Director, Athletics Marketing & Event Experience

University of Miami (FL)

Coral Gables, FL

Posted Date: Oct 23, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    3+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
ACC (DI)
About the Job
Job Description

Current Employees:

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The Director of Athletics Marketing & Event Experience is responsible for the planning, development and execution of comprehensive and strategic marketing & game presentation plans for the University of Miami athletics department, designed to maximize attendance and atmosphere at Hurricane home events. The Director reports to the Associate Athletic Director, Marketing & Event Experience and leads all phases of the men’s basketball marketing and game presentation plan including promotions, community outreach, advertising, student engagement and game day atmosphere, etc. This position oversees the assistant director of marketing, who is responsible for these same areas for women’s basketball, baseball and other sports as assigned.

Primary Duties and Responsibilities:
1. Plan and execute annual strategic marketing and game presentation plans , in conjunction with team staff and administration, for various Hurricanes athletic programs with a focus on increasing attendance and maximizing fan engagement. Serve as the primary marketer for Miami men’s basketball, with management and oversight of the Assistant Director of Marketing (women’s basketball, baseball). Serve as secondary marketing contact for football.

  1. Plan and orchestrate the game day atmosphere as the primary show caller for men’s basketball and secondary producer for football. In charge of the script creation, selection of music, creation of public address announcements, scheduling of anthem singers and color guard, scoreboard announcements, student section engagement, crowd participation elements, pre-game/half-time entertainment, in-game features and promotions, and special recognitions.

  2. In conjunction with video production and graphic design; plan and coordinate all video board content creation for assigned sports, including but not limited to; player video shoots, intro video shoots, in-game sponsorship features, in-game prompts & pump-ups, and other in-game features on the video board.

  3. Collaborate with the corporate partnerships group to ideate and innovate new partnership elements to enhance the game experiences at Miami Athletics home events.

  4. Collaborate with third party marketing group on planning and executing email strategy designed to motivate fans, engage students and create awareness of promotions.

  5. Lead student-related marketing efforts for men’s basketball, in coordination with the Assistant Director of Marketing.

  6. Follow established departmental policies and procedures for procurement of goods and services.

  7. Ability to work evenings, weekends and holidays.

  8. Other duties as assigned.

Department History

University of Miami (FL) Equipment 2025–2026

Person Role

Arielle Scavo

Assistant AD, Equipment Operations (Head Olympic)

Bryan Gossett

Director of Football Equipment Operations

Dakota Jordan

Assistant Director, Equipment Operations (Football)

Jamison Walker

Assistant Director, Equipment Operations

Ryan Corman

Assistant Director, Equipment Operations

University of Miami (FL) Event Management/Game Day Operations 2025–2026

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Marlon Clarke

Director / Marketing & Event Experience

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

Anna Shafer

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Facilities 2025–2026

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Anthony Conrath

Associate AD / Facilities & Operations

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Brandon Thomas

Associate Director / Facilities & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Communications 2025–2026

Person Role

Megan Barnes

Assistant Vice President / Digital & Brand Strategy

Carter Toole

Executive Associate AD, Strategic Communications/Chief of Staff

Camron Ghorbi

Associate AD / Communications (Football, Swim & Dive)

Kyle Stopperan

Assistant AD / Creative Services

Meg Christenson

Director / Communications (Women's Basketball, Soccer, Golf)

Brad Canfield

Director / Production Services

James Knable

Associate Director / Communications (Baseball, Secondary Football)

Grace Schinsing

Manager / Digital Strategy

University of Miami (FL) Marketing 2025–2026

Person Role

Rob Roselli

Associate AD, Marketing and In-Game Experience

Taylor Lynn

Departing
Director / Revenue Generation, Marketing & Analytics

Justin Fitzpatrick

Football Creative Director

Kirk Massey

Director / Creative Services

Taylor Norton

Assistant Director / Marketing & Event Experience

Daniel Toll

Assistant Director, Marketing & Production Services

Kailey MacBain

Manager / Partnership Marketing

University of Miami (FL) Equipment 2024–2025

Person Role

Arielle Scavo

Director of Equipment Operations (Head Olympic)

Bryan Gossett

Director of Football Equipment Operations

Dakota Jordan

Assistant Director, Equipment Operations (Football)

Jamison Walker

Assistant Director, Equipment Operations

Ryan Corman

Assistant Director, Equipment Operations

University of Miami (FL) Event Management/Game Day Operations 2024–2025

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Marlon Clarke

Director / Marketing & Event Experience

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

Anna Shafer

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Facilities 2024–2025

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Anthony Conrath

Assistant AD / Facilities & Operations

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Brandon Thomas

Associate Director / Facilities & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Communications 2024–2025

Person Role

Carter Toole

Executive Associate AD, Strategic Communications/Chief of Staff

Camron Ghorbi

Associate AD / Communications (Football, Swim & Dive)

Megan Barnes

Assistant AD / Communications (Men's Basketball, Golf)

Kyle Stopperan

Assistant AD / Creative Services

Trevor Marbut

Director / Communications (Women's Basketball, Rowing, Soccer)

Joe Williams

Director / Creative Video Production

Josh White

Associate Director, Communications - Baseball / Soccer / M/W Swimming and Diving

James Knable

Associate Director / Communications (Baseball, Secondary Football)

University of Miami (FL) Marketing 2024–2025

Person Role

Savanna Wood

Executive Associate AD / Brand and Marketing Strategy

Leo Ramos

Director / Brand Marketing

Patricia Cabrera

Director / Partnership Marketing

Taylor Lynn

Director / Revenue Generation, Marketing & Analytics

Justin Fitzpatrick

Football Creative Director

Taylor Norton

Assistant Director / Marketing & Event Experience

Daniel Toll

Assistant Director, Marketing & Production Services

Kailey MacBain

Manager / Partnership Marketing

University of Miami (FL) Equipment 2023–2024

Person Role

Sam Nichols

Director of Equipment Operations (Head Football)

Arielle Scavo

Director of Equipment Operations (Head Olympic)

Anthony Fortier

Associate Director / Equipment Operations (Football)

Dakota Jordan

Assistant Director / Equipment Operations (Football)

Jared Sage

Assistant Director / Equipment Operations (Olympic)

University of Miami (FL) Event Management/Game Day Operations 2023–2024

Person Role

Marcus Attles

Senior Associate AD / Capital Projects, Events & Operations

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Marlon Clarke

Director / Event Experience

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nathan Ewing

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Facilities 2023–2024

Person Role

Tom Ponietowicz

Associate AD / Facilities, Events & Operations

Anthony Conrath

Assistant AD / Facilities & Operations

Lesli Alvarado-Diosdado

Director / Facilities, Events & Operations

Brandon Thomas

Associate Director / Facilities & Operations

Chris Vann

Assistant Director / Facilities, Events & Operations

Nathan Ewing

Assistant Director / Facilities, Events & Operations

Nehemiah Peete

Assistant Director / Facilities, Events & Operations

University of Miami (FL) Communications 2023–2024

Person Role

Carter Toole

Senior Associate AD, Strategic Communications/Chief of Staff

Camron Ghorbi

Associate AD / Communications (Football, Swim & Dive)

Megan Barnes

Assistant AD / Communications (Women's Basketball, Rowing, Men's Tennis, Golf)

Kyle Stopperan

Assistant AD / Creative Services

Brock Borgeson

Director, Athletic Communications (Rowing, WBB, WSOC)

Joe Williams

Director / Creative Video Production

Josh White

Associate Director / Communications (Baseball, Soccer, Secondary Football)

James Knable

Assistant Director, Communications

University of Miami (FL) Marketing 2023–2024

Person Role

Savanna Wood

Executive Associate AD / Brand and Marketing Strategy

Darren Morgan

Assistant AD / Marketing & Event Experience

Leo Ramos

Director of Brand Marketing

Patricia Cabrera

Director, Partnership Marketing

Taylor Lynn

Director / Consumer Marketing & CRM Strategy

Justin Fitzpatrick

Football Creative Director

Taylor Norton

Assistant Director, Marketing & Event Experience

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