Associate Athletic Director for Marketing and Community Engagement

Posting Details

Position Information

Position Title

Associate Athletic Director for Marketing and Community Engagement

Job Description

Job Summary:

The Associate AD for Marketing and Community Engagement is the principal leader responsible for spearheading the comprehensive marketing strategy for the Department of Intercollegiate Athletics. In this pivotal role, the position will exercise leadership and strategic decision-making to elevate the Tulsa brand, enhance fan experiences, drive revenue growth, and extend our outreach into the Tulsa community. The position will serve as the head of our marketing unit, leading all efforts and managing a dynamic team to ensure a unified, innovative approach to promoting our marquee sports programs.

Essential Functions (Responsibilities):

Strategic Leadership

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Posting Details

Position Information

Position Title

Associate Athletic Director for Marketing and Community Engagement

Job Description

Job Summary:

The Associate AD for Marketing and Community Engagement is the principal leader responsible for spearheading the comprehensive marketing strategy for the Department of Intercollegiate Athletics. In this pivotal role, the position will exercise leadership and strategic decision-making to elevate the Tulsa brand, enhance fan experiences, drive revenue growth, and extend our outreach into the Tulsa community. The position will serve as the head of our marketing unit, leading all efforts and managing a dynamic team to ensure a unified, innovative approach to promoting our marquee sports programs.

Essential Functions (Responsibilities):

Strategic Leadership

Own the development and execution of forward-thinking marketing plans for Football and Men’s Basketball, ensuring that all initiatives align with the overall vision and goals of the athletics department.

Serve as the definitive leader of the marketing unit, making independent decisions and setting priorities to maximize brand impact and fan engagement.

Team Management and Oversight

Directly supervise the Director of Fan Experience and Game Presentation, the Director of Video Productions, and associated graduate assistants and internship positions.

Oversee and guide a team of students from our Pathways to Sports Academy program, fostering their professional growth and aligning their contributions with department objectives.

Lead and empower a cross-functional internal fan experience committee—comprising experts in content, marketing, spirit, band, video, and communications—to drive cohesive, game-to-game and seasonal promotional strategies.

Comprehensive Marketing Execution

Design and implement innovative promotional plans that drive attendance and elevate the fan experience at events.

Oversee all aspects of advertising strategies—including paid, trade, and digital campaigns—ensuring they are strategically aligned with our brand and revenue goals.

Develop and execute on-campus marketing initiatives to boost student engagement and attendance at all athletic events.

Collaborate with the Director of Ticket Sales to orchestrate promotional nights that maximize attendance and enhance the gameday experience.

Lead all staff that will execute promotional themes on a game to game and seasonal basis, consistently elevating the overall fan experience.

External Relations and Community Engagement

Craft and lead a comprehensive outreach strategy aimed at increasing brand awareness throughout the Tulsa community through high-profile partnerships and targeted programming.

Cultivate and leverage relationships with campus partners and community stakeholders to identify and execute mutually beneficial engagement opportunities.

Advise and coordinate with the

MMR

team on promotional elements that enhance the fan experience and drive gameday excellence.

Required Qualifications:

Knowledge/Skill/Ability

Knowledge of Athletic Marketing, Content (social and digital media), and Video Services

Outstanding editing, writing and verbal skills

Organizational skills and great attention to detail

Equivalent Education/Experience

Bachelor’s Degree required; Master’s Degree preferred, preferably in marketing, sports administration or related field

Must have at least 5 to 7 years of experience or more in athletic marketing experience

Required Qualifications

Preferred Qualifications

Master’s Degree preferred,

Physical Demands

Minimal

Posting Detail Information

| Posting Number | S974P | | Open Date | 02/18/2025 | | Close Date | | | Open Until Filled | No | | Special Instructions to Applicants | | | Advertising Summary | |

EEO Statement

EEO Statement

| Eeo Statement Summary |
The University of Tulsa seeks to recruit and retain talented students, faculty and staff from diverse backgrounds. The University of Tulsa is an affirmative action/equal opportunity employer and encourages qualified candidates across all group demographics to apply. The University does not discriminate on the basis of personal status or group characteristic including, but not limited to race, color, religion, national or ethnic origin, age, sex, disability, veteran status, sexual orientation, gender identity or expression, genetic information, ancestry, or marital status. The University of Tulsa is an Equal Opportunity Employer including Disability/ Veteran. |

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents 1. Resume

Optional Documents 1. Cover Letter

Apply Now

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