Deputy Athletics Director/External Operations/Chief Athletics Revenue Officer

Posting Details

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Posting Details (Default Section)

Posting Number:

20254439S

Position Title:

Deputy Athletics Director/External Operations/Chief Athletics Revenue Officer

Position Type:

Staff

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Posting Details

Do you have questions about the application process? If so, please refer to the Applicant FAQ’s.

Posting Details (Default Section)

Posting Number:

20254439S

Position Title:

Deputy Athletics Director/External Operations/Chief Athletics Revenue Officer

Position Type:

Staff

Location:

Villanova, PA

Recruitment Type:

Internal/External Applicants

Work Schedule:

full-time/12-months

Avg Hours Week

Department:

727-Athl - Administration

Position Summary:

The Deputy AD – External Operations/Chief Revenue Officer (CRO) leads strategy and operations for all external and commercial functions within the athletics department including ticket sales and operations, marketing, corporate partnerships, licensing, merchandising, food & beverage operations, communications, creative services, video production, and broadcasting. This role drives fan engagement, brand visibility, and revenue growth through ticketing, strategic partnerships, corporate sponsorships, licensing, merchandising, NIL initiatives, and promotional campaigns. This position also manages and oversees 3rd party relationships and partnerships including multi-media rights (Playfly), marketing and ticket sales (Legends), NIL (Friends of Nova and Altius), and food and beverage (Oakview Group). This position plays a key role in contributing to the department’s short and long-term strategic and financial goals and in determining and implementing communications and external strategies.

All duties must be performed in compliance with University, Conference, and NCAA rules and regulations.

Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University’s mission and values.

Duties and Responsibilities:

Revenue Generation :

• Lead the athletic department’s revenue generation efforts through all channels, including multi-media rights, partnerships, ticket sales, food & beverage, licensing, merchandising, etc.
• Develop strategies to grow and enhance existing revenue streams
• Develop and implement strategies to maximize the value of athletic department assets and create new revenue streams including but not limited to exploration around: sponsorships/new assets and categories, facility naming rights, new premium seating inventory, outside events, and facility rentals
• NIL: Coordinate with University partners (Playfly, Friends of Nova, Altius) to maximize the value of the student-athlete NIL rights contracted and retained by Villanova
• Oversee the department’s ticket sales strategies for season, group and single game sales across all ticketed sports
• Effectively incorporate data analytics to enhance sales, fan engagement, customer service, and revenue generation
• Implement strategies to grow attendance and revenue across all ticketed sports
• Develop loyalty and rewards programs to enhance student and non-student attendance
• Lead/Oversee marketing and promotional plans for all ticketed sports, with an emphasis on student engagement and support
• Oversee all aspects of the game-day experience and work with staff to develop new and exciting elements to the fan experience
• Collaborate closely with University Advancement and Athletics Development to align and maximize athletics revenue generating and fundraising initiatives
• Establish, measure and report on annual and long-term goals in support of the department’s strategic initiatives and revenue priorities
• Determine and monitor key performance metrics and benchmarks to assess performance and measure success
• Ensure fully-integrated, streamlined, detail-oriented approach to all revenue generation and external initiatives, including fundraising to ensure professional, entrepreneurial, operating environment focused on revenue maximization, fan experience, customer service, and the student-athlete

Communications, Marketing, Branding, and Video Broadcasts :

• Oversee the department’s communications strategy to maximize visibility for Villanova Athletics and its sports programs, including digital and social media, video, email and direct mail, press releases, etc.
• Oversee all marketing and promotional initiatives and campaigns to inform and attract target audiences and provide the best game day/fan experience
• Oversee in-venue presentations for all games and special events
• Steward the Villanova Athletics brand by maintaining brand standards for all design, video, social, physical and other brand applications
• Serve as the department’s final approval of all licensing and usage of intellectual property
• Oversee digital and linear broadcasts and all video-related content

Point of Contact/Liaison Duties

• Reports to VP/Director of Athletics
• Collaborates closely with Asst. VP for Athletics Development to ensure external operations are closely aligned and streamlined with fundraising and development efforts
• Liaison with Assoc. VP University Communication and Marketing to ensure university brand and communication alignment.
• Collaborates closely with Deputy AD/COO to develop short and long-term revenue plans, reporting tools, and ensure we are fully leveraging available athletic department assets
• Main POC for 3rd party relationships with multimedia rights (Playfly), ticket sales and marketing (Legends), Food & Beverage (Oakview Group), and ecommerce (Fanatics)
• Leads athletic department NIL strategy in coordination with University partner
• Liaison to NIKE for marketing/branding initiatives
• Represents Villanova Athletics on internal and external committees and campus and community events
• Conducts all duties in accordance with applicable laws, policies and procedures, including Villanova University, Villanova Athletics, NCAA and the BIG EAST Conference.
• Performs other duties as assigned

