Athletics External Marketing Specialist

Working Title: External Marketing Specialist

Classification Title: Public Affairs/Communication Specialist III

Position Details

Priority Application Date (Posting will remain open until filled): February 19, 2025 @ 11:55PM PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general supervision of the Associate Athletic Director of External Affairs, the External Marketing Specialist is responsible for developing marketing strategies and relationships that consistently promote Sacramento State Athletics. This position will coordinate with the digital, social, ticketing and in-game promotion team members to ensure the execution of various marketing campaigns and ultimately, accomplish strategic marketing initiatives of the Department. The ongoing development of marketing partnerships across numerous marketing channels will be expected and this role will incorporate the relevant sponsorships into marketing elements as appropriate.

Additionally, the incumbent is responsible for developing season ticket promotions for football, men’s basketball and women’s basketball. The incumbent will also attend designated away-game events to promote Sacramento State athletics through all social media channels and enhance the fan experience.

View Full Description

Working Title: External Marketing Specialist

Classification Title: Public Affairs/Communication Specialist III

Position Details

Priority Application Date (Posting will remain open until filled): February 19, 2025 @ 11:55PM PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general supervision of the Associate Athletic Director of External Affairs, the External Marketing Specialist is responsible for developing marketing strategies and relationships that consistently promote Sacramento State Athletics. This position will coordinate with the digital, social, ticketing and in-game promotion team members to ensure the execution of various marketing campaigns and ultimately, accomplish strategic marketing initiatives of the Department. The ongoing development of marketing partnerships across numerous marketing channels will be expected and this role will incorporate the relevant sponsorships into marketing elements as appropriate.

Additionally, the incumbent is responsible for developing season ticket promotions for football, men’s basketball and women’s basketball. The incumbent will also attend designated away-game events to promote Sacramento State athletics through all social media channels and enhance the fan experience.

FLSA : Exempt (not eligible for overtime compensation)

Anticipated Hiring Range/Rate : $4,842 per month - $6,400 per month

CSU Classification Salary Range : $4,842 per month - $8,759 per month

Best-in-class Benefits: Click here to learn more

CSU Total Compensation: Click here to learn more

Salary Grade/Range : 3

Recruitment Type: Temporary (Annually Renewable)

Time Base : Full-Time

Pay Plan: 12 months

Work Hours : Monday - Friday, 8am - 5pm with the frequent need to work evenings, weekends and holidays.

Department Information

The program of Intercollegiate Athletics is organized and conducted as an integral part of the total educational program of the University. Academic excellence and athletic accomplishments go hand in hand at Sacramento State. There are three separate and unique missions in this program: to contribute to the educational objectives of the University; to provide a healthy, competitive athletic experience to individual student-athletes; to serve as a public relations vehicle within the community.

The Department of Intercollegiate Athletics offers both academic courses and an intercollegiate athletics program. Academic courses offer the opportunity for individuals to gain knowledge and understanding in a particular area of expertise related to intercollegiate athletics.

Sacramento State has made a strong commitment to the achievement of national excellence at the NCAA Division I level. It also is committed to maintaining an equitable program between men and women. Intercollegiate Athletics are members of the Big Sky,
Big West, Western Athletic Conference, Mountain Pacific Sports Federation and American Athletic Conferences. http://hornetsports.com/landing/index

Minimum Qualifications

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Required Qualifications

1. Experience with marketing, ticketing, sponsorship fulfillment, social media strategy and/or a related field

Knowledge/Skills/Abilities:

1. Strong interpersonal skills with the ability to work with all levels of a diverse population, both independently and as a team member
2. Strong organizational skills with the ability to effectively operate in a fast-paced, customer service environment Ability to design and distribute brochures for promotional purposes
3. Ability to provide lead work direction to support staff
4. Ability to interpret policies, rules and regulations (e.g. campus, CSU, NCAA)
5. Working knowledge of financial recordkeeping and procedures with the ability to compile data and prepare reports
6. Strong written and verbal communication skills with the ability to establish and maintain effective relationships with current and prospective donors as well as coaches
7. Ability to support and contribute to the mission, goals, and objectives of the program/department
8. Ability to use discretion when dealing with sensitive information (e.g. credit card transactions, handling cash) Ability to develop a strong commitment to the student-athlete experience
9. Demonstrated strong commitment to inclusion and diversity including but not limited to differences in ethnicity, national origin, race, gender, sexual orientation, gender identification and ability.

Work Schedule Requirements:

1. Ability to work weekends and evenings
2. Ability to travel

Condition of Employment

• Ability to pass a background check

Preferred Qualifications

1. Knowledge of computerized ticketing systems
2. Knowledge of supervisory practices and principles
3. Knowledge of marketing strategies
4. Knowledge of NCAA and compliance
5. Experience working in a collegiate athletics environment
6. 2-3 years’ experience working in an athletic external relations and/or ticketing environment or related field
7. Experienced PC user with knowledge of Windows Outlook and good working knowledge of Blackbod donor system or similar donor system and familiarity with the Axis or similar ticketing system
8. Demonstrated ability working on websites that are used as a communication tool for donors and fans

Documents Needed to Apply

• Resume
• Cover letter

Failure to upload required documentation may result in disqualification.

About Sacramento State

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State is a Hispanic and AANAPISI serving institution with about 31,000 students coming not only from the Greater Sacramento Region, but also from across the state, country, and world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

“As California’s capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement.” As the regional hub of higher education, Sacramento State is dedicated to learning and student success; teaching, research, scholarship and creative activity; justice, diversity, equity and inclusion; resource development and sustainability; dedicated community engagement, and wellness and safety.

As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.

Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit https://www.csus.edu/administration-business-affairs/human-resources/benefits/reasonable-accomodation.html.

The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit https://www.csus.edu/administration-business-affairs/human-resources/learning-development/csu-learn.html.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request from the Office of Clery Compliance & Training by emailing clery@csus.edu.

Under the Clery Act, this position may be designated as a Campus Security Authority (CSA) depending upon the role on campus and/or job duties. If this position is identified by the Director of Clery Compliance & Training as a CSA position, you will be notified via email and will be assigned the appropriate training in CSU Learn.

Background Check Disclaimer

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

COVID19 Vaccination Policy

Effective May 2023, per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all California State University, Sacramento employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications.

Out of State Employment

Sacramento State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Eligibility Verification

Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).

Note to Applicants:

Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

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