Athletics Marketing & Promotion Coordinator (Contractual)

EXPIRED

Athletics Marketing & Promotion Coordinator (Contractual) - (2500005Y)

Job Summary 

Towson University (TU) is one of the nation’s top 100 public universities. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University fosters a climate that is grounded in respect to cultivate the intellectual and personal growth of the entire university community.

This position serves to increase the awareness of the athletics department on campus and within the greater Baltimore region and beyond through marketing and engagement initiatives with the goal of increasing ticket sales and attendance. The Athletics Marketing & Promotion Coordinator plans and executes inspiring and comprehensive marketing and engagement strategy; and oversees game day experience and environment. This position also synchronizes engagement plan with overall revenue generation plans by including community partners, student groups, sponsors, donors, alumni, season-ticket holders, groups, and faculty & staff; integrates band, spirit groups, and other student-led groups into game day experience; oversees in-game production contractor; activates in-game promotions in collaboration with our sponsorship partner; and collaborates with all other external units within the department and on campus. The Athletics Marketing & Promotion Coordinator manages student and volunteer staff. 

Responsibilities and Duties

Responsibilities for the Athletics Marketing & Promotion Coordinator include, but are not limited to the following:

• Develops the marketing strategy relevant to our current student body and enticing to the overall greater Baltimore region and implements plan to support increasing attendance and ticket sales, advancing the Towson Athletics brand and enhancing the game-day environment for all 19 sports, with emphasis on ticketed sports

Athletics Marketing & Promotion Coordinator (Contractual) - (2500005Y)

Job Summary 

Towson University (TU) is one of the nation’s top 100 public universities. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University fosters a climate that is grounded in respect to cultivate the intellectual and personal growth of the entire university community.

This position serves to increase the awareness of the athletics department on campus and within the greater Baltimore region and beyond through marketing and engagement initiatives with the goal of increasing ticket sales and attendance. The Athletics Marketing & Promotion Coordinator plans and executes inspiring and comprehensive marketing and engagement strategy; and oversees game day experience and environment. This position also synchronizes engagement plan with overall revenue generation plans by including community partners, student groups, sponsors, donors, alumni, season-ticket holders, groups, and faculty & staff; integrates band, spirit groups, and other student-led groups into game day experience; oversees in-game production contractor; activates in-game promotions in collaboration with our sponsorship partner; and collaborates with all other external units within the department and on campus. The Athletics Marketing & Promotion Coordinator manages student and volunteer staff. 

Responsibilities and Duties

Responsibilities for the Athletics Marketing & Promotion Coordinator include, but are not limited to the following:

• Develops the marketing strategy relevant to our current student body and enticing to the overall greater Baltimore region and implements plan to support increasing attendance and ticket sales, advancing the Towson Athletics brand and enhancing the game-day environment for all 19 sports, with emphasis on ticketed sports
• Executes comprehensive timelines on an annual basis; coordinates both internally within athletics and externally with University Marketing & Communications to support and implement marketing plan to increase ticket sales, attendance, and overall revenue generation
• Manages and implements strategies that mobilize people to attend games, donate, and otherwise support Towson University Athletics in collaboration with ticket sales and operations, media relations, Tiger Sports Network, Tiger Athletic Fund, the Total Tiger Program, our corporate sponsorships partner, Student Affairs, University Marketing & Communications, and individual colleges and student groups
• Actively works to establish and grow relationships with community organizations in the greater Baltimore region
• Responsible for game day experience including developing a signature fan experience through synchronized integration of marketing plan, which includes community partners, student groups, sponsors, donors, alumni, season ticket holders, groups, faculty, and staff; integrates band, spirit groups, and other student-led groups into game production
• Coordinates all in-game marketing and promotion in coordination with sponsorship partner and other internal partners; responsible for all game scripts, video board scripts, music, and timeout coordination
• Coordinates and supervises public address announcer(s) and in-game production contractor; supervises cheer coach, interns, and other student staff as applicable; and oversees game day experience budget
• Assists in graphic design needs for in-venue video board presentation, social media, and select printed materials
• Performs other duties as assigned  

The work hours for this position may include nights and weekends as required by athletics event schedules. 

Qualifications and Skills

Required Qualifications:

• Bachelor’s degree
• Two years of large-scale event and/or marketing experience related to game day operations
• Leadership as demonstrated by the ability to articulate the Department of Athletics vision through to the game day experience
• Computer proficiency
• Strong interpersonal and organizational skills
• Demonstrated ability to manage multiple projects
• Ability to work well with diverse populations of students, faculty, staff, alumni, and community members
• Ability to respond positively to feedback and take corrective measures
• Ability to establish priorities and meet deadlines
• Ability to work a flexible schedule to include nights, weekends and select holidays
• Adherence to NCAA rules and regulations

Preferred Qualifications:

• Familiarity with collegiate athletics and a top 25 media market
• Proficient with InDesign and/or Adobe Creative Suite experience
• Experience with video board graphics building

Salary and Benefits 

$60,000 annually and a contract that offers annual leave, holidays, and sick days. Contractual employees scheduled to work 30 or more hours per week may be eligible for subsidized health benefits coverage. The position is contingent on funds being available at time of hire. To learn more about our benefits, click here. TU also offers a variety of great perks and discounts, which can be found here.

For consideration, please submit a resume with your online application. This position will be open for a minimum of 14 days.

The safety of our students, faculty, staff, and neighbors has been our top priority and the focus of every one of our decisions since the earliest days of the COVID-19 pandemic. Therefore, the University System of Maryland (USM) has strongly encouraged full COVID vaccination and up-to-date booster shots (when eligible) for all faculty, staff, and students at all schools in the USM as both a reasonable and necessary means of protecting our health and safety.

Organization

: Athletics Division

Primary Location

: Main Campus

Job Posting

: Apr 25, 2025

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