Assistant Director, Marketing & Fan Experience

The University of Denver has a proud athletic tradition that compliments the schools academic endeavors. In its history, DU has won 35 national championships and enables student-athletes to compete on 18 Division 1 teams. The Pioneers pursue championships, excel academically, and represent both the University and their respective conferences to the best of their abilities.

Position Summary

The Assistant Director of Marketing & Fan Experience develops marketing collateral needed for the Division of Athletics to increase brand awareness, increase revenue, assist with in-game production, aligns with sponsorship teams to fulfil partnership agreements, and increases engagement to provide overall collegiate experience. Collateral material includes precise graphic design both static and digitally, social media campaign design and assistance with fulfilment to increase ticket sales, influence followers, increase revenue and overall engagement.

The Assistant Director of Marketing & Fan Experience manages an overall marketing plan to align with the overall mission of the Division of Athletics as well as the University of Denver. Position must collaborate across the Division and University to implement plans and demonstrate results in a positive manner reflecting an increase of engagement, retention, and revenue.

The Assistant Director of Marketing & Fan Experience will assist in the production of all aspects of game day activities to include script development, promotions, operations and execution associated sponsorships, internal and external entities. The position is responsible for exceptional customer service to ensure overall fan experience while maintaining positive relationships across the entire University community. Position must exhibit professional standards and ethical behavior regarding the NCAA, Conference, University, and the Division of Athletics.

Essential Functions

• Develop, implement and sustain annual integrated marketing plans for the Division of Athletics through strategic planning, data-driven decisions, and customer feedback to increase revenue and ensure success

  • Integrated plans to include but not limited to strategic initiatives, defined target audiences, sales goal and retention plans, return on investment, surveys and action plans associated. Advance the overall quality of creative thinking both within the marketing and communications team and the Division as a whole. Bring new and ongoing perspectives such as industry trends, competitors that may affect our overall business development.
  • Manage quotes and allocate funding accordingly from overall marketing budget allotted to assigned project. Track all budget transitions.

The University of Denver has a proud athletic tradition that compliments the schools academic endeavors. In its history, DU has won 35 national championships and enables student-athletes to compete on 18 Division 1 teams. The Pioneers pursue championships, excel academically, and represent both the University and their respective conferences to the best of their abilities.

Position Summary

The Assistant Director of Marketing & Fan Experience develops marketing collateral needed for the Division of Athletics to increase brand awareness, increase revenue, assist with in-game production, aligns with sponsorship teams to fulfil partnership agreements, and increases engagement to provide overall collegiate experience. Collateral material includes precise graphic design both static and digitally, social media campaign design and assistance with fulfilment to increase ticket sales, influence followers, increase revenue and overall engagement.

The Assistant Director of Marketing & Fan Experience manages an overall marketing plan to align with the overall mission of the Division of Athletics as well as the University of Denver. Position must collaborate across the Division and University to implement plans and demonstrate results in a positive manner reflecting an increase of engagement, retention, and revenue.

The Assistant Director of Marketing & Fan Experience will assist in the production of all aspects of game day activities to include script development, promotions, operations and execution associated sponsorships, internal and external entities. The position is responsible for exceptional customer service to ensure overall fan experience while maintaining positive relationships across the entire University community. Position must exhibit professional standards and ethical behavior regarding the NCAA, Conference, University, and the Division of Athletics.

Essential Functions

• Develop, implement and sustain annual integrated marketing plans for the Division of Athletics through strategic planning, data-driven decisions, and customer feedback to increase revenue and ensure success

  • Integrated plans to include but not limited to strategic initiatives, defined target audiences, sales goal and retention plans, return on investment, surveys and action plans associated. Advance the overall quality of creative thinking both within the marketing and communications team and the Division as a whole. Bring new and ongoing perspectives such as industry trends, competitors that may affect our overall business development.
  • Manage quotes and allocate funding accordingly from overall marketing budget allotted to assigned project. Track all budget transitions.
  • Integrated marketing plans should align with other external operations and service units (ticketing/development/creative services/communication) to include but not limited to: social media campaigns, website presence, digital signage, static signage, media partners and broadcast needs.

