Director of Digital and Brand Strategy

About FIU

 

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

Job Summary

 

Establishes the digital strategy for the athletic department and directs social media content, organizing and planning content dissemination to ensure a consistent brand look and voice. Responsibilities include, but are not limited to

• Publicize all aspects of the athletic department through social media, website and other emerging platforms.
• Ensure all digital communications align with the athletic departments brand guidelines and visual identity.
• Develop and implement a strategic social media plan and calendar, monitoring engagement and identifying trends to optimize reach and interaction with fans.
• Track key digital metrics, analyzing data to measure campaign performance and make data-driven adjustments to strategy.
• Collaborate with campus peers and local organizations on digital initiatives to ensure maximum exposure.

View Full Description

About FIU

 

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

Job Summary

 

Establishes the digital strategy for the athletic department and directs social media content, organizing and planning content dissemination to ensure a consistent brand look and voice. Responsibilities include, but are not limited to

• Publicize all aspects of the athletic department through social media, website and other emerging platforms.
• Ensure all digital communications align with the athletic departments brand guidelines and visual identity.
• Develop and implement a strategic social media plan and calendar, monitoring engagement and identifying trends to optimize reach and interaction with fans.
• Track key digital metrics, analyzing data to measure campaign performance and make data-driven adjustments to strategy.
• Collaborate with campus peers and local organizations on digital initiatives to ensure maximum exposure.
• Create content as needed, including videos, graphics and images to tell the story of FIU Athletics.
• Coordinate content days for teams, organizing photo and video stations. Archive, sort and tag footage on department-used storage systems.
• Work in a highly collaborative fashion with all brand advancement staff (communications, social media, marketing, promotions, broadcasting and live productions) in the creation, planning and execution of creative content for various distribution channels.
• In conjunction with the Van Wagner partnership team, ensure digital contractual sponsorship assets are fulfilled while protecting the integrity of the athletic departments brand identity.
• Adheres to all State of Florida, University, NCAA, Sun Belt Conference, and department rules and regulations. Reports any known NCAA violations or concerns to the Director of Athletic Compliance. Must attend NCAA compliance training every year.

Minimum Qualifications

 

Bachelor's degree in an appropriate area of specialization and four (4) years of appropriate experience; OR Master's degree in an appropriate area of specialization and two (2) years of appropriate experience; OR eight (8) years of appropriate experience; OR an equivalent combination of relevant education and/or experience.

Desired Qualifications

 

• Comfortable with tight deadlines and the ability to answer to multiple constituents and prioritize projects, including working on numerous projects simultaneously.
• Ability to incorporate feedback to improve digital content and adapt to shifting priorities.
• Extensive functional knowledge of social media platforms, and experience managing/developing a brand/team website and mobile app.
• Experience using the Adobe Creative Cloud Suite.
• Strong organizational and communication (both written and verbal) skills.
• Ability to perform detailed work with a high level of accuracy and attention to detail.

Job Category

 

Administrative

Advertised Salary

  $50,000 - $60,000

Work Schedule

 

• Begin time: 8:30 AM
• End time: 5:00 PM

Pre-Employment Requirements

 

• Driver's License Check
• Fingerprinting Check
• Expanded Background Check

Other Information

 

• Ability to work evenings and weekends.
• Ability to travel locally and nationally.
• Ability to work flexible hours as needed.

How To Apply

 

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in " My Applications". 

_ To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing. _

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process.  It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

*This posting will close at 12:00 am of the close date.

How To Apply

 

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in " My Applications". 

_ To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing. _

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment.  Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.

Disclosures

 

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

 

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.  However, employees who have access to the compensation information of other employees or applicants as a part of  their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor¿s legal duty to furnish information.

 

_ FIU is an equal opportunity provider and does not discriminate on the basis of race, color, sex, sexual orientation, gender identity, pregnancy, religion, age, disability, national origin, marital status, and veteran status in its programs and activities. For inquiries regarding nondiscrimination contact FIU¿s Title IX Coordinator and Director of the Office of Civil Rights Compliance and Accessibility at 305.348.2785 or email ocrca@fiu.edu. _

Apply Now

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