Assistant Director, Social Media Strategy & Content

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Assistant Director, Social Media Strategy & Content

Job no: 520528
Work type: On Campus
Location: Normal, Illinois

Title: Assistant Director, Social Media Strategy & Content
Division Name: Presidential
Department: Intercollegiate Athletics

Job Summary

The Assistant Director, Social Media Strategy & Content will assist in leading the Redbirds’ brand development through social media. Responsibilities include monitoring the Illinois State Athletics social media community, increasing engagement and developing creative ways to drive ticket sales and fan attendance through social media. This position will manage assigned sports social media accounts with the goal of showcasing the accomplishments of ISU student-athletes and coaches and sharing all of the great things about being a Redbird to fans, recruits, alumni, etc. The Assistant Director will be tasked with establishing an overall brand and voice for the assigned accounts. This position could also assist in the management of miscellaneous athletics department accounts.

Additional Information

University Benefit Highlights:

View Full Description

Assistant Director, Social Media Strategy & Content

Job no: 520528
Work type: On Campus
Location: Normal, Illinois

Title: Assistant Director, Social Media Strategy & Content
Division Name: Presidential
Department: Intercollegiate Athletics

Job Summary

The Assistant Director, Social Media Strategy & Content will assist in leading the Redbirds’ brand development through social media. Responsibilities include monitoring the Illinois State Athletics social media community, increasing engagement and developing creative ways to drive ticket sales and fan attendance through social media. This position will manage assigned sports social media accounts with the goal of showcasing the accomplishments of ISU student-athletes and coaches and sharing all of the great things about being a Redbird to fans, recruits, alumni, etc. The Assistant Director will be tasked with establishing an overall brand and voice for the assigned accounts. This position could also assist in the management of miscellaneous athletics department accounts.

Additional Information

University Benefit Highlights:

• Insurance benefits, including health, dental, vision, and life
  
• Retirement and supplemental retirement planning options
  
• Tuition waiver benefits available to staff as well as their eligible dependents
  
• Paid holiday/administrative closures during Thanksgiving and Winter Breaks
  
• Paid benefit time
  

Additional University Benefit information, including information regarding eligibility to participate in the State Universities Retirement System and the State of Illinois Group Insurance program, can be reviewed here: https://hr.illinoisstate.edu/benefits/

Salary Rate / Pay Rate

$43,890 - $44,796 annual

Required Qualifications

1. Bachelor or equivalent degree in journalism, sports communications, sports marketing, sports management, public relations, communications, English, or a related field.
   
2. Two (2) years (24 months) of full-time or part-time equivalent professional level work experience in the athletic communications/sports information field, professional athletics or Intercollegiate Athletics social media and content creation.
   
3. Highly proficient in social media platforms: X, Instagram, Facebook, TikTok, LinkedIn, Snapchat, Threads
   
4. Proficient in Adobe Creative Suite: Lightroom, Lightroom Classic, Photoshop
   
5. Experience in CapCut or similar video editing platforms
   
6. Organized, detail-oriented, problem solver.

Preferred Qualifications

1. Master's Degree

Work Hours

Core hours are Monday through Friday, 8am to 4:30pm. Frequent weekend and night availability required.

Functional Expectations

Must be able to complete the following with or without a reasonable accommodation:

1. Effectively communicate on a daily basis.
   
2. Remain at a workstation for extended periods.
   
3. Move about in various locations across campus as needed to complete day-to-day work.

Proposed Starting Date

July 2025

Required Applicant Documents

Resume
Cover Letter
Reference List
Transcripts - See Special Instructions to Applicants for additional options

Please Note : These documents are required to be submitted online in order to complete the application process. Please have these documents ready prior to clicking on "Apply"

Optional Applicant Documents

Certification of Retirement Annuity

Please Note : These documents may be submitted online in order to complete the application process. Please have these documents ready prior to clicking on "Apply"

Special Instructions for Applicants

Please fully complete the entire application including, but not limited to, the education and work history portions. Be specific on your work history, including employment dates (if part-time you must list the number of work hours) and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position; however, it will be converted to a full-time equivalency to determine combined length of experience. Please do not put "see resume" in the duties and responsibilities section of the work history. This will be considered an incomplete application and incomplete applications will not be considered.

College or university transcripts (may be unofficial) must be submitted prior to the application deadline to receive full consideration. Transcripts can either be uploaded with your application or submitted via the options listed below.

To be eligible for Veteran's Preference points on the exam, appropriate military service documentation such as a DD-214 must be submitted prior to the application deadline.

Transcripts and/or military service documentation may be faxed or mailed to Human Resources by the application deadline:

Fax: 309.438.0011, Attn: Mackenzie Chapman
Address: Illinois State University
Human Resources
Campus Box 1300
Normal, IL 61790-1300

The Civil Service examination for this classification is based on your application materials and responses to the supplemental questions. No participation other than submission of applicant materials is required from applicants that qualify to take the exam. If you meet the minimum required qualifications for this position, you will receive a score calculated based on your education and experience, and your name will be placed on the active employment register by exam score. After the application deadline, the names within the top three scores will be referred to the department for interview. The active register for this classification will be voided when the position is filled.

Illinois State University is authorized to do business within the State of Illinois. All work under this appointment is required to be performed from within the State of Illinois. If hired, out-of-state candidates must establish Illinois residency within 180 calendar days from the start date for this position. Illinois residency requires proof of a valid Illinois driver’s license or a valid State of Illinois ID card. Failure to produce the required documentation within 180 calendar days will result in immediate termination of employment.

Applicants for this position must be authorized to work in the U.S. without ISU sponsorship. Sponsorship for work authorization will not be considered for this position.

Contact Information for Applicants

Mackenzie Chapman
Human Resources
309-438-3092
mrchap1@ilstu.edu

Important Information for Applicants

This position is subject to a criminal background investigation and if applicable, an employment history review, based on University Policy 3.1.30 and any offer of employment is contingent upon you passing a satisfactory criminal background investigation and/or an employment history review. You may not begin work until the criminal background investigation results have been received and cleared by Human Resources.

Illinois State University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an individual with a disability and need a reasonable accommodation under the Americans with Disabilities Act (ADA) or other state or federal law you may request an accommodation by contacting the Office of Equal Opportunity and Access at (309) 438-3383. The Office of Equal Opportunity and Access will hold any confidential information you provide in confidence.

If you are having difficulty accessing the system, please call Human Resources at (309) 438-8311.

Application Opened: 07/10/2025 12:25 PM CST
Application Closes: 07/24/2025 11:55 PM CST

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