Minimum Qualifications:

Formal Education:

• Bachelor’s Degree required/Master’s Degree Preferred

Specific Job Knowledge:

• Experience in college athletics finance oversight and athletic administration. Overall staff management. Thorough knowledge of principles and practices related to budget development and financial analysis, as well as familiarity with generally accepted accounting principles for not-for-profit higher education organizations. Experience in college athletics external operations to include marketing, promotions, ticketing, communications, etc.

Minimum Work Experience:

• Seven years of experience in NCAA Division 1 Athletic Administration, professional/corporate setting or combination of both
• Five years of leadership experience in direct revenue generation, sales or other commercial activity

Work Skills:

• Knowledge of NCAA rules
• Knowledge of word processing, spreadsheet and database programs
• Oral and written communication skills
• Ability to multitask and work collaboratively with others
• Dynamic leader and collaborator with exceptional communication skills and a strong work ethic, committed to enhancing the visibility, reputation and revenue of the Villanova Athletics Department.

Equipment Knowledge:

• Proficiency with personal computer applications (word processing, spreadsheets, database, financial systems)

Preferred Qualifications:

• Master’s Degree.
• NCAA student-athlete or coaching experience
• Five years of senior level leadership experience within Division 1 athletics, professional sports, or a combination of both

Physical Requirements and/or Unusual Work Hours:

• Professional work environment
• Significant night and weekend hours
• Some travel required

Special Message to Applicants:

Posting Date:

07/17/2025

Closing Date (11:59pm ET):

Salary Posting Information:

This position falls within salaried grade 21 and the range for this position is $215,000-225,000. The final salary will be determined with consideration of several factors including the selected candidate’s qualifications, department budget availability, market data, and internal equity.

Salary Band:

21

Job Classification:

exempt

References Needed

References Needed

| Minimum Number of References Needed | 3 | | Maximum Number of References Needed | 3 |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * How did you first hear of this employment opportunity?

   • Indeed.com
   • Higheredjobs.com
   • LinkedIn
   • Glassdoor
   • Chronicle Vitae
   • Academic Keys
   • PA CareerLink/JobGateway
   • Professional Affiliation/Trade Website
   • Diversity Association/Publication Website
   • Advertisement in Academic or Professional Publication
   • Referred by a current employee
   • Referred by a friend, family member, or former employee
   • Heard about it at a conference or career fair
   • Browsing the Villanova website
   • Cabrini University employee
   • Other

2. * If your answer to the above question is "Other", please specify the source below. If this question does not apply to you, enter N/A.

(Open Ended Question)

1. * An individual associated with a prospective student-athlete is defined as: • Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete’s parents or legal guardians, or the prospective student-athlete’s coach; and • Such contact is directly/indirectly related to the prospective student-athlete’s athletics skills/abilities or for recruitment/enrollment at VU. Examples of individuals associated with a prospect could be any of, but not limited to, the following: • Parents/Legal Guardians • Coaches (high school, college, club) • Personal/Skills Trainers • Relatives • Strength Coach • Advisors Consistent with the above definition for what constitutes associated, are you associated with any: • Basketball (men’s or women’s) prospective student-athletes (grades 9-12) or their parents, relatives or coaches? Y N

   • Yes
   • No

2. * An individual associated with a prospective student-athlete is defined as: • Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete’s parents or legal guardians, or the prospective student-athlete’s coach; and • Such contact is directly/indirectly related to the prospective student-athlete’s athletics skills/abilities or for recruitment/enrollment at VU. Examples of individuals associated with a prospect could be any of, but not limited to, the following: • Parents/Legal Guardians • Coaches (high school, college, club) • Personal/Skills Trainers • Relatives • Strength Coach • Advisors Consistent with the above definition for what constitutes associated, are you associated with any: • Current VU basketball (men’s or women’s) student-athletes? Y N

   • Yes
   • No

Documents needed to complete your application:

Required Documents 1. Resume / Curriculum Vitae 2. Cover Letter / Letter of Interest

Optional Documents 1. Other Document

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