Creative Content Specialist - Football

Job Details

Job Location

Lawrence, KS

Creative Content Specialist

Position Summary

The Creative Content Specialist is responsible for the creation and organization of original content for distribution on Kansas Football’s social media platforms, including video, photos, and more. Reporting directly to the Associate Athletic Director of Creative and Branding, this position works directly with administrators, coaches and student-athletes to promote and maintain a positive image for the Kansas Athletics football program. Additionally, this position will assist in other sport content creation activities as needed and directed by the Associate Athletic Director of Creative and Branding.

Duties and Responsibilities of the Position

1. Take a lead role in developing the ideation and video creative content plan of the football program in collaboration with Creative and Brand, Rock Chalk Video, Football Communications and External department. This position must be able to create relevant and compelling content for the official Kansas Athletics website, app and each of the Football team’s social media platforms (Twitter, Instagram, Facebook etc.) that engages fans and encourages follower growth;
2. Proactively identify stories and unique content opportunities within the program to drive brand awareness as well as build fan and donor engagement with Kansas Football and other sports programs;
3. Develop videos on a timely basis for post-game highlights, hype videos, recruiting, and other external areas;

Job Details

Job Location

Lawrence, KS

Creative Content Specialist

Position Summary

The Creative Content Specialist is responsible for the creation and organization of original content for distribution on Kansas Football’s social media platforms, including video, photos, and more. Reporting directly to the Associate Athletic Director of Creative and Branding, this position works directly with administrators, coaches and student-athletes to promote and maintain a positive image for the Kansas Athletics football program. Additionally, this position will assist in other sport content creation activities as needed and directed by the Associate Athletic Director of Creative and Branding.

Duties and Responsibilities of the Position

1. Take a lead role in developing the ideation and video creative content plan of the football program in collaboration with Creative and Brand, Rock Chalk Video, Football Communications and External department. This position must be able to create relevant and compelling content for the official Kansas Athletics website, app and each of the Football team’s social media platforms (Twitter, Instagram, Facebook etc.) that engages fans and encourages follower growth;
2. Proactively identify stories and unique content opportunities within the program to drive brand awareness as well as build fan and donor engagement with Kansas Football and other sports programs;
3. Develop videos on a timely basis for post-game highlights, hype videos, recruiting, and other external areas;
4. Maintain a detailed content calendar to ensure promotion of appropriate team-related content, events, programs, and marketing efforts;
5. Recruit, train and oversee group of creative content interns to impact the athletic programs positively;
6. Mentor and collaborate with a group of part-time Rock Chalk Video student employees on all aspects of video production and creation;
7. Stay up to date on the creative needs of athletic department, community relations events as well as identify emerging trends and industry standards that can be incorporated into creative content and assist in other departmental video needs;
8. Show creativity and ensure continuity within the social media brand of Kansas Football and Kansas Athletics through all content for external audiences;
9. Be available to shoot all games, events, and relevant appearances for the program across each social media outlet;
10. Work with other departments in a coordinated effort to execute social media campaigns (recruiting, marketing, etc.);
11. Support various Kansas Athletics teams, as assigned, in order to gather event-related footage and produce social media content by video shooting, editing, creating and producing creative video content;
12. Assist recruiting staff, as permitted by NCAA rules and policies governing non-coaching staff members;
13. Other duties as assigned by the Director of Athletics or their designee.

Work Environment

This job operates in both a professional office environment and outside at sports-related events, including inclement weather. This role routinely uses standard office equipment such as laptop computers and various digital devices, including, but not limited to:Â cell phone, printer, copy machine, and other related devices. This job requires flexibility and adaptability in schedule and the ability to perform job related duties on short notice.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak and hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This position may require frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; standing up to eight hours each day; and working in all weather conditions.

Travel

Moderate travel is expected for this position.

Hours of Work

This is a full-time position. Days and hours of work will vary based on the needs of the sport program and as job duties demand.  Early morning, evening and weekend work is required.

Creative Content Specialist

Required Qualifications

• Bachelor’s Degree in Graphic Design, Communications, Digital Marketing, Journalism, or a related major from an accredited college or university;
• Minimum of 3 years of experience in creative video content development;
• Ability to work an irregular schedule including, evenings, weekends, and holidays;
• A strong understanding and demonstrated passion for sports, as well as a knowledge how to shoot games, practice, workout sessions, etc.;
• Demonstrated working experience with the Adobe Creative Suite;
• Strong planning and organizational skills;
• Excellent verbal, written, computer, and personal relations skills;
• Ability to deliver quality work in a fast-paced, high-volume environment.

Preferred Qualifications

• Minimum of 3 years of experience in social media management in collegiate athletics setting;
• Experience with shooting still photography;
• Knowledge of Sprout Social;
• Demonstrated advanced knowledge of After Effects, Cinema 4D, and/or Blender.

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