Associate Director Athletics Creative Content

Texas Christian University

Fort Worth, TX

Posted Date: Jun 14, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    3+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Job Summary:

The Associate Director Athletics Creative Content is responsible for producing and posting video content for TCU Athletics with a heavy emphasis on social media video content for assigned sports programs. Projects will range from in-house produced video board content to post-game social media content at TCU Athletics events, both home and away. In addition, video content may include long form features, highlight videos, hype videos, motion graphics, and personality videos. This includes but is not limited to filming, editing, and producing videos, graphics and photos to be used across multiple platforms to enhance the TCU Athletics brand through social media strategy and recruiting initiatives. This position works with the Director for Communications and Creative Content with development of the social media plan for assigned sports. This position also manages the student intern program, developing students’ videography and editing skills.

 

Duties & Essential Job Functions:

  1. Conceptualizes and produces all creative video needs for assigned sports program including set-up, shooting, editing raw footage, designing and producing innovative motion graphics for video usage across multiple platforms (in-game, website, social media, etc.).
  2. Assists with and develops, creates, and executes weekly plans for team highlights, videos containing the unique aspects of the assigned sports program and the university through original video content.
  3. Works closely with Marketing, Communications and Coaching Staffs.
  4. Helps develop, implement, and manage the assigned program's digital brand, ensuring all digital elements have a consistent look and feel, from visual imagery to content tone and cadence.
  5. Creates outlines and stories based on trending topics and turn into a creative video piece that can be used for promotion, public relations and recruiting.
  6. Works with the Director of Creative Content to make sure all videos adhere to brand standards within the creative department.
  7. Works with the Director of Licensing to make sure all video and photography are made within university compliance standards.
  8. Hires, schedules, and supervises student interns, accompanying them to practice or games, providing instructional techniques on shooting and editing for video boards and social media.
  9. Performs other related duties as assigned.
Department History

Texas Christian University Communications 2024–2025

Person Role

Mark Cohen

Departing
Associate Athletics Director for Strategic and Football Communications

Steven Schoon

Associate Athletics Director for Communications and Creative Content (MBB, MGolf)

Brandie Davidson

Assistant Director of Athletics Communications (Baseball, Soccer, Rifle, Secondary FB)

Connor Allen

Assistant Director of Athletics Communications (Volleyball, XC, Track and Field, Triathlon)

Brady Johnson

Assistant Director of Athletics Communications (WBB, MTennis, WGolf)

Allie Weber

Assistant Director of Strategic Communications

Texas Christian University Marketing 2024–2025

Person Role

Brian Estridge

Director of Broadcasting

Rory Rutledge

Assistant Athletics Director for Athletics Marketing

Julie Austin

Senior Associate Athletics Director, Marketing, Branding & Licensing

Deanna Cardillo

Director of Branding and Licensing

Taylor Smith

Director of Athletics Creative Content

Katie Connolly

Assistant Director of Athletics Creative Content

Kedrin Rayburn

Assistant Director of Athletics Creative Content

Connor Leff

Departing
Assistant Director of Athletics Creative Content

Texas Christian University Communications 2023–2024

Person Role

Mark Cohen

Associate Athletics Director for Strategic and Football Communications (FB, Administration)

Steven Schoon

Associate Athletics Director for Communications and Creative Content (MBB, MGolf)

Brandie Davidson

Assistant Director of Athletics Communications (Baseball, Soccer, Rifle)

Brady Johnson

Assistant Director of Athletics Communications (VB, MTennis, EQ)

Dani Pluchinsky

Assistant Director of Athletics Communications

Mary Hannah Johnson

Communications Coordinator

Texas Christian University Marketing 2023–2024

Person Role

Rory Rutledge

Assistant AD for Athletics Marketing

Brian Estridge

Director of Broadcasting

Julie Austin

Associate Athletics Director for Marketing and Licensing

Deanna Cardillo

Director of Branding and Licensing

Taylor Smith

Director of Athletics Creative Content

Katie Connolly

Assistant Director of Athletics Creative Content

Blake Morris

Assistant Director of Marketing

Kedrin Rayburn

Assistant Director of Athletics Creative Content

Texas Christian University Communications 2022–2023

Person Role

Mark Cohen

Associate Athletics Director for Strategic and Football Communications (FB, Administration)

Steven Schoon

Associate Athletics Director for Communications and Creative Content (MBB, MGolf)

Mary Hannah Johnson

Asst Director of Development for Strategic Communications

Brandie Davidson

Assistant Director of Athletics Communications (Baseball, Soccer, Rifle)

Brady Johnson

Assistant Director of Athletics Communications (VB, MTennis, EQ)

Dani Pluchinsky

Assistant Director of Athletics Communications

Texas Christian University Marketing 2022–2023

Person Role

Rory Rutledge

Assistant AD for Athletics Marketing

Brian Estridge

Director of Broadcasting

Julie Austin

Associate Athletics Director for Marketing and Licensing

Deanna Cardillo

Director of Branding and Licensing

Taylor Smith

Director of Athletics Creative Content

Katie Connolly

Assistant Director of Athletics Creative Content

Blake Morris

Assistant Director of Marketing

Kedrin Rayburn

Assistant Director of Athletics Creative Content

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