Assistant Director of Business & NIL Operations

EXPIRED

Working independently and exercising good judgment and discretion. Manages resources for various assigned intercollegiate athletics teams and administrative areas through budgeting, procurement, communication, and reconciliation. Per assigned sports, work with head coaches on the Internal Name, Image, and Likeness Program.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Business Operations

• Internal Name, Image and Likeness Program Operations

  • Research, Analyze, and Generate Market Data Reports
  • Provide NIL Market data to Head Coaches per position.   Utilize software and public information sources such as INFLCR, NCAA Database, General Managers systems, and other outsourced materials to assess the NIL market.
  • Provide to the Director of Business and NIL Operations  Financial Market information related to NIL for budgeting and modeling purposes.
  • Assist Coaches in analytics/modeling of team distribution via position, year, performance, etc.
  • Assist in the oversight for NIL Agreement process.
  • Work with General Counsel, University Contracts, Head Coaches, Compliance, Tax Accounting, Financial Aid Office or other areas involved in developing NIL License Agreements.
  • Communicate with Head Coaches on verbal discussions and negotiations relative to market information.   Facilitate contract generation.   Maintain approval process as required.
  • Assist in the execution of License Agreements as determined by Liberty University.
  • Review market changes in terms and recommend adjustments.

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Working independently and exercising good judgment and discretion. Manages resources for various assigned intercollegiate athletics teams and administrative areas through budgeting, procurement, communication, and reconciliation. Per assigned sports, work with head coaches on the Internal Name, Image, and Likeness Program.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Business Operations

• Internal Name, Image and Likeness Program Operations

  • Research, Analyze, and Generate Market Data Reports
  • Provide NIL Market data to Head Coaches per position.   Utilize software and public information sources such as INFLCR, NCAA Database, General Managers systems, and other outsourced materials to assess the NIL market.
  • Provide to the Director of Business and NIL Operations  Financial Market information related to NIL for budgeting and modeling purposes.
  • Assist Coaches in analytics/modeling of team distribution via position, year, performance, etc.
  • Assist in the oversight for NIL Agreement process.
  • Work with General Counsel, University Contracts, Head Coaches, Compliance, Tax Accounting, Financial Aid Office or other areas involved in developing NIL License Agreements.
  • Communicate with Head Coaches on verbal discussions and negotiations relative to market information.   Facilitate contract generation.   Maintain approval process as required.
  • Assist in the execution of License Agreements as determined by Liberty University.
  • Review market changes in terms and recommend adjustments.
  • Track Internal NIL Budgets
  • Track budgeted resources relative to an original model and communicate status to head coaches, Director of Business and NIL Operations, and the Sr. Associate AD / CFO.  
  • Communicate NIL information to various university departments as needed.
  • Manage Distribution of Internal NIL Resources
  • Submit Requisition and initiate disbursement of NIL funds to student accounts. 
  • Communicate with Financial Aid, Contracts, Accounting or other university areas involved in the NIL program.
  • Assist in the fulfillment of Marketing Initiatives related to Internal NIL.
  • Manage the process for student-athlete fulfillment of NIL services contractually required.
  • Create documentation and work with NCAA compliance
  • Assist Multi-Media Rights holder with student-athlete involvement in marketing and sponsorship opportunities
  • Create educational materials for student-athletes related to personal finance and welfare.

• Works effectively as a team member, embracing and fostering LU’s mission.

SUPERVISORY RESPONSIBILITIES  

Supervise student managers or work studies as assigned.

QUALIFICATIONS AND CREDENTIALS

Education and Experience

Four-year college degree preferably with a focus on business, accounting, or sport administration.   Strong financial management skill set and understanding of intercollegiate athletics operations.  Individual must have 2-4 years of relevant business experience within higher education or collegiate athletics.  

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.

• Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.

• Possess public communication skills that allow professional representation of Liberty University to a variety of business, government and community customers and associates.

• Strong organizational skills.

• Computer and scheduling skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

• Required to travel to local and campus locations.
• May be required to sit to perform deskwork or type on a keyboard.
• Regularly required to hear and speak in order to effectively communicate orally.
• Regularly required to stand, walk, and climb stairs to move about the campus.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.
• Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting.  It is well lighted and the noise level is moderate.  Working environment also includes facilitation of events outdoors occasionally.    

Driving Requirements

Use of one’s personal vehicle (or LU vehicles) may be required for travel in the performance of the essential functions of this position.  Proof of a valid Virginia driver’s license, an acceptable DMV record, and liability insurance is required.

Target Hire Date

2025-03-24

Time Type

Full time

Location

Lynchburg - In Office

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.

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