Associate AD, Athletics Marketing and In-Game Event Experience

University of Miami (FL)

Coral Gables, FL

Posted Date: Jun 03, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    5+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Current Employees:

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The Associate Athletics Director, Marketing and In Game Event Experience, is responsible for creating a first-class experience for all University of Miami athletics events. This role requires a dynamic, highly passionate, hard-working individual with a primary focus on in-game atmosphere and campus/community engagement. This is a leadership position that hires, trains, and manages the members of the marketing and in game event experience department. Candidate must be extremely creative and detail oriented. Responsible for promoting the philosophy and objectives of the Intercollegiate Athletics Department, including adherence to all department policies and procedures, as well as the rules and regulations of the University of Miami, Atlantic Coast Conference, and the NCAA.

CORE JOB FUNCTIONS                                                                                                     

  • Responsible for the oversight and development of a comprehensive in-game, special event, and marketing plans for the 18 intercollegiate sports at the University of Miami
  • Create a sports & entertainment destination dedicated to providing the community with a distinctively memorable collegiate experience with a state-of-the-art approach
  • Heighten fan anticipation about enjoying an unforgettable shared experience, building affinity, and generating repeat experiences through a strong and high performing game presentation team
  • Develop comprehensive marketing plans detailing efforts and goals to increase student and community attendance
  • Engage and entertain audiences through an enhanced in-game experience including the coordination of content, music, lights, videos, promotions, and special presentations
  • Manage all elements of game presentation including script development, creation of timing sheets, managing PA announcer/support staff, and all on-field/court entertainment
  • Oversee the development of graphic, animated and video packages for video and ribbon boards
  • Lead the strategy, planning, and execution of fan and sponsorship game activations to ensure authentic, highly engaging, and varied content and engagement experiences for fans
  • Supervise Spirt Squad (Cheer, Dance, Mascot) and their corresponding coaches while serving as athletics department liaison to the Band of the Hour
Department History

University of Miami (FL) Communications 2024–2025

Person Role

Carter Toole

Executive Associate AD, Strategic Communications/Chief of Staff

Camron Ghorbi

Associate AD / Communications (Football, Swim & Dive)

Megan Barnes

Assistant AD / Communications (Men's Basketball, Golf)

Kyle Stopperan

Assistant AD / Creative Services

Trevor Marbut

Director / Communications (Women's Basketball, Rowing, Soccer)

Joe Williams

Director / Creative Video Production

Josh White

Departing
Associate Director, Communications - Baseball

James Knable

Associate Director / Communications (Baseball, Secondary Football)

University of Miami (FL) Marketing 2024–2025

Person Role

Savanna Wood

Departing
Executive Associate AD / Brand and Marketing Strategy

Leo Ramos

Departing
Director / Brand Marketing

Patricia Cabrera

Director / Partnership Marketing

Taylor Lynn

Director / Revenue Generation, Marketing & Analytics

Justin Fitzpatrick

Football Creative Director

Taylor Norton

Assistant Director / Marketing & Event Experience

Daniel Toll

Assistant Director, Marketing & Production Services

Kailey MacBain

Manager / Partnership Marketing

University of Miami (FL) Equipment 2024–2025

Person Role

Bryan Gossett

Director of Football Equipment Operations

Arielle Scavo

Director of Equipment Operations (Head Olympic)

Jamison Walker

Assistant Director, Equipment Operations

Dakota Jordan

Assistant Director, Equipment Operations (Football)

Ryan Corman

Assistant Director, Equipment Operations

University of Miami (FL) Event Management/Game Day Operations 2024–2025

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Marlon Clarke

Director / Marketing & Event Experience

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

Anna Shafer

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Facilities 2024–2025

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Anthony Conrath

Assistant AD / Facilities & Operations

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Brandon Thomas

Associate Director / Facilities & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Communications 2023–2024

