Associate AD / Business Intelligence & External Strategy

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Associate Athletics Director for Business Intelligence & External Strategy provides leadership and vision for the development, implementation, and management of data-driven strategies across Virginia Tech Athletics. This position is responsible for overseeing all business intelligence initiatives, data analytics infrastructure, reporting systems, and strategic insights that inform departmental decision making.

The role will lead efforts to integrate data across revenue generation units, sport programs, fan engagement platforms, and operational systems to drive revenue optimization, improve resource allocation, and support competitive success. The Associate AD will collaborate with senior leadership, coaches, and administrative units to transform complex data into actionable insights that guide strategic planning, financial performance, and operational efficiency. Position will supervise one fulltime Director of Business Intelligence.

In addition, the position will play a key role in evaluating emerging economic models in collegiate athletics including Name, Image, and Likeness (NIL), revenue sharing, media rights value, and fan monetization strategies, ensuring the department remains competitive within the evolving landscape of major college athletics.

Required Qualifications

Bachelor’s degree in Business Analytics, Data Science, Sports Management, Economics, Information Systems, or related field with relevant experience, or a master's degree.
Significant professional experience in analytics, business intelligence, or strategic operations.
Experience managing large datasets and enterprise analytics initiatives.
Demonstrated experience in sports, entertainment, higher education, or related industries.

Preferred Qualifications

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Associate Athletics Director for Business Intelligence & External Strategy provides leadership and vision for the development, implementation, and management of data-driven strategies across Virginia Tech Athletics. This position is responsible for overseeing all business intelligence initiatives, data analytics infrastructure, reporting systems, and strategic insights that inform departmental decision making.

The role will lead efforts to integrate data across revenue generation units, sport programs, fan engagement platforms, and operational systems to drive revenue optimization, improve resource allocation, and support competitive success. The Associate AD will collaborate with senior leadership, coaches, and administrative units to transform complex data into actionable insights that guide strategic planning, financial performance, and operational efficiency. Position will supervise one fulltime Director of Business Intelligence.

In addition, the position will play a key role in evaluating emerging economic models in collegiate athletics including Name, Image, and Likeness (NIL), revenue sharing, media rights value, and fan monetization strategies, ensuring the department remains competitive within the evolving landscape of major college athletics.

Required Qualifications

Bachelor’s degree in Business Analytics, Data Science, Sports Management, Economics, Information Systems, or related field with relevant experience, or a master's degree.
Significant professional experience in analytics, business intelligence, or strategic operations.
Experience managing large datasets and enterprise analytics initiatives.
Demonstrated experience in sports, entertainment, higher education, or related industries.

Preferred Qualifications

Master’s degree in Business Analytics, Sports Management, Data Science, or MBA.
Experience within a NCAA Division I "Power 4" collegiate athletics program.
Experience leading analytics teams or business intelligence units.
Functional familiarity with fan engagement analytics, sports performance data integration, and revenue modeling in athletics.

Pay Band

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Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

Commensurate with experience.

Hours per week

40+. Nights and weekends as needed.

Review Date

4/2/2026

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT HTTPS://BEAHOKIE.COM/EMPLOYEE/ 

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance.  These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran  at stuart@vt.edu  during regular business hours at least 10 business days prior to the event.

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