Director, Fan Experience

Overview

_ Create unforgettable game day moments for one of the nation's premier athletics programs! _

Auburn Athletics is seeking a Director of Fan Experience to support the daily operations and strategic initiatives of  marketing and fan experience efforts. This role plays a key part in enhancing revenue generation, increasing attendance, and contributing to an exceptional student-athlete and fan experience, while helping to elevate the Auburn brand to greater visibility and impact. Leads the marketing and fan experience unit to create engaging experiences for students, alumni, and fans to include leading the development of marketing and promotional plans and game production timing and scripting, in coordination with coaching staff and external affairs units, to meet or exceed their objectives. Serves as the primary contact for the marketing and game experience needs for men's basketball, and supervises an Assistant Director of Fan Experience, Graduate Assistants, and students to oversee other assigned sports.

Responsibilities

• Working closely with the Senior Associate AD of Fan Experience & Creative Strategy related to developing revenue generating sales plans for all sports to maximize outreach and drive sales.
• Manages, develops, and executes marketing plans and strategies that achieve the goals and objectives of Auburn University Athletics. Provides leadership, supervision, and providing assistance and support to the Fan Experience unit and employees in the development and execution of marketing and fan experience plans for all sports ensuring all messaging and strategies are met through game day experience and sales strategy.
• Oversees all aspects of marketing and fan experience for Auburn Men's Basketball to include the development of sales and marketing plans, the development of game scripts and timing, the coordination of game production and in-game experience, while serving as the primary point of contact for all marketing and fan experience needs for the sport.
• Develops and maintains a culture of collaboration between War Eagle Production, War Eagle Creative, and Fan Experience units to maximize the experience for student athletes, fans, alumni, and students. Collaborates with the ticket office, communications, and other external units to ensure alignment in carrying out the vision of the External Affairs unit.
• Develops and coordinates annual marketing plans and recognition and promotional theme calendar, collaborating with internal athletic departments and campus and community stakeholders.
• Serves as an athletic liaison and advisor to the Jungle, the student section, to promote engagement, drive attendance, and maximize the student experience at basketball and other sports.
• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

Overview

_ Create unforgettable game day moments for one of the nation's premier athletics programs! _

Auburn Athletics is seeking a Director of Fan Experience to support the daily operations and strategic initiatives of  marketing and fan experience efforts. This role plays a key part in enhancing revenue generation, increasing attendance, and contributing to an exceptional student-athlete and fan experience, while helping to elevate the Auburn brand to greater visibility and impact. Leads the marketing and fan experience unit to create engaging experiences for students, alumni, and fans to include leading the development of marketing and promotional plans and game production timing and scripting, in coordination with coaching staff and external affairs units, to meet or exceed their objectives. Serves as the primary contact for the marketing and game experience needs for men's basketball, and supervises an Assistant Director of Fan Experience, Graduate Assistants, and students to oversee other assigned sports.

Responsibilities

• Working closely with the Senior Associate AD of Fan Experience & Creative Strategy related to developing revenue generating sales plans for all sports to maximize outreach and drive sales.
• Manages, develops, and executes marketing plans and strategies that achieve the goals and objectives of Auburn University Athletics. Provides leadership, supervision, and providing assistance and support to the Fan Experience unit and employees in the development and execution of marketing and fan experience plans for all sports ensuring all messaging and strategies are met through game day experience and sales strategy.
• Oversees all aspects of marketing and fan experience for Auburn Men's Basketball to include the development of sales and marketing plans, the development of game scripts and timing, the coordination of game production and in-game experience, while serving as the primary point of contact for all marketing and fan experience needs for the sport.
• Develops and maintains a culture of collaboration between War Eagle Production, War Eagle Creative, and Fan Experience units to maximize the experience for student athletes, fans, alumni, and students. Collaborates with the ticket office, communications, and other external units to ensure alignment in carrying out the vision of the External Affairs unit.
• Develops and coordinates annual marketing plans and recognition and promotional theme calendar, collaborating with internal athletic departments and campus and community stakeholders.
• Serves as an athletic liaison and advisor to the Jungle, the student section, to promote engagement, drive attendance, and maximize the student experience at basketball and other sports.
• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

Qualifications

• Bachelor's degree plus 5 years of experience in developing marketing and promotional plans for collegiate athletic programs.

OR

• Master's degree

Desired Qualifications:  

• Master's degree in Sports Administration, Marketing, Public Relations, or other related field is desired.

Contract Type

Continuing
Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.
Posted Date

7/30/2026

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