Posting Details
Brand and Content Analyst
RE49458
Assistant Director of Strategic Communication
Posting Details
Brand and Content Analyst
RE49458
Assistant Director of Strategic Communication
12E00:UKAA - External Operations
Lexington, KY
44
$43,805-70,075/year
Staff
Full-Time
BA
Click here for more information about equivalencies: https://hr.uky.edu/employment/working-uk/equivalencies
2 yrs
None.
Some lifting (50 lbs or less), office and outdoor work in variable climates.
8:00 am – 5:00 pm, nights and weekends.
The Brand and Content Analyst will serve as a primary strategist, administrator, and manager for social media accounts across UK Athletics’ digital platforms, including UKathletics.com, X (Twitter), Facebook, Instagram, Tik Tok, and other emerging social media channels. This role is responsible for developing and executing social media strategies that engage fans, promote teams, support recruiting, and drive revenue. This position will collaborate with various departments to create, plan, and coordinate high-quality content that aligns with the athletic program’s goals and ensures comprehensive coverage for all 23 UK Athletics teams.
This position must comply with
NCAA
,
SEC
and University policies, rules and regulations.
IEBC
(Internal Employee Being Considered).
Does this position have supervisory responsibilities?
No
One to two years experience in high-profile college or professional sports. Bachelor’s degree
03/11/2025
We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Required fields are indicated with an asterisk (*).
* Do you have experience serving as the administrator for a high profile social media presence (verified and 100,000+ followers)?
* Do you have experience photographing live Athletic (Division 1) events?
* As part of the Southeastern Conference, candidates considered for staff or coaching positions within UK Athletics are required to disclose any unethical conduct. Please answer the below questions regarding your personal NCAA record. Have you ever been charged with a violation of NCAA 10.1 Unethical Conduct by the NCAA or any NCAA member institution?
* Have you ever been charged with a NCAA Level I, II or III, secondary or major violation?
* If you answered yes, to either of the previous two questions, please list all violations in which you’ve been charged or were involved. If you answered no to both of the previous questions please type: N/A
(Open Ended Question)
* Are you currently involved in any pending NCAA investigation, charges and/or violations of NCAA legislation?
* Has the NCAA Committee on Infractions ever issued you show-cause penalty?
* I agree to and understand that failure to disclose any NCAA violation or false information regarding my NCAA compliance history will result in removal of my application for consideration.
* Where did you first see this position advertised other than on UK's online employment system?
Required Documents
Optional Documents
Apply NowPerson | Role |
---|---|
Jason Schlafer |
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Tim Bernal |
Executive Associate AD/External Operations |
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---|---|
Tony Neely |
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Jacob Most |
Director of Strategic Communications, Brand and Content |
Susan Lax |
Director of Athletics Communications and Public Relations (FB) |
Ryan Duffy |
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Cami Moore |
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Chris Shoals |
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Evan Crane |
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Matt May |
Associate Director Athletics Communications and Public Relations (BASE, FB Secondary) |
Person | Role |
---|---|
Nathan Schwake |
Senior Associate AD/Brand and Content |
Craig Hornberger |
Creative Services Senior Director |
Kate Stoess |
Senior Director of Marketing |
Greg Herbert |
Director of Marketing |
Chet White |
Director of Photography |
Brady McBride |
Associate Creative Director |
Lexi Crockett |
Assistant Creative Director |
Emma Anderson |
Assistant Director of Marketing |
Person | Role |
---|---|
Jason Schlafer |
Executive Associate AD/Chief Revenue Officer |
Tim Bernal |
Executive Associate AD/External Operations |
Person | Role |
---|---|
Tony Neely |
Assistant AD for Athletics Communications and Public Relations |
Jacob Most |
Director of Strategic Communications, Brand and Content |
Susan Lax |
Director of Athletics Communications and Public Relations (FB) |
Brett Rybak |
Associate Director Athletics Communications and Public Relations (MBB, MGOLF, STUNT) |
Matt May |
Associate Director Athletics Communications and Public Relations (BASE, FB) |
Chris Shoals |
Associate Director Athletics Communications and Public Relations (SOFT, VB, GYM) |
Deb Moore |
Senior Assoc. Director Athletics Communications and Public Relations (MBB, MGOLF) |
Evan Crane |
Senior Assoc. Director Athletics Communications and Public Relations |
Person | Role |
---|---|
Nathan Schwake |
Associate AD for Marketing and Licensing |
Craig Hornberger |
Creative Services Senior Director |
Kate Stoess |
Senior Director of Marketing |
Greg Herbert |
Director of Marketing |
Chet White |
Director of Photography |
Brady McBride |
Associate Creative Director |
Lexi Crockett |
Assistant Creative Director |
Emma Anderson |
Assistant Director of Marketing |
Person | Role |
---|---|
Jason Schlafer |
Executive Associate AD/Chief Revenue Officer |
Tim Bernal |
Executive Associate AD/External Operations |
Person | Role |
---|---|
Tony Neely |
Assistant AD for Athletics Communications and Public Relations |
Jacob Most |
Director of Strategic Communications, Brand and Content |
Susan Lax |
Director of Athletics Communications and Public Relations (FB) |
Brett Rybak |
Associate Director Athletics Communications and Public Relations (MBB, MGOLF, STUNT) |
Matt May |
Associate Director Athletics Communications and Public Relations (BASE, FB) |
Chris Shoals |
Associate Director Athletics Communications and Public Relations (SOFT, VB, GYM) |
Deb Moore |
Senior Assoc. Director Athletics Communications and Public Relations (MBB, MGOLF) |
Evan Crane |
Senior Assoc. Director Athletics Communications and Public Relations |
Person | Role |
---|---|
Nathan Schwake |
Associate AD for Marketing and Licensing |
Craig Hornberger |
Creative Services Senior Director |
Kate Stoess |
Senior Director of Marketing |
Greg Herbert |
Director of Marketing |
Chet White |
Director of Photography |
Emma Anderson |
Assistant Director of Marketing |
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