• Create graphic designs for marketing and advertising collateral pieces for the Division of Athletics to align with integrated marketing plan to increase revenue and fan engagement across diverse audiences. Draw attention to athletic programs, venue and offerings through visual appeal

  • Create strong visual designs and graphics via InDesign, Photoshop, Canva or other graphic design software.
  • Establish creative design narrative to provide an overall consistency of brand and relay proper information to stakeholders both internally and externally with a call to action to produce revenue or provoke ongoing interest.
  • Design graphics that are compelling across diverse modes will include digital, static displays, signage, mobile applications and special projects.
  • Edit, proof, and review pieces of marketing to ensure quality and accuracy.
  • Graphics must align with the current Division brand guidelines, Division values and mission, conference membership, NCAA as well as the University of Denver.

• Produce in-event/game entertainment for athletics to best represent the Division’s success and overall University mission through creative concepts to enhance overall fan experience

  • Develop and fulfill scripts to showcase campus partners, highlight student-athletes and accomplishments, and external partners. Implement proper “call to action” communications for customer ease to drive ticket sales and revenue generation. Master scripting software (ShoFlo) system to best serve the Division.
  • Contribute to the implementation and execution of new and existing promotional concepts to create interest, make a sale, and provide retention of fans via multifaced platforms. Bring strategies to life, campaigns, stories, online presence via different perspectives.
  • Collaborate visual concepts and design to produce Division I collegiate atmosphere. Includes open and hype videos, moving head shots, in-event commercials, promotional features to drive revenue generation, increase engagement (crowd prompts) and partnership fulfillment. Work in unison with Technical Services and Creative Team.
  • Monitor sponsorship and/or partnership agreements within events to ensure fulfillment and client satisfaction, while maintaining the integrity of the game itself and a balance of internal communications verses all sponsor related pieces

• Oversee and mentor part-time support staff to properly fulfill marketing initiatives internally and externally for the Division on game/event dates as well as office hours

  • Responsible for staff training to include processes, procedures, and outcomes to provide error free game day implementation.
  • Develop checklists, standard operating procedures and guidelines associated with the Division to fulfill game day responsibilities.
  • Manage hours and payroll entry for employees through assigned technology software. Work within the budget parameters
  • Provide precise ongoing communications internally and externally to best serve all in positive manner to reflect the Division mission and all values and provide a high standard of customer service consistently.
  • Mentor employees by teaching, monitoring and measuring progression of their development to ensure growth and employee satisfaction. Motivate others to champion a customer-centric culture.

Knowledge, Skills, and Abilities

• Strong Leadership Qualities
• Excellent Communication Skills
• Highly Organized and Meticulous Attention to Details
• Good Interpersonal Skills
• Proactive
• Flexibility
• Teamwork

Required Qualifications

• Bachelor’s degree or equivalent experience
• At least 3 years’ experience

Preferred Qualifications

• Master’s degree in Marketing or related field preferred
• At least 5 years’ experience

Working Environment

• Standard office environment.
• Noise level is quiet to moderate

Physical Activities

• Ability to sit in front of a computer for an extended period.
• Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs. with assistance.

Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. Some evenings and weekends may be required.

Application Deadline
For consideration, please submit your application materials by 4:00 p.m. (MST) November 14, 2025.

Special Instructions
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Grade Number:
The salary grade for the position is 10.

Salary Range:
The salary range for this position is $65,000-$75,000

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.

Benefits:
The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:
1. Resume
2. Cover Letter

The University of Denver is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital, family, or parental status, pregnancy or related conditions, national origin, disability, or status as a protected veteran. The University of Denver does not discriminate and prohibits discrimination on the basis of race, color, national origin, ancestry, age, religion, creed, disability, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital family, and parental status, pregnancy, genetic information, military enlistment, or veteran status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the University’s educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; the Equal Pay Act; the Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Worker's Rights ("POWR") Act; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For more information, please see the University of Denver's Non‑Discrimination‑Statement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.

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