Assistant - Marketing and Fan Experience

Position Announcement

Utah Valley University is a proud NCAA Division I institution competing in the Western Athletic Conference and the Big 12 Conference, with a strong commitment to excellence in competition, academics, community engagement, and personal development. UVU Athletics supports more than 400 student-athletes across 16 intercollegiate teams, fostering a culture where achievement extends beyond the field of play. Joining the UVU Athletics Marketing team means contributing to an environment that values collaboration, innovation, and meaningful impact.

As part of an award-winning marketing and public relations team recognized at regional, national, and international levels, this role offers hands-on experience working with student-athletes, coaches, administrators, corporate partners, donors, and fans. Team members gain practical leadership experience, develop strong communication and organizational skills, and contribute to high-visibility initiatives that shape the game-day and brand experience. This position is ideal for individuals who are motivated, creative, and eager to grow professionally while being part of a winning culture that supports learning, service, and long-term career development.

Summary of Responsibilities

• Execute strategic and innovative marketing and communications campaigns focused on campus students, faculty/staff, and community audiences, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Provide leadership to part-time students and interns to ensure marketing and communications campaigns are executed, and to ensure game-day/event marketing responsibilities are executed.
• Execute game day/event marketing responsibilities, including pre-game, in-game, and post-game activities, and setup/takedown.
• Foster collaborative relationships with campus and community stakeholders, including, but not limited to PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing Axis, The Green, Wolverine Crossing, etc., Youth Sports Jr. Jazz, Bantam Basketball, Utah Youth Soccer, middle school, junior high, high school, etc., Elementary Schools elementary school days, elementary school ticketing, mascot visits, student-athlete visits, etc., etc., focusing on Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Community Outreach, and Attendance.
• Execute market research to gain insight into various areas, including brand awareness, campaign effectiveness, competitive analysis, consumer insights, customer satisfaction, customer segmentation, product development, and more.
• Continuously assess marketing strategies and apply industry practices for Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Create executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.
• Perform other marketing-related duties as assigned.

Position Announcement

Utah Valley University is a proud NCAA Division I institution competing in the Western Athletic Conference and the Big 12 Conference, with a strong commitment to excellence in competition, academics, community engagement, and personal development. UVU Athletics supports more than 400 student-athletes across 16 intercollegiate teams, fostering a culture where achievement extends beyond the field of play. Joining the UVU Athletics Marketing team means contributing to an environment that values collaboration, innovation, and meaningful impact.

As part of an award-winning marketing and public relations team recognized at regional, national, and international levels, this role offers hands-on experience working with student-athletes, coaches, administrators, corporate partners, donors, and fans. Team members gain practical leadership experience, develop strong communication and organizational skills, and contribute to high-visibility initiatives that shape the game-day and brand experience. This position is ideal for individuals who are motivated, creative, and eager to grow professionally while being part of a winning culture that supports learning, service, and long-term career development.

Summary of Responsibilities

• Execute strategic and innovative marketing and communications campaigns focused on campus students, faculty/staff, and community audiences, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Provide leadership to part-time students and interns to ensure marketing and communications campaigns are executed, and to ensure game-day/event marketing responsibilities are executed.
• Execute game day/event marketing responsibilities, including pre-game, in-game, and post-game activities, and setup/takedown.
• Foster collaborative relationships with campus and community stakeholders, including, but not limited to PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing Axis, The Green, Wolverine Crossing, etc., Youth Sports Jr. Jazz, Bantam Basketball, Utah Youth Soccer, middle school, junior high, high school, etc., Elementary Schools elementary school days, elementary school ticketing, mascot visits, student-athlete visits, etc., etc., focusing on Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Community Outreach, and Attendance.
• Execute market research to gain insight into various areas, including brand awareness, campaign effectiveness, competitive analysis, consumer insights, customer satisfaction, customer segmentation, product development, and more.
• Continuously assess marketing strategies and apply industry practices for Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Create executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.
• Perform other marketing-related duties as assigned.

Qualifications / Licenses / Certifications

• High school diploma or GED.

• At least six months of related experience.

• Availability to attend mandatory staff meetings on Mondays and Wednesdays from 9:00 am to 9:50 am.

• Ability to work scheduled office hours between 9:00 am and 5:00 pm, as coordinated with the supervisor.

• Flexibility to work evenings, weekends, and holidays as needed.

• Ability to work both indoors and outdoors in varying weather conditions, including heat, cold, wind, rain, and snow.

Preferred Qualifications: - Graduation from an accredited institution with a bachelor's degree in marketing or a related field; OR any combination of education and experience totaling 4 year(s).

Knowledge / Skills / Abilities

Knowledge

• Knowledge of UVU Policies and procedures.
  
• Knowledge of the regulations governing intercollegiate athletics as set forth by the NCAA, the WAC, and the BIG 12 Conference.
  
• Knowledge of marketing and communications strategies, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
  

Skills

• Skills in developing marketing and communications campaigns, focused on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
  
• Skills in developing digital and social media campaigns, focused on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
  
• Good interpersonal skills, judgement, and diplomacy are required to foster collaborative relationships with campus and community stakeholders and to interact effectively with and provide customer service to a broad audience.
  
• Effective communication skills with the ability to communicate effectively via phone and email.
  
• Effective time management skills.
  

Abilities

• Ability to uphold and abide by all NCAA, WAC, and BIG 12 Conference regulations and UVU Institutional policies and procedures.
  
• Ability to oversee conception, production, and implementation of assets used in association with strategic and innovative marketing and communication campaigns.
  
• Ability to consistently evaluate efforts to become more efficient.
  
• Ability to create client and executive reports outlining objectives, including end-of-campaign and end-of-year actuals against targets.
  
• Ability to run/learn to run in-game operation equipment, including audio, lighting, video board, etc.
  
• Ability to set up / take down game day/event equipment, including tents, tables, flags, banners, coolers, promotions, contests, etc.
  
• Ability to manage a team of student employees, including assigning tasks, delegating, managing, etc.
  
• Ability to work independently and effectively in a collaborative team environment.
  
• Ability to receive and implement constructive feedback.
  

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

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