LAFAYETTE

Job Description: 

Job Summary

The Assistant Director of Marketing & Fan Experience serves as the primary marketing contact for Volleyball and Baseball, while serving as the secondary contact for Men’s Basketball and reports to the Associate AD for Marketing & Fan Experience.  The position will assist in the Athletic Department’s efforts to maximize revenue and attendance at our events through traditional and non-traditional marketing and promotional opportunities.  Serve as a member of the intercollegiate athletics marketing team that is involved in all aspects of marketing for all of our teams, including: planning, advertising, promotion, public relations, program and product development, distribution, and research to meet the department’s goals and objectives. Oversee the management of the marketing student intern program, consisting of hiring, training and developing student staff.  Provide exceptional customer service to fans, donors, staff and friends of Purdue University.  Provide written and oral communication as needed.

 

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Job Description

Apply now

Req Id:  36645

Job Title:  Assistant Director - Marketing and Fan Experience

City:  WEST LAFAYETTE

Job Description: 

Job Summary

The Assistant Director of Marketing & Fan Experience serves as the primary marketing contact for Volleyball and Baseball, while serving as the secondary contact for Men’s Basketball and reports to the Associate AD for Marketing & Fan Experience.  The position will assist in the Athletic Department’s efforts to maximize revenue and attendance at our events through traditional and non-traditional marketing and promotional opportunities.  Serve as a member of the intercollegiate athletics marketing team that is involved in all aspects of marketing for all of our teams, including: planning, advertising, promotion, public relations, program and product development, distribution, and research to meet the department’s goals and objectives. Oversee the management of the marketing student intern program, consisting of hiring, training and developing student staff.  Provide exceptional customer service to fans, donors, staff and friends of Purdue University.  Provide written and oral communication as needed.

 

Who We Are at Purdue University:

When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.

What We’re Looking For:  

• Bachelor’s Degree in Marketing, Communications, Athletic Administration, Management or related field
• 1 year marketing, promotions and in-game promotion management  

                     
Skills needed:

• A thorough knowledge and understanding of graphic design using the Adobe Creative Suite
• Business acumen with understanding of how job responsibilities advance departmental goals.
• General creative thinking and idea generation skills
• Strong written and verbal communication skills, the ability to perform accurate detail-oriented work, the ability to communicate effectively with a diverse population and strong interpersonal skills
• On-the-job training will be provided for using the Paciolan/Adobe platform.
• Adherence to all applicable NCAA, conference, and institutional rules and regulations

 
What is helpful:

• Experience working with an e-mail marketing platform
• Marketing/Promotions or sales/advertising experience within a Division I or pro sports team
• Experience with script writing software, i.e. ShoFlo

Additional Information:

• To learn more about Purdue’s benefits summary https://www.purdue.edu/hr/Benefits/em...
• Purdue will not sponsor employment authorization for this position  
• A background check will be required for employment in this position
• FLSA: Non-Exempt (Eligible For Overtime)
• Retirement Eligibility: Non-exempt Defined Contribution Plan
• Purdue University is an EOE/AA employer.

Who We Are:

• Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

EOE / AA:

• Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

 

Additional Information:

• To learn more about Purdue’s benefits summary https://www.purdue.edu/hr/Benefits/em...
• Purdue will not sponsor employment authorization for this position  
• A background check will be required for employment in this position
• FLSA: Non-Exempt (Eligible For Overtime)
• Retirement Eligibility: Non-exempt Defined Contribution Plan
• Purdue University is an EOE/AA employer.

 

Who We Are:

• Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

EOE / AA:

• Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

Education

Typically requires a Bachelor's degree

Experience

Minimum of 0 to 1 year of experience

FLSA Status

Exempt

Apply now

Posting Start Date:  4/21/25

Apply Now

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