Associate AD / Revenue

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Associate Athletic Director / Revenue reports to the Senior Associate Athletic Director / Revenue. This position leads a core group within the department’s revenue team with an emphasis on maximizing growth across ticket sales, digital platforms, and new revenue streams. Position is both a strategic thinker and an agile executor— who thrives on solving the complex, building structure where needed, and delivering measurable impact. Role requires a deep understanding of digital marketing and sales strategy, a team-first leadership style, and a proven ability to collaborate across business units to generate results. A core component of this role is leading football revenue efforts while building frameworks for all other ticket sales and ancillary revenue campaigns.

Required Qualifications

Bachelor’s degree in Business, Marketing, Sports Management, or related field with relevant experience, or a master's degree.
Significant progressive experience in athletic revenue generation, digital marketing, ticket sales, or sponsorship.
Demonstrated experience leading and managing teams.
Strong organizational skills and attention to detail.
Excellent communication and interpersonal skills.
Experience using data and analytics to drive revenue strategy.
A proactive and adaptable mindset, with the ability to get things done in a complex and fast-paced environment.

Preferred Qualifications

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Associate Athletic Director / Revenue reports to the Senior Associate Athletic Director / Revenue. This position leads a core group within the department’s revenue team with an emphasis on maximizing growth across ticket sales, digital platforms, and new revenue streams. Position is both a strategic thinker and an agile executor— who thrives on solving the complex, building structure where needed, and delivering measurable impact. Role requires a deep understanding of digital marketing and sales strategy, a team-first leadership style, and a proven ability to collaborate across business units to generate results. A core component of this role is leading football revenue efforts while building frameworks for all other ticket sales and ancillary revenue campaigns.

Required Qualifications

Bachelor’s degree in Business, Marketing, Sports Management, or related field with relevant experience, or a master's degree.
Significant progressive experience in athletic revenue generation, digital marketing, ticket sales, or sponsorship.
Demonstrated experience leading and managing teams.
Strong organizational skills and attention to detail.
Excellent communication and interpersonal skills.
Experience using data and analytics to drive revenue strategy.
A proactive and adaptable mindset, with the ability to get things done in a complex and fast-paced environment.

Preferred Qualifications

Experience within intercollegiate athletics.
Working knowledge of digital tools (marketing automation, e-commerce, advertising, etc.) and other revenue-generating platforms.
Background in launching new revenue streams and/or building digital sales ecosystems.

Pay Band

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Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

$75,000 to $90,000. Commensurate with experience.

Hours per week

40+. Nights and weekends as needed.

Review Date

6/20/2025

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT https://beahokie.com/EMPLOYEE/

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.

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