Deputy Athletics Director, Chief Revenue Officer

Working/Functional Title

Deputy Athletics Director, Chief Revenue Officer

Position Summary

The Deputy Athletics Director, Chief Revenue Officer will serve as the senior leader responsible for maximizing and diversifying revenue streams within Michigan State Athletics. This position will oversee external units including marketing, branding/creative services, sports information, and ticketing, and will play a critical role in aligning revenue growth with the department’s strategic goals. Responsibilities will include, but are not limited to:

• Provide leadership, planning and implementation of a comprehensive revenue growth strategy utilizing marketing, creative branding, and ticketing and in collaboration with fundraising for all Michigan State Athletics programs
• Proactively identify new revenue streams to leverage industry trends and find opportunities to build predictable revenue growth.
• Oversee all revenue generating functions in athletics to align revenue with department objectives and goals
• Work collaboratively with Spartan Fund and provide support for ticket related initiatives including zone seating, premium seating, suites, clubs, courtside, parking and annual giving
• Serve as a key advisor to the Athletic Director on revenue generation strategies and demonstrated return on investment, utilizing data and performance metrics.
• Strengthen and expand internal and external partnerships to create growth strategies within sponsorships agreements, athletics operations and enhanced fan experience. 
• Ensure that all unit activities and operations are carried out in compliance with local, state and federal regulations and laws
• Sport oversight to be assigned
• Other duties as assigned.

Working/Functional Title

Deputy Athletics Director, Chief Revenue Officer

Position Summary

The Deputy Athletics Director, Chief Revenue Officer will serve as the senior leader responsible for maximizing and diversifying revenue streams within Michigan State Athletics. This position will oversee external units including marketing, branding/creative services, sports information, and ticketing, and will play a critical role in aligning revenue growth with the department’s strategic goals. Responsibilities will include, but are not limited to:

• Provide leadership, planning and implementation of a comprehensive revenue growth strategy utilizing marketing, creative branding, and ticketing and in collaboration with fundraising for all Michigan State Athletics programs
• Proactively identify new revenue streams to leverage industry trends and find opportunities to build predictable revenue growth.
• Oversee all revenue generating functions in athletics to align revenue with department objectives and goals
• Work collaboratively with Spartan Fund and provide support for ticket related initiatives including zone seating, premium seating, suites, clubs, courtside, parking and annual giving
• Serve as a key advisor to the Athletic Director on revenue generation strategies and demonstrated return on investment, utilizing data and performance metrics.
• Strengthen and expand internal and external partnerships to create growth strategies within sponsorships agreements, athletics operations and enhanced fan experience. 
• Ensure that all unit activities and operations are carried out in compliance with local, state and federal regulations and laws
• Sport oversight to be assigned
• Other duties as assigned.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Degree

Bachelors

Desired Degree

Masters

Minimum Requirements

• Bachelor’s degree required.
• Minimum of 10 years of progressive experience in athletics revenue generation, marketing, or external operations.
• Proven track record of driving sustainable revenue growth
• Deep understanding of the collegiate athletics landscape and evolving revenue trends.
• Understanding of collegiate and/or professional sports landscape.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Desired Qualifications

• Masters degree preferred.

Required Application Materials

• Cover Letter
• Resume/CV

Review of Applications Begins On

07/30/2025

Website

www.msuspartans.com

MSU Statement

Michigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

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