Assistant Director of Athletics Marketing

Marketing Rep/Unit

Requisition ID

req36953

Working Title

Assistant Director of Athletics Marketing

Position Grade

11

Position Summary

The University of New Mexico's Athletics Department seeks an Assistant Director of Athletics Marketing.  This position will oversee and execute marketing, promotions, ticket revenue generation and gameday experience for Softball and Volleyball. As well as lead all efforts of our football fan tailgate, Louie Lane on gamedays. Sport responsibilities are/could be subject to change. 

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Marketing Rep/Unit

Requisition ID

req36953

Working Title

Assistant Director of Athletics Marketing

Position Grade

11

Position Summary

The University of New Mexico's Athletics Department seeks an Assistant Director of Athletics Marketing.  This position will oversee and execute marketing, promotions, ticket revenue generation and gameday experience for Softball and Volleyball. As well as lead all efforts of our football fan tailgate, Louie Lane on gamedays. Sport responsibilities are/could be subject to change. 

Duties & responsibilities include, but are not limited to, the following:

Reporting to the Senior Associate AD for External and Assistant Athletic Director for Marketing and Revenue Generation, this position will oversee all aspects of marketing, promotions, and revenue generation for Softball and Volleyball.  In addition, they will assist the Assistant Athletic Director and Director of Marketing for Football, Men’s Basketball and Women’s Basketball. 

·       Executing the creation and implementation of marketing plans and gameday “run of show” with an aggressive focus on improving attendance and revenue as well as the gameday experience for Lobo fans.

·         In charge of the planning and execution of Louie Lane Tailgate area for Football.

·         Will help manage a team of 10-15 student workers.

·       Creates scripts and "run of show" for game day operations for Softball, Volleyball and plays a role in the creation of scripts and marketing plans for other sports as assigned.

·        Assists with designing and implementing marketing collateral, working with the Assistant Athletic Director of Creative Services on the overall brand for UNM Athletics.

·       Works alongside the Assistant Athletic Director of Marketing on strategies and works with key university constituents on campus to market the lobo brand effectively.

·        Plays a key role in dictating and executing UNM Athletics social media strategy.

·       Has regular meetings with Tickets, Lobo Club and Playfly Sports Properties to market the Lobo Brand in all areas effectively.

·       Plays a vital role in email marketing campaigns to sell tickets.

·       Plays a large role in App production and marketing strategies.

·       In charge of the Lil Lobo Kid’s Club.

·       In charge of managing community service and donation requests.

See the Position Description for additional information.

Conditions of Employment

• If this position is assigned to the Athletics Department, either administratively or functionally, compliance with all NCAA rules and regulations is required.

Minimum Qualifications

Bachelor's degree; at least 1 year of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred Qualifications

• Established experience with annual goal setting and successful completion.
• Leadership experience with a drive to make the people around them better.
• Demonstrated public speaking skills and a good self-starter.
• Ability to work collaboratively with a diverse population of colleagues, co-workers, and constituents.
• Strong music computer background (Sound Director, Click Effects, etc.).
• Forward thinker and willing to push the limits of what can be done.
• Ability to work well in high stress and fast pace environment and good at making decisions in the moment.

Additional Requirements

Campus

Main - Albuquerque, NM

Department

Athletics Marketing (925FB)

Employment Type

Staff

Staff Type

Regular - Full-Time

Term End Date

Status

Exempt

Pay

Monthly: $3,802.93 - $5,097.73

Benefits Eligible

This is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs. See the Benefits home page for a more information.

ERB Statement

As a condition of employment, eligible employees working greater than .25 FTE as determined by the New Mexico Education Retirement Act must make mandatory retirement contributions. For more information, review the Benefits Eligibility at a Glance grid.

Background Check Required

Yes

For Best Consideration Date

6/19/2026

Eligible for Remote Work

Eligible for Remote Work Statement

Application Instructions

Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application.

Attach your updated resume and list three professional references.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details. The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class. The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.

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