Assistant Director of Social Media & Digital Strategy

Kansas State University

Manhattan, KS

Posted Date: Sep 13, 2025

QUALIFICATION

  • Salary Expectation
    $42,000/yr
  • Years of Experience
    Not provided
  • Work Type
    Full-time

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Athletic Director
Conference
Big 12 (DI)
About the Job
Job Description

About This Role

K-State Athletics is seeking qualified applicants for an ASSISTANT DIRECTOR OF SOCIAL MEDIA & DIGITAL STRATEGY , which is a full-time, salaried, benefits-eligible position.

An example of job duties includes but are not limited to:

  • Responsible for day-to-day content management of assigned social media accounts; includes planning, scheduling and executing creative assets.
  • Creatively engage fans on social media before, during and after sporting events to build audience.
  • Provide live game coverage for K-State Athletics sporting events on social media.
  • Measure content performance and use data to continuously optimize strategy and workflow.
  • Participate in weekly meetings to ensure content is being properly planned for and distributed across social media channels.
  • Oversee social media internship program, including scheduling and training.
  • Maintain regular office hours, schedule project meetings and complete other associated work throughout the week including nights and weekends as needed. 
  • Duties relating to storytelling, brand building, fan engagement through K-State’s digital platforms.

About Us

Department History

Kansas State University Communications 2024–2025

Person Role

Kenny Lannou

Executive Associate AD for Communications/Public Relations (Admin/FB)

Ryan Lackey

Associate AD for Communications (Football, M/W Golf)

Tom Gilbert

Director of Men's Basketball Communications

Randy Peterson

Director of Women's Basketball and Soccer Communications

Ryan Barten

Director of Creative Services - Publications & Graphic Design

Regina Bolin

Director of Social Media and Digital Strategy

Jordyn Ballard

Associate Director of Athletic Communications (BSB/VB)

Addison Jarecki

Assistant Director of Social Media and Digital Strategy

Kansas State University Marketing 2024–2025

Person Role

Brett Eakin

Associate AD of Game Presentation & Promotions

Wyatt Thompson

Senior Director of Sportscasting & Voice of the Wildcats

Kayla Knight

Senior Director of Creative Services

Ethan Lounsbury

Director of Marketing

Drew Weinberg

Director of Game Presentation & Promotions

Reed Spires

Assistant Director of Marketing

Spencer Pennington

Assistant Director of Game Presentation & Promotions

Kansas State University Communications 2023–2024

Person Role

Kenny Lannou

Executive Associate AD for Communications/Public Relations (Admin/FB)

Ryan Lackey

Associate AD for Communications (Football, M/W Golf)

Tom Gilbert

Director of Men's Basketball Communications

Randy Peterson

Director of Women's Basketball and Soccer Communications

Ryan Barten

Director of Creative Services - Publications & Graphic Design

Regina Bolin

Director of Social Media and Digital Strategy

Luke Weidner

Director of Creative Services - Graphic Design

Jordyn Ballard

Associate Director of Athletic Communications

Kansas State University Marketing 2023–2024

Person Role

Brett Eakin

Associate AD of Fan Experience

Wyatt Thompson

Senior Director of Sportscasting & Voice of the Wildcats

Kayla Knight

Senior Director of Creative Services

Andy Liebsch

Director of Video Services

Arianna Karsky

Director of Fan Experience

Luke Jackson

Director of Marketing

Reed Spires

Assistant Director of Marketing

Kansas State University Communications 2022–2023

Person Role

Kenny Lannou

Executive Associate AD for Communications/Public Relations (Admin/FB)

Ryan Lackey

Associate AD for Communications (Football, M/W Golf)

Tom Gilbert

Director of Men's Basketball Communications

Randy Peterson

Director of Women's Basketball and Soccer Communications

Emily McMillan

Director of Creative Services

Ryan Barten

Director of Creative Services - Publications & Graphic Design

Regina Bolin

Director of Digital Media

Jordyn Ballard

Associate Director of Athletic Communications

Kansas State University Marketing 2022–2023

Person Role

Brett Eakin

Associate AD of Fan Experience

Wyatt Thompson

Senior Director of Sportscasting & Voice of the Wildcats

Cody Isern

Senior Director of Creative Services

Andy Liebsch

Director of Video Services

Luke Jackson

Director of Marketing

Joshua Strong

Director of Creative Services - Graphic Design

Arianna Karsky

Assistant Director of Fan Experience

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