Coordinator of Marketing & Fan Engagement

Posting Details

Position Information

Winthrop Position Title

Coordinator of Marketing & Fan Engagement

State Title

Public Information Coordinator

State Class Code

BC20

State Pay Band

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Posting Details

Position Information

Winthrop Position Title

Coordinator of Marketing & Fan Engagement

State Title

Public Information Coordinator

State Class Code

BC20

State Pay Band

05

Annual Salary/Hiring Range

$45,125

Job Purpose

Reporting to the Director of External Partnerships, the Coordinator of Marketing & Fan Engagement develops and implements a comprehensive marketing strategy and associated campaigns for Winthrop’s

NCAA

Division I athletics program.

Required Qualifications

Bachelor’s degree in marketing, communications or related field.

One year of relevant experience in intercollegiate athletics or amateur or professional sports.

Preferred Qualifications

Three years of experience in marketing or communications.

Knowledge, Skills & Abilities Summary

Knowledge of the principles and best practices of marketing and campaign development.

Exceptional organizational skills.

Effective interpersonal skills and the ability to establish and maintain effective working relationships with staff, student-athletes and coaches from diverse backgrounds.

Exceptional oral and written communication skills and the ability to craft effective communications for distribution through various media/platforms.

Ability to balance multiple priorities and meet deadlines in a fast-paced environment.

Sufficient technical skills to master software needed to perform job duties at a high level.

Ability to work flexible hours.

Job Summary

Develops a comprehensive marketing strategy and implements associated campaigns to promote attendance at athletic events and enhance the fan experience and implements associated .

Creates digital and social media content.

Directs and produces the in-game fan experience for home athletic events and assists with sponsorship fulfillment.

Hires, trains and manages student employees and volunteers for game-day operations, community appearances, on-campus promotions and site visits.

Assists the division in ensuring consistency in its branding and messaging.

Works to grow licensing, ticket and sponsorship revenue by increasing the number of licensed/community partners.

Assists with ticket sales by coordinating special events/functions for community stakeholders and corporations, including national anthem groups, halftime groups, etc.

Travel/Overtime Requirements

Occasional evening and weekend hours.

License/Certification

Type of Position

Classified

Position Status

Full-Time

FLSA Status

Exempt

Hours Per Week

37.5

Months per Year

12

Posting Detail Information

| Posting Number | 2025098S | | Open Date | 05/14/2025 | | Close Date | 05/20/2025 | | Special Instructions to Applicants | | | PLEASE NOTE |
*** A resume will not be reviewed to determine whether an applicant meets the qualifications outlined in the job vacancy notice (posting).

* Responses to supplemental questions are considered part of the application; failure to respond will result in disqualification.**

| | NOTICE | |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Describe in detail your marketing, branding or similar relevant experience. 

(Open Ended Question)

Documents Needed To Apply

Required Documents 1. Resume 2. Cover Letter

Optional Documents

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