Assistant Director, Marketing & Fan Engage.

Summary

The Army West Point Athletic Association Inc. (“AWPAA”) Assistant Director, Marketing & Fan Engagement is responsible for developing and executing marketing strategies, promotional plans, and game presentation initiatives to enhance the fan experience and support revenue generation, particularly through digital and email marketing. This role requires a motivated, organized, and team-oriented professional who will collaborate closely with departments such as ticketing, creative services, and event operations to ensure seamless event execution. Reporting to the Director of Marketing & Fan Engagement, the Assistant Director, Marketing & Fan Engagement will contribute to the strategic direction and growth of the unit.

 

Scope of Impact

The Assistant Director, Marketing & Fan Engagement will collaborate with Cadet spirit groups, the U.S. Army Garison – West Point, and community area groups and youth teams to further promote AWPAA. This includes, but is not limited to, such activities and programs such as Black Knight Buddies (AWPAA’s kids club), annual gifts distributed to individuals living at West Point, and Cadet attendance and engagement at events.

Level of Decision Making

The Assistant Director, Marketing & Fan Engagement will follow and collaborate on all policies and procedures set forth by the Director, Marketing & Fan Engagement.

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.

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Summary

The Army West Point Athletic Association Inc. (“AWPAA”) Assistant Director, Marketing & Fan Engagement is responsible for developing and executing marketing strategies, promotional plans, and game presentation initiatives to enhance the fan experience and support revenue generation, particularly through digital and email marketing. This role requires a motivated, organized, and team-oriented professional who will collaborate closely with departments such as ticketing, creative services, and event operations to ensure seamless event execution. Reporting to the Director of Marketing & Fan Engagement, the Assistant Director, Marketing & Fan Engagement will contribute to the strategic direction and growth of the unit.

 

Scope of Impact

The Assistant Director, Marketing & Fan Engagement will collaborate with Cadet spirit groups, the U.S. Army Garison – West Point, and community area groups and youth teams to further promote AWPAA. This includes, but is not limited to, such activities and programs such as Black Knight Buddies (AWPAA’s kids club), annual gifts distributed to individuals living at West Point, and Cadet attendance and engagement at events.

Level of Decision Making

The Assistant Director, Marketing & Fan Engagement will follow and collaborate on all policies and procedures set forth by the Director, Marketing & Fan Engagement.

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.

Essential Duties and Responsibilities

30% Sport Specific Marketing & Fan Engagement

• Develop and implement marketing, promotions and game presentation plans with the goal of increasing ticket sales, game attendance, and improving the fan experience as the primary contact for Hockey, Wrestling, and Women’s Lacrosse. These responsibilities include, but are not limited to:
  1. Working with coaching staff;
  2. Developing, writing and implementing marketing plans and strategies;
  3. Developing public address scripts and video board rundowns;
  4. Collaborating with the group sales staff on group experiences and promotions; and
  5. Design marketing materials, including social media graphics, flyers, video board graphics, etc.

20% Community & Campus Engagement Strategy

• Coordination and strategic planning with various on-post departments and organizations, including Cadet spirit groups, to increase the reach and awareness of AWPAA throughout the West Point and surrounding Hudson Valley communities. This includes special promotions for select Olympic Sports, especially Army-Navy and Army-Air Force competitions.

20% Football Gameday Experience & Event Coordination

• Football gameday responsibilities include oversight of the pregame fan fest area, Black Knight Alley fan fest area, along with assisting in on-field presentations, including at the annual Army-Navy football game.

10% Internship Program Support

• Assist in the supervision and development of marketing interns in-office and at events.

10% Youth Engagement & Membership Growth

• Lead and advance the Black Knight Buddies focusing on increasing membership and revenue.

10% A** dministrative Responsibilities **

• Ensure all marketing efforts are in accordance with USMA, NCAA and Conference regulations.
• Coordinate and manage marketing inventory.
• Adhere to all department-wide management controls and participate in training as required.
• Perform budget planning and various administrative duties.
• Perform other duties as assigned.

 

Supervisory Responsibilities

Will oversee student interns:

• Provide direction and guidance on day-to-day work and at designated sporting events
• Interview, select and train.

Work Conditions & Physical Requirements

Perform duties in a fast-paced, ever-changing work environment.

• Must be able to remain in a stationary position for 50% of the time.
• Occasionally moves boxes weighing up to up to 30 lbs. 
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. 
• The person in this position frequently communicates with team members, United States Military Academy (“USMA”) staff and vendors. 
• Occasionally works in outdoor weather conditions.
• Must be able to work nights, weekends, and holidays as needed.

 

Travel 

Travel is not expected for this position.

Required Qualifications

• Bachelor’s degree, or 1-3 years’ experience in intercollegiate athletics (including time as a student intern) may substitute.

• Familiarity with NCAA and Conference rules and regulations.

• Effective communication in speaking and in writing.

• Ability to present a professional demeanor while delivering a high level of internal and external customer service.

• Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators, and other athletics staff members.

• Ability to work in a fast-paced game day environment while managing game day production constituents.

 

Preferred Qualifications

• Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.
• Ability to develop and initiate unique ideas and graphic design projects while working these plans into the marketing strategy of assigned sports programs.
• Ability to perform multiple tasks and responsibilities in an efficient manner.
• Has a passion for customer service and a proven track record at innovating the fan experience.
• Ability to use Adobe Creative Cloud, Sound Director, and Daktronics.

Additional Eligibility Requirements

• Must be eligible to work in the United States of America, without sponsorship.
• Must be eligible to work on a military installation, including a willingness to submit to a background screen.
• Must possess a valid driver’s license.

Pay Range

$45,000 - $48,000

This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.

About Us

USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the Army Values through an extraordinary NCAA Division I athletic experience.

Equal Opportunity Employer

AWPAA is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.

Applicant qualifications are considered without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law. 

Disclaimer Statement

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

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