Assistant Director of Marketing & Fan Experience

At Holy Cross, we are focused on creating a world-class workforce by attracting and retaining employees dedicated to fostering a culture of professionalism, pride, mutual trust, and respect—one that values appreciation and recognition, empowering each of us to flourish both individually and collectively. We seek candidates who are inspired by our mission and values, and who are eager to make a meaningful difference on our campus. Learn more about Life at Holy Cross here.

Reporting to the Director of Athletics Marketing & Fan Experience, the Manager of Athletic Marketing & Fan Experience is responsible for assisting with the execution of marketing plans with a focus on generating revenue and attendance for all 27 of our Division 1 programs. In addition, this position is responsible for assisting with the overall creation of the content and Social Media strategy and execution for Athletics.

Job Description

• Major Areas of ResponsibilityDevelop & implement comprehensive marketing & promotional campaigns for assigned sports designed to maximize attendance and revenue

• Manage all in-game promotional activities for assigned sports including scripting, music, in-game entertainment, scheduling PA announcers and more.

• Work directly with assigned sports and media relations contacts to consistently enhance the programs digital presence and media involvement

• Consistently work to create memorable fan experiences for patrons of Holy Cross Athletics events

• Assist the Director of Athletics Marketing in the creation and management revenue streams

• Management of the Crusaders’ Kids Club

• Work closely with Crusader Sports Properties to ensure fulfillment of all sponsorship contracts

• Oversee community engagement initiatives aimed at growing the Holy Cross brand in the Worcester community

• Schedule and staff marketing interns both in office and for events

• Work in conjunction with media relations department to maximize social media engagement

• Assist department graphic designer with graphics for both print & digital use

At Holy Cross, we are focused on creating a world-class workforce by attracting and retaining employees dedicated to fostering a culture of professionalism, pride, mutual trust, and respect—one that values appreciation and recognition, empowering each of us to flourish both individually and collectively. We seek candidates who are inspired by our mission and values, and who are eager to make a meaningful difference on our campus. Learn more about Life at Holy Cross here.

Reporting to the Director of Athletics Marketing & Fan Experience, the Manager of Athletic Marketing & Fan Experience is responsible for assisting with the execution of marketing plans with a focus on generating revenue and attendance for all 27 of our Division 1 programs. In addition, this position is responsible for assisting with the overall creation of the content and Social Media strategy and execution for Athletics.

Job Description

• Major Areas of ResponsibilityDevelop & implement comprehensive marketing & promotional campaigns for assigned sports designed to maximize attendance and revenue

• Manage all in-game promotional activities for assigned sports including scripting, music, in-game entertainment, scheduling PA announcers and more.

• Work directly with assigned sports and media relations contacts to consistently enhance the programs digital presence and media involvement

• Consistently work to create memorable fan experiences for patrons of Holy Cross Athletics events

• Assist the Director of Athletics Marketing in the creation and management revenue streams

• Management of the Crusaders’ Kids Club

• Work closely with Crusader Sports Properties to ensure fulfillment of all sponsorship contracts

• Oversee community engagement initiatives aimed at growing the Holy Cross brand in the Worcester community

• Schedule and staff marketing interns both in office and for events

• Work in conjunction with media relations department to maximize social media engagement

• Assist department graphic designer with graphics for both print & digital use

• Assist video department with production of relevant content

• Work collaboratively with key college partners

• Other duties as assignedMinimum QualificationsBachelor’s degree in marketing, communications, sport management or other related fields

• Minimum of 2 years’ experience working in collegiate or professional sports marketing, experience can include internships and graduate assistantships

• Proficiency in Microsoft Office Suite required

• Adobe Photoshop experience required

• Excellent interpersonal, organizational and communication skills, including both verbal and written

• Ability to work nights, weekends and holidays

• Knowledge of NCAA rules and regulationsEducation and ExperienceThorough knowledge of a relevant specialized or technical field equivalent to 2 years of college or specialized training programs. Over 3 years up to and including 5 years relevant experience required.DisclaimerThe description above represents the most significant duties of this position but does not exclude other occasional work assignments not mentioned, the inclusion of which would be in conformity with the factor degrees assigned.

The salary for this full time, exempt level position is $45,000.

Weekly Hours:

40

Annual Work Schedule:

Application Instructions

An updated resume and cover letter are required as a part of your internal application. In your cover letter, please reflect on how your professional and personal values align with theMission of the College of the Holy Cross to form individuals of integrity and purpose who are committed to the flourishing of all.

Additional Information
To review our generous benefits options, please review our detailed informationhere or check out ourBenefits at a Glance. 

The College also provides reasonable accommodations to qualified individuals with disabilities during the hiring process in compliance with law. Please contact Human Resources for questions or to request an accommodation via email at hr@holycross.edu, or by calling 508-793-3391. 

The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity in the workplace.

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