Assistant Director of Advancement Communications, Athletics

Job Requisition:

JR100671 Assistant Director of Advancement Communications, Athletics (Open)

Job Posting Title:

Assistant Director of Advancement Communications, Athletics

Job Family:

Staff - Communications

Number of Openings:

1

Worker Sub-Type:

Job Requisition:

JR100671 Assistant Director of Advancement Communications, Athletics (Open)

Job Posting Title:

Assistant Director of Advancement Communications, Athletics

Job Family:

Staff - Communications

Number of Openings:

1

Worker Sub-Type:

Regular

Job Requisition Primary Location:

Kaplan Arena

Primary Job Posting Location:

William & Mary

Job Description Summary:

The Assistant Director for Advancement Communications, Athletics, is a key member of the Athletics Advancement team at William & Mary. Athletics is an integral part of the educational experience at William & Mary, delivering a holistic experience with high standards of performance; providing an environment where champions of uncompromising character, fully engaged with campus and the community, prepare to make a positive impact in a complex and changing world. The athletics fundraising team is seated in two offices: University Advancement and William & Mary Athletics.
The Assistant Director of Advancement Communications, reporting to the Assistant Athletics Director for Annual Giving, serves as a strategic partner in building and executing a comprehensive fundraising communications and stewardship plan. This role manages and maintains external relationships for athletic fundraising and oversees all donor communications and acknowledgments for the William & Mary Athletics Advancement team. Responsibilities include enhancing donor communications, strengthening the team’s online and social media presence, and developing a consistent acknowledgment process across the department. The Assistant Director will collaborate closely with the Assistant AD for Annual Giving on solicitation strategies and overall communications efforts, playing an integral role in facilitating fundraising success through a thoughtful and well-developed communications plan.
The Assistant Director will help foster a culture of belonging and trust that embraces all people and perspectives. This position is based in Williamsburg, Virginia, and is expected to work on site with an option or working one day a week from home. Please review the full position description with all position duties under the “Featured Job Opportunities” on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php

Job Description:

Required Qualifications:

• Excellent interpersonal and leadership skills, with the ability to work with diverse internal and external constituencies.
• Strong organizational, editing and proofreading skills and attention to detail.
• Ability to work in a fast-paced environment while handling multiple projects.
• Proven ability to work effectively in a collaborative, team-oriented environment.
• Strong eye for catching design, typography, layout flaws; attention to detail.
• Skill in the use of computer software, including Word, Excel, and Adobe Creative Suite products such as Photoshop and InDesign and social media platforms.
• Proficiency with standard office software applications and fundraising software.

Preferred Qualifications:

• Experience creating and managing multi-channel communication plans (email, social media, web) within an athletic or nonprofit fundraising environment.
• Demonstrated success in developing donor-facing materials such as solicitations, impact reports, and pitch decks.
• Familiarity with athletics advancement, donor stewardship, or alumni engagement processes.
• Proficiency in using email marketing platforms (e.g. Mailchimp, Salesforce Marketing Cloud).
• Experience producing or coordinating video acknowledgments and digital storytelling campaigns (e.g., ThankView).
• Working knowledge of NCAA athletics and understanding of student-athlete experience.
• Ability to work evenings and weekends in support of athletics events and donor engagement opportunities.

Conditions of Employment  

• This position is subject to additional hours beyond the typical work week to include evenings and weekends. 
• Must have the flexibility and ability to travel extensively as required. 

Position Duties

Communications – 60%

• Manage and oversee the W&M Athletics Foundation (WMAF) communications calendar, coordinating email campaigns, social media content, and digital communications.
• Create and distribute email communications supporting the WMAF team, sport-specific initiatives, and all WMAF-hosted or affiliated events.
• Collaborate with the W&M Athletics external team to maintain and update social media platforms and the WMAF website.
• Partner with the Assistant AD for Annual Giving to develop donor-facing materials, including solicitations, impact reports, and pitch decks to support fundraising campaigns.

Acknowledgment Process – 30%

• Lead the WMAF donor acknowledgment process, ensuring timely and accurate recognition from the Director of Athletics, Athletics Advancement Team, and head coaches.
• Generate donor acknowledgment lists, prepare personalized letters, and coordinate the production of ThankView videos or other donor recognition assets.

Other Duties as Assigned – 10%

• Adapt to evolving communication strategies and contribute to new projects or initiatives as needed.
• Provide on-site support during select sporting events to enhance student-athlete storytelling and event visibility.

Additional Job Description:

Salary- $55,000-$65,000 commensurate with experience and internal alignment.

Qualifications:

Period Salary Plan:

Compensation Grade:

S08

Recruiting Start Date:

2025-08-06

Review Date:

2025-08-22

Position Restrictions:

EEO is the Law.   Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal

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