Assistant Director of Marketing

FEATURED

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is looking to fill the position of Assistant Director of Marketing to support the Strategic Marketing and Fan Engagement unit. The Assistant Director of Marketing position exists to provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and fan engagement strategies to generate revenue, maximize attendance and to create a first-class game environment.

Responsibilities include:

• Provide exemplary customer service to internal and external constituencies.

• Assist with the following: o directing the marketing efforts for select assigned sports, serving as the primary contact;

  • In-game experience and fan engagement at home sporting and special events;
  • Post-game survey research and analyzing data to improve fan experience at events;
  • Development and implementation of creative and innovative fan engagement ideas for assigned sports; and
  • Overseeing marketing of all event promotion and general engagement to student body.

• Manage the Sabre Rewards system and be the liaison to the ticket office to the SHOTS account process;

  • Manage student relations with on-Grounds athletics groups like Hoo Crew, Student Council Athletic Affairs, Greek Life, Residence Life and Dining, Rec Sports, Student Affairs, Army, Navy, Air Force ROTCs, and Office of Engagement; and

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is looking to fill the position of Assistant Director of Marketing to support the Strategic Marketing and Fan Engagement unit. The Assistant Director of Marketing position exists to provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and fan engagement strategies to generate revenue, maximize attendance and to create a first-class game environment.

Responsibilities include:

• Provide exemplary customer service to internal and external constituencies.

• Assist with the following: o directing the marketing efforts for select assigned sports, serving as the primary contact;

  • In-game experience and fan engagement at home sporting and special events;
  • Post-game survey research and analyzing data to improve fan experience at events;
  • Development and implementation of creative and innovative fan engagement ideas for assigned sports; and
  • Overseeing marketing of all event promotion and general engagement to student body.

• Manage the Sabre Rewards system and be the liaison to the ticket office to the SHOTS account process;

  • Manage student relations with on-Grounds athletics groups like Hoo Crew, Student Council Athletic Affairs, Greek Life, Residence Life and Dining, Rec Sports, Student Affairs, Army, Navy, Air Force ROTCs, and Office of Engagement; and
  • Perform other duties as assigned.

Knowledge/Skills/Abilities:

• Familiarity with NCAA rules and regulations.
• Effective communication in speaking and in writing.
• Ability to solicit and analyze customer feedback through surveys and focus groups.
• Ability to present a professional demeanor while delivering a high level of internal and external customer service.
• Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.
• Ability to work in a fast-paced game day environment while managing game day production constituents.
• Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators, and other athletics staff members.
• Ability to develop and initiate unique ideas and graphic design projects while working these plans into the marketing strategy of assigned sports programs.
• Ability to perform multiple tasks and responsibilities in an efficient manner.
• Ability to work evenings and weekends to meet the business needs of the unit.
• Has a passion for customer service and a proven track record at innovating the fan experience.
• Ability to manage graduate assistants and a student internship program.
• Ability to use Adobe PhotoShop, and Click Effects.

MINIMUM REQUIREMENTS

Education: Bachelor's degree required.
Experience: Three years of experience
Licensure: None
 

About the Position:

The anticipated hiring range is $42,000 - $50,000 commensurate with qualifications and experience. The selected candidate will pass a background check. This position will not sponsor applications for immigration. This is a full-time position with UVa benefits. Employees benefits package highlights include:

• 22 days of paid time off, increasing with service; 13+ paid holidays each year, in addition to paid time off

• Parental and Community Service Leave

• Health plan with options to meet healthcare and financial needs available immediately

• Retirement benefits

• Tuition and professional development benefits after the first six months of employment

• Employee wellness program featuring activities to earn up to $500/year.

To Apply:

Please do not forward any applicant materials directly to staff of the Department of Athletics, as only applications received through this system will be considered. This position is open until filled, and the priority deadline for applications is August 20, 2025.

Please apply through through the UVA job board, search for R0075535 and complete an application online. Requested application materials include a letter of interest or cover letter, resume or curriculum vitae, and contact information for three professional references. Applications that do not contain all of the required documents will not receive full consideration. For information regarding the position or the application process, please contact Michele Jarman, Academic Recruiter.

Physical Demands:

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Click here to read more about UVA’s commitment to non-discrimination and equal opportunity employment.

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