Assistant Director, Marketing & Fan Development

EXPIRED

Assistant Director, Marketing & Fan Development

Division of Intercollegiate Athletics

Job Summary

Generate revenue and attendance for Illinois Athletics while building and protecting the Illinois Athletics brand. Create opportunities through events and engagement to build the Fighting Illini fan base. Develop and implement a comprehensive game presentation strategy that enhances fan experience.

Duties & Responsibilities

• Strategic Marketing & Advertising • Serve as day-to-day marketing and fan engagement contact for assigned sports at the University of Illinois • Assist with the advertising and messaging strategy for sales of tickets and attendance growth for assigned sports • Assist with the digital advertising strategy and execution for each sport including email marketing, marketing automation, mass texting, and mobile application for assigned sports • Work with assigned sport staff and external team members to develop comprehensive external plans to maximize revenue generation and attendance • Manage State Farm Center and Huff Hall marquees
• Fan Engagement
  • Serve as the day-to-day fan engagement manager for assigned sports including but not limited to gameday promotions, script creation and game presentation.
  • Assist with the promotional planning and execution for home events, including giveaways, themed nights, student initiatives, and sponsor activations.
  • Collaborate with student section leaders to increase and maintain high levels of student involvement and attendance for assigned sports.
  • Support student and community outreach through event planning and participation for assigned sports
  • Oversee select student interns on gamedays for assigned sports
  

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Assistant Director, Marketing & Fan Development

Division of Intercollegiate Athletics

Job Summary

Generate revenue and attendance for Illinois Athletics while building and protecting the Illinois Athletics brand. Create opportunities through events and engagement to build the Fighting Illini fan base. Develop and implement a comprehensive game presentation strategy that enhances fan experience.

Duties & Responsibilities

• Strategic Marketing & Advertising • Serve as day-to-day marketing and fan engagement contact for assigned sports at the University of Illinois • Assist with the advertising and messaging strategy for sales of tickets and attendance growth for assigned sports • Assist with the digital advertising strategy and execution for each sport including email marketing, marketing automation, mass texting, and mobile application for assigned sports • Work with assigned sport staff and external team members to develop comprehensive external plans to maximize revenue generation and attendance • Manage State Farm Center and Huff Hall marquees
• Fan Engagement
  • Serve as the day-to-day fan engagement manager for assigned sports including but not limited to gameday promotions, script creation and game presentation.
  • Assist with the promotional planning and execution for home events, including giveaways, themed nights, student initiatives, and sponsor activations.
  • Collaborate with student section leaders to increase and maintain high levels of student involvement and attendance for assigned sports.
  • Support student and community outreach through event planning and participation for assigned sports
  • Oversee select student interns on gamedays for assigned sports
  • Oversee Grange Grove on football gamedays and student intern assigned

Physical Demands

• • Must be able to stand, engage in repetitive motions, walk, communicate, hear and see, including color, depth perception and clarity. : Frequently
• • Ability to occasionally lift 30-50 pounds. : Occasionally

Minimum Qualifications

1. Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field. 2. Two (2) years (24 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area. 3. Demonstrated experience in a higher education or professional athletic environment. 4. Demonstrated experience in game presentation and/or fan engagement

Preferred Qualifications

Three (3)+ years of relevant experience in fan experience/game presentation, marketing, promotions, revenue generation/sales preferred.

Experience working with variety of gameday stakeholders including music operators, band, spirit teams, performers, pyrotechnics, lights , sponsorship activations and more.

Experience with email marketing

Knowledge, Skills and Abilities

• Maintain knowledge of, and compliance with, specific NCAA, Big Ten Conference, and institution rules that relate to this position is required. Ability to establish and maintain effective working relationships with internal and external constituents.
• Championship Mindset and Expectations Understands and displays professionalism and integrity that builds and maintains trust between student-athletes and fellow DIA staff; Prioritizes and contributes to the life changing student-athlete experience; Adheres to University, DIA, Big Ten, and NCAA rules and regulations; Commitment to the Athletics Department and University’s mission and values; Flexible to various scheduling to include nights, weekend work and some holidays, team travel; and Maintain professional competency and skills required for professional practice.

Appointment Information

This is a 100% full-time Academic Professional position, appointed on a 12-month basis. The expected start date is as soon as possible after 7/7/2025. Salary range is $40,000-$44,000 commensurate with experience.

Application Procedures & Deadline Information

Applications must be received by 6:00 pm (Central Time) on June 19, 2025. Apply for this position using the Apply Now button at the top or bottom of this posting. Applications not submitted through https://jobs.illinois.edu will not be considered. For further information about this specific position, please contact Ashley Browning at anbrowni@illinois.edu. For questions regarding the application process, please contact 217-333-2137.

The University of Illinois offers a very competitive benefits portfolio, depending on the position. Click for a complete list of Employee Benefits.

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The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Accommodations may also be requested on the basis of pregnancy, childbirth, and related conditions, or religion. Requests may be submitted through the reasonable accommodations portal, or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing accessibility@illinois.edu.

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Requisition ID : 1031358
Job Category : Professional and Administrative
Apply at: https://jobs.illinois.edu

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