Director of Digital Strategy

University of Virginia

Charlottesville, VA

Posted Date: Jul 24, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    3+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
ACC (DI)
About the Job
Job Description

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Director of Digital Strategy to support the Creative Services, Virginia Sports Properties, and all external operational units. The Director of Digital Strategy will lead the department's social and digital strategy in the administration of official accounts to drive revenue through sponsor fulfillment, branding, and fan engagement. The Director will supervise the administration of the main social accounts across all digital platforms for VirginiaSports, provide guidance and supervision for all other official athletic accounts, and collaborate with external groups in the execution of social media campaigns with a focus on revenue generation, sponsorship fulfillment, and organizational communication.

KEY DUTIES AND RESPONSIBILITIES

  • Oversee and administer all official VirginiaSports accounts including scheduled and spontaneous content creation and posting.
  • Be a valuable resource for creative solutions and communications in developing and executing social and digital strategy for all other official Virginia Athletics accounts.
  • Develop and manage digital content calendar for use across external units to maximize engagement and fulfill contracted sponsorship and revenue opportunities.
  • Assist Athletics Creative Services content creators in both content creation and quality control of distributed creative assets.
  • Supervise Assistant Director of Digital Content and Strategy in creation and distribution of digital assets and copy.
  • Establish Key Performance Indicators for social media, analyze and communicate KPI results on a regular basis to the external communications team, and build strategies to improve on KPIs over time.
  • Collaborates and communicates extensively with Virginia Athletic Communications to execute social media campaigns that require inter-departmental coordination.
  • Coordinate and supervise student programs for in-game coverage of events
  • Facilitates the capture and production of photo, video, and design to support creative content plans, with a primary objective of keeping the University of Virginia’s content on the cutting edge of collegiate social content creation.
  • Leads social media committee that establishes best practices and advances collaboration across departments for external social communication.
  • Monitor social media platform developments to ensure the University of Virginia stays on the leading edge of social platform trends and best practices for content creation and fan engagement across social and digital media environments.
  • Serve as liaison to UVA’s NIL working group to lead educational social media branding and strategy sessions annually with student-athletes
  • Other duties as assigned
Department History

University of Virginia External Relations 2024–2025

Person Role

Tyler Jones

Deputy Athletics Director for External Operations

University of Virginia Communications 2024–2025

Person Role

Erich Bacher

Associate Athletics Director for Athletic Communications (Men's Basketball, Rowing)

Jeff White

Director of News Content

Scott Fitzgerald

Director of Athletic Communications for Football (Football, Men's Golf)

Melissa Dudek

Director of Communications for Olympic Sports (Field Hockey, M&W Squash, M&W Tennis, M&W Swimming & Diving, Women's Lacrosse)

Patrick Boling

Assistant Athletic Communications Director (Men's Lacrosse, Secondary Football)

Tyler Brain

Assistant Athletic Communications Director (Baseball, Volleyball)

Quinn Hull

Assistant Athletic Communications Director (Men's Soccer, Women's Basketball, Women's Golf)

Bill Bunting

Associate Director of Athletic Communications (Women's Soccer, Wrestling, Softball)

University of Virginia Marketing 2024–2025

Person Role

Nicki Deuel

Senior Director of Marketing and Communications

Eric Ward

Assistant Athletics Director for Marketing

Ryan Mahanes

Assistant Athletics Director for Creative Services and Digital Strategy

Wilbur DeLashmet

Assistant Director of Creative Content and Digital Strategy

Evan Martinez

Departing
Assistant Director of Marketing and Digital Advertising

Ashlee MacDonald

Assistant Director of Fan Experience

De’Angelo Stevenson

Assistant Director of Creative Services - Digital Content

Tyler Sakimura

Assistant Director of Marketing

University of Virginia External Relations 2023–2024

Person Role

Tyler Jones

Deputy Athletics Director for External Operations

University of Virginia Communications 2023–2024

Person Role

Jeff White

Director of News Content

Jim Daves

Assistant Athletics Director for Athletic Communications (FB, M/W GOLF, M/W TRK & CC)

Kristin Thurman

Assistant Athletic Communications Director

Scott Fitzgerald

Assistant Athletic Communications Director (FB, BASE)

Bill Bunting

Assistant Athletic Communications Director (WSOC, WRES, SOFT)

Melissa Dudek

Assistant Athletic Communications Director

Patrick Boling

Assistant Director of Athletic Communications

Quinn Hull

Assistant Director of Athletic Communications

University of Virginia Marketing 2023–2024

Person Role

Erich Bacher

Assistant Athletics Director for Public Affairs (Men's Basketball, Rowing)

Eric Ward

Assistant Athletics Director for Marketing

Matt Riley

Director for Photography

Ryan Mahanes

Assistant Athletics Director for Creative Services and Digital Strategy

Wilbur DeLashmet

Assistant Director of Creative Content and Digital Strategy

Evan Martinez

Assistant Director of Marketing and Digital Advertising

Ashlee MacDonald

Assistant Director of Fan Experience

Damon Dillman

Assistant Director of Creative Services - Senior Producer

University of Virginia External Relations 2022–2023

Person Role

Dirk Katstra

Executive Director of the Virginia Athletics Foundation / Sr Associate AD

Kim Record

Deputy Athletics Director/External Operations (SWA)

Torrey Ball

Senior Associate Athletics Director for External Operations

University of Virginia Communications 2022–2023

Person Role

Jeff White

Director of News Content

Jim Daves

Assistant Athletics Director for Athletic Communications (FB, M/W GOLF, M/W TRK & CC)

Kristin Thurman

Assistant Athletic Communications Director (MSOC, WLAX, M&W SWIM)

Scott Fitzgerald

Assistant Athletic Communications Director (FB, BASE)

Bill Bunting

Assistant Athletic Communications Director (WSOC, WRES, SOFT)

Melissa Dudek

Assistant Athletic Communications Director (WBB, FH, M&W TEN, M&W SQUASH)

Patrick Boling

Assistant Director of Athletic Communications (VB, MLAX)

Quinn Hull

Assistant Director of Athletic Communications (M&W Cross Country and Track & Field), M&W Squash

University of Virginia Marketