Assistant Director of Marketing - Digital Content and Advertising

Job Description

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Req Id:  36648

Job Title:  Assistant Director of Marketing - Digital Content and Advertising

City:  WEST LAFAYETTE

Job Description: 

Job Summary

The Assistant Director of Marketing – Digital Content/Advertising is a high energy, outgoing person who isn’t afraid of being in front of the camera.  The position will focus on developing new and engaging digital content, largely for social media, to promote and highlight our sport programs and department initiatives.     This position will also work alongside the Assoc. Director of marketing to provide support for the athletics marketing department’s advertising and marketing strategy through digital and traditional advertising platforms. This position is a part of the athletics marketing team but will work closely with our creative and communications teams on idea creation, development, execution and scheduling. In addition, the position will assist the Associate Director in developing and executing emails for the marketing department and work alongside the marketing team to create, place, track and evaluate overall advertising efforts for the athletic department. The selected candidate will report to the Associate Athletic Director for Marketing and Fan Experience.

 

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Job Description

Apply now

Req Id:  36648

Job Title:  Assistant Director of Marketing - Digital Content and Advertising

City:  WEST LAFAYETTE

Job Description: 

Job Summary

The Assistant Director of Marketing – Digital Content/Advertising is a high energy, outgoing person who isn’t afraid of being in front of the camera.  The position will focus on developing new and engaging digital content, largely for social media, to promote and highlight our sport programs and department initiatives.     This position will also work alongside the Assoc. Director of marketing to provide support for the athletics marketing department’s advertising and marketing strategy through digital and traditional advertising platforms. This position is a part of the athletics marketing team but will work closely with our creative and communications teams on idea creation, development, execution and scheduling. In addition, the position will assist the Associate Director in developing and executing emails for the marketing department and work alongside the marketing team to create, place, track and evaluate overall advertising efforts for the athletic department. The selected candidate will report to the Associate Athletic Director for Marketing and Fan Experience.

 

Who We Are at Purdue University:

When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.

What We’re Looking For:                                 

• Bachelor’s degree in marketing, communications, management or related field. 
• Minimum of 1 year of experience in marketing, advertising, or social media management.    

         
Skills needed:

• Basic design and editing skills using the Adobe Creative Suite
• General creative thinking and idea generation skills
• Strong written and verbal communication skills, the ability to perform accurate detail-oriented work, the ability to communicate effectively with a diverse population and strong interpersonal skills
• On-the-job training will be provided for using the Paciolan/Eloqua platform.
• Organizational skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment
• Comfortable learning new software and platforms for social media
• Adherence to all applicable NCAA, conference, and institutional rules and regulations
• Experience using video equipment other than a mobile phone is a plus.
• On camera/hosting experience is a plus.

 
What is helpful:

• Experience in digital/social marketing, email marketing and e-commerce
• Experience within a Division I or pro sports team     
• Experience working with an e-mail marketing platform
• Experience using Hootsuite, Sprout Social or another social media planning and listening platform
• Working knowledge of website content management systems

Additional Information:

• To learn more about Purdue’s benefits summary https://www.purdue.edu/hr/Benefits/em...
• Purdue will not sponsor employment authorization for this position  
• A background check will be required for employment in this position
• FLSA: Non-Exempt (Eligible For Overtime)
• Retirement Eligibility: Non-exempt Defined Contribution Plan
• Purdue University is an EOE/AA employer.

 

Who We Are:

• Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

EOE / AA:

• Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

Education

Typically requires a Bachelor's degree

Experience

Minimum of 0 to 1 year of experience

FLSA Status

Exempt

Apply now

Posting Start Date:  4/21/25

Apply Now

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