Associate Director, Social Media Strategy & Content

Job Details

Description

POSITION RESPONSIBILITIES:

The University Athletic Association at the University of Florida is searching for an Associate Director to assist in leading the UAA’s brand development through social media. Responsibilities includes monitoring the UAA’s social media community and increasing target customer engagement. This includes assisting assigned athletic programs with their overall brand and voice through social media, and assisting various departments with their social media communications. Builds and nurtures strong relationships with external units and athletic programs to develop strategic, collaborative approaches that amplify visibility, drive revenue generation, and optimize NIL opportunities. Executes innovative social media strategies, delivering engaging content that strengthens the Florida brand, fosters fan engagement, and supports GSP/Learfield partners as well as enhancing coaches’ and athletes’ brands, goals, and NIL efforts.

This posting will remain open until a qualified candidate is chosen.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

Required Qualifications:

Bachelor’s Degree*

Three years of experience in marketing or social media*

Job Details

Description

POSITION RESPONSIBILITIES:

The University Athletic Association at the University of Florida is searching for an Associate Director to assist in leading the UAA’s brand development through social media. Responsibilities includes monitoring the UAA’s social media community and increasing target customer engagement. This includes assisting assigned athletic programs with their overall brand and voice through social media, and assisting various departments with their social media communications. Builds and nurtures strong relationships with external units and athletic programs to develop strategic, collaborative approaches that amplify visibility, drive revenue generation, and optimize NIL opportunities. Executes innovative social media strategies, delivering engaging content that strengthens the Florida brand, fosters fan engagement, and supports GSP/Learfield partners as well as enhancing coaches’ and athletes’ brands, goals, and NIL efforts.

This posting will remain open until a qualified candidate is chosen.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

Required Qualifications:

Bachelor’s Degree*

Three years of experience in marketing or social media*

Two years of leadership experience

Experience developing social media calendars

Highly proficient in social media platforms (Twitter, Instagram, Facebook, TikTok, Snapchat)

Proficient in Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom)

Strong administrative and analytical skills

Creative problem-solver

Organized, detail-oriented individual with the ability to multi-task effectively

Ability to engage effectively with others of diverse cultures or backgrounds

Ability to work a non-standard work week which will include evenings, weekends, holidays, and extensive overnight travel

Preferred Qualifications:

Experience leading a social media team and/or students

*An equivalent combination of education and experience may be accepted in lieu of education/experience requirements

BENEFITS:

Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), athletic event tickets, employee events and recognition programs as well as possible relocation assistance. Competitive compensation package commensurate with candidate’s previous experience and qualifications. You can view our full benefits guide on the official job posting by  clicking here.

ADDITIONAL INFORMATION:

Interviews may be conducted prior to the closing date, but no offer of employment will be extended until after the position closes. Once an official offer is extended and accepted, the candidate will be required to complete the federal Employment Eligibility Verification Form I-9 and will be contingent on satisfactory background screening results. The candidate will also be required to present acceptable and original documents to prove identity and authorization to work in the United States without the need for employment-based visa sponsorship now or in the future. The University Athletic Association, Inc. is an at-will employer, a separate company from the University of Florida and

not a state

employer

.

WE ARE PROUD TO BE A DRUG FREE TOBACCO FREE WORKPLACE.

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