Assistant Director, Marketing & Licensing

Pay Grade: 28E

Context of the Job:

The Assistant Director, Marketing and Licensing at the University of Delaware is a valued member within the University and Delaware Athletics, Community, and Campus Recreation (DACCR), upholding and embracing the department mission of Achieving Excellence Together. The Marketing and Engagement team endeavors to connect and inspire the Delaware Athletics and Campus Recreation community through engagement initiatives, creative content and event experiences with a focus on a deep understanding of the University of Delaware brand and its traditions.

Under the general direction of the Assistant Athletic Director, Marketing and Licensing the Assistant Director, Marketing and Licensing executes a wide variety of broadly based marketing, licensing, and promotional activities for Delaware Athletics, Community and Campus Recreation (inclusive of the UD Ice Arenas and Outdoor Pool). Additionally, this position assists with marketing efforts for the Bob Carpenter Center external events, experiences and attendance of University of Delaware faculty/staff and students at athletic events and successfully prepositions/enhances the Delaware brand. Successful execution of this role will result in increased revenue and support for Blue Hens Athletics teams, improved overall attendance at events, increased usage of recreation facilities, and development of school spirit.

Major Responsibilities

Supervision

• Oversee the implementation of weekly, monthly, and annual strategies for print, digital, and social media engagement of team sport activities assigned to self.
• Oversee the implementation of weekly, monthly, and annual strategies for print, digital, and social media engagement of all recreational programming and team sport activity (club sports and intramurals).
• Assign lead marketing contacts for select outside events at the Bob Carpenter Center (concerts, family shows, etc.).

Pay Grade: 28E

Context of the Job:

The Assistant Director, Marketing and Licensing at the University of Delaware is a valued member within the University and Delaware Athletics, Community, and Campus Recreation (DACCR), upholding and embracing the department mission of Achieving Excellence Together. The Marketing and Engagement team endeavors to connect and inspire the Delaware Athletics and Campus Recreation community through engagement initiatives, creative content and event experiences with a focus on a deep understanding of the University of Delaware brand and its traditions.

Under the general direction of the Assistant Athletic Director, Marketing and Licensing the Assistant Director, Marketing and Licensing executes a wide variety of broadly based marketing, licensing, and promotional activities for Delaware Athletics, Community and Campus Recreation (inclusive of the UD Ice Arenas and Outdoor Pool). Additionally, this position assists with marketing efforts for the Bob Carpenter Center external events, experiences and attendance of University of Delaware faculty/staff and students at athletic events and successfully prepositions/enhances the Delaware brand. Successful execution of this role will result in increased revenue and support for Blue Hens Athletics teams, improved overall attendance at events, increased usage of recreation facilities, and development of school spirit.

Major Responsibilities

Supervision

• Oversee the implementation of weekly, monthly, and annual strategies for print, digital, and social media engagement of team sport activities assigned to self.
• Oversee the implementation of weekly, monthly, and annual strategies for print, digital, and social media engagement of all recreational programming and team sport activity (club sports and intramurals).
• Assign lead marketing contacts for select outside events at the Bob Carpenter Center (concerts, family shows, etc.).

Marketing/Game Presentation

• Serve as the primary contact in the execution of game presentation, marketing strategies, ticket initiatives, fan engagement efforts, sponsorship activation and scripting 2-3 assigned varsity sports for the purpose of encouraging increased renewal retention, attendance, revenues, and game day atmosphere.
• Execute planned assets that include but are not limited to emails, social graphics, signage, print and digital promotional items for assigned sports.
• Serve as the secondary contact for Daktronics maintenance, training, and oversight for the marketing department, assisting in troubleshooting issues and establishing best practices for videoboard use.
• Upkeep and maintain budget established by Assistant AD, Marketing and Engagement for promotional items and digital marketing efforts for assigned sports.
• Coordinate and communicate with vendors for the production of promotional goods and materials.
• Support the Marketing and Engagement team with coordination of UD spirit programs and Marching Band at Delaware Athletics events, student, and community engagement opportunities.
• Assist in development, execution, and growth planning for the Delaware Athletics Future Hens Club (Kids Club).
• Perform miscellaneous job-related duties as assigned.

Licensing

• Serve as the secondary licensing contact for Delaware Athletics.
• Work with the licensing contact from the UD Office of Communication and Marketing, as well as the Assistant AD of Marketing and Licensing, on daily approval and disapproval of all artwork submissions utilizing UD and UD Athletics branding through Collegiate Licensing Company.
• Brand Manager to upkeep and maintain proper branding.
• Work with the licensing contact from the UD Office of Communication and Marketing, as well as the Assistant AD of Marketing and Licensing, on to continuously upkeep the University of Delaware Brand Guidelines Style Guide.
• Work with the licensing contact from the UD Office of Communication and Marketing, as well as the Assistant AD of Marketing and Licensing, on to upkeep and maintain the UD Brand website with up-to-date brand guidelines, logos, licensed internal and retail vendors, and application process to become a licensed vendor.
• Serve as the secondary liaison between the Collegiate Licensing Company and Delaware Athletics, working with them to continue the strategic development of Delaware Athletics brand through in-venue and e-commerce partners to increase revenue and brand awareness.
• Assist in leading the execution of planned assets that include, but are not limited to, emails, social graphics, signage and printed promotional material for licensing and merchandising efforts.
• Cultivate and maintain partnership with the UD Office of Communication and Marketing and UD Intercollegiate Athletics multimedia departments to ensure consistency of branding and messaging both departmentally and university wide.

Community/Event Engagement

• Conduct Delaware Athletics campus outreach with focus on faculty/staff, student groups, student committees and student body with an emphasis on increasing campus engagement and attendance.
• Develop, facilitate, and execute the creation of unique and exciting community engagement experiences such as Fandemonium, Game day 101, NGWSD, Blue Hen Fridays, student-athlete panels and other activations to enhance visibility across campus and in local community.

Qualifications - Bachelors degree and three years of relevant experience, or equivalent education and experience; degree in Sports Management, Recreation Administration, or related field preferred. - Strong organizational and analytical skills to develop, evaluate, and advance strategic plans aligned with the Athletic Departments mission. - Excellent written and verbal communication skills; able to engage diverse patrons professionally while upholding NCAA and University compliance standards. - Sound judgment and decision-making skills with the ability to escalate issues appropriately within the Athletic Department. - Proven leadership in driving team goals related to fan experience and revenue growth across Marketing & Engagement functions. - Adaptable and effective in a fast-paced, dynamic environment. - Team-oriented with a collaborative mindset and commitment to a positive workplace culture. - Strong dedication to enhancing the student experience. Skilled in building relationships with internal and external stakeholders. - Capable of managing multiple priorities and meeting evolving deadlines. - Ability to maintain discretion, professionalism, and confidentiality when leading staff and engaging with high-level donors and public figures. - Highly collaborative, with the ability to navigate complex, networked environments. - Familiarity with Twitter, Facebook Insights, HTML Eloqua, and Photoshop preferred.

Special Requirements:

• Requires travel.
• Requires working evening, weekends, and holidays.

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