Person Role

Carter Toole

Senior Associate AD, Strategic Communications/Chief of Staff

Camron Ghorbi

Associate AD / Communications (Football, Swim & Dive)

Megan Barnes

Assistant AD / Communications (Women's Basketball, Rowing, Men's Tennis, Golf)

Drew Thomas

Assistant AD / Production Services

Kyle Stopperan

Assistant AD / Creative Services

Brock Borgeson

Director, Athletic Communications (Rowing, WBB, WSOC)

Josh White

Associate Director / Communications (Baseball, Soccer, Secondary Football)

James Knable

Assistant Director, Communications

University of Miami (FL) Marketing 2023–2024

Person Role

Savanna Wood

Executive Associate AD / Brand and Marketing Strategy

Darren Morgan

Assistant AD / Marketing & Event Experience

Leo Ramos

Director of Brand Marketing

Patricia Cabrera

Director, Partnership Marketing

Taylor Lynn

Director / Consumer Marketing & CRM Strategy

Justin Fitzpatrick

Football Creative Director

Taylor Norton

Assistant Director, Marketing & Event Experience

University of Miami (FL) Equipment 2023–2024

Person Role

Sam Nichols

Director of Equipment Operations (Head Football)

Arielle Scavo

Director of Equipment Operations (Head Olympic)

Anthony Fortier

Associate Director / Equipment Operations (Football)

Dakota Jordan

Assistant Director / Equipment Operations (Football)

Jared Sage

Assistant Director / Equipment Operations (Olympic)

University of Miami (FL) Event Management/Game Day Operations 2023–2024

Person Role

Marcus Attles

Senior Associate AD / Capital Projects, Events & Operations

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Marlon Clarke

Director / Event Experience

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nathan Ewing

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Facilities 2023–2024

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Anthony Conrath

Assistant AD / Facilities & Operations

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Brandon Thomas

Associate Director / Facilities & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nathan Ewing

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Communications 2022–2023

Person Role

Carter Toole

Senior Associate AD, Strategic Communications/Chief of Staff

Camron Ghorbi

Associate AD / Communications (Football, Swim & Dive)

Megan Barnes

Assistant AD / Communications (Women's Basketball, Rowing, Men's Tennis, Golf)

Drew Thomas

Assistant AD / Production Services

Kyle Stopperan

Assistant AD / Creative Services

Alex Schwartz

Director, Communications (Men's Basketball, Women's Tennis, Secondary Football)

Josh White

Assistant Director, Communications (Baseball, Soccer, Tertiary Football)

Kylie Greenwell

Assistant Director, Digital Strategy

University of Miami (FL) Marketing 2022–2023

Person Role

Savanna Wood

Executive Associate AD / Brand and Marketing Strategy

Tessa Mortensen

Assistant AD / Digital & Brand Strategy

Leo Ramos

Director of Brand Marketing

Cameron Osburn

Director/ Client Experience

Patricia Cabrera

Director, Partnership Marketing

Taylor Lynn

Director / Consumer Marketing & CRM Strategy

Justin Fitzpatrick

Football Creative Director

Taylor Norton

Assistant Director, Marketing & Event Experience

University of Miami (FL) Equipment 2022–2023

Person Role

Sam Nichols

Director of Equipment Operations (Head Football)

Arielle Scavo

Director of Equipment Operations (Head Olympic)

Dakota Jordan

Assistant Director / Equipment Operations (Football)

University of Miami (FL) Event Management/Game Day Operations 2022–2023

Person Role

Tom Ponietowicz

Associate AD / Event Management & Championships

Marlon Clarke

Director / Event Experience

Tori Forney

Director of Event Management & Championships

Dylan Dobbs

Associate Director, Event Management & Championships

University of Miami (FL) Facilities 2022–2023

Person Role

Marcus Attles

Associate AD / Facilities and Capital Projects

Anthony Conrath

Director / Facilities & Operations

Sean Gaffney

Assistant Director of Facilities & Operations

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