Job Description Summary

Organization's Summary Statement: The Director, Fan Development & Event Marketing will report to the Associate Athletic Director of Marketing Strategy & Fan Experience. This position will oversee the development and implementation of marketing plans, sponsor activation, and game presentation for Men’s Basketball and Field Hockey.

Additional responsibilities include overseeing the Assistant Director of Marketing Strategy & Fan Experience, collaborating with the Broadcasting & Production unit to develop creative in-game video elements that maximize both student-athlete and fan experiences, planning, promoting, and executing Maryland Basketball preseason events, and directly involving myself in creative fan engagement and branding initiatives. This position will serve as the Athletic Department’s liaison to The Pride student group; serve as Maryland Athletics representative on the University’s Maryland Day planning committee, assisting campus constituents in the planning and execution of numerous student- and community-focused events; oversee student worker(s) responsible for Track & Field and Tennis marketing; and perform other duties as assigned.

Physical Demands: The scope of the position frequently requires evening, weekend, and holiday work (Non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices, including telephones, copy machines, and fax machines; constantly moves around the facility and event site before, during, and after events to service clients; and consistently communicates via telephone, email, and in person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing, and lifting up to 25 pounds.

Licenses/ Certifications: NA

Minimum Qualifications

MINIMUM QUALIFICATIONS:

• Education: Bachelor’s degree from an accredited college or university.
• Experience: Four (4) years of experience in an athletics or higher education setting.
• Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.

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Job Description Summary

Organization's Summary Statement: The Director, Fan Development & Event Marketing will report to the Associate Athletic Director of Marketing Strategy & Fan Experience. This position will oversee the development and implementation of marketing plans, sponsor activation, and game presentation for Men’s Basketball and Field Hockey.

Additional responsibilities include overseeing the Assistant Director of Marketing Strategy & Fan Experience, collaborating with the Broadcasting & Production unit to develop creative in-game video elements that maximize both student-athlete and fan experiences, planning, promoting, and executing Maryland Basketball preseason events, and directly involving myself in creative fan engagement and branding initiatives. This position will serve as the Athletic Department’s liaison to The Pride student group; serve as Maryland Athletics representative on the University’s Maryland Day planning committee, assisting campus constituents in the planning and execution of numerous student- and community-focused events; oversee student worker(s) responsible for Track & Field and Tennis marketing; and perform other duties as assigned.

Physical Demands: The scope of the position frequently requires evening, weekend, and holiday work (Non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices, including telephones, copy machines, and fax machines; constantly moves around the facility and event site before, during, and after events to service clients; and consistently communicates via telephone, email, and in person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing, and lifting up to 25 pounds.

Licenses/ Certifications: NA

Minimum Qualifications

MINIMUM QUALIFICATIONS:

• Education: Bachelor’s degree from an accredited college or university.
• Experience: Four (4) years of experience in an athletics or higher education setting.
• Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.

KNOWLEDGE, SKILLS, ABILITIES:

• Knowledge of digital marketing and social media advertising strategies.
• Knowledge of marketing plan development and implementation for multiple sports programs.
• Skill in oral and written communication.
• Skill in the use of Microsoft Office products.
• Ability to interpret and apply policies, procedures, regulations, and laws.
• Ability to multitask while demonstrating a commitment to customer service and sensitivity to a culturally and ethnically diverse community.

Additional Job Details

Preferences : Experience working in a D1 athletic department or industry.

Required Application Materials : Resume, Cover letter, and References (3).

 

Best Consideration Date : July 10, 2025

 

Posting Close Date : NA.

 

Open Until Filled : Yes.

Job Risks

Not Applicable to This Position

Financial Disclosure Required

No

For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department

PRES-ICA-External Relations

Worker Sub-Type

Staff Regular

Salary Range

$72,000 - $86,000

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization.  Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University’s Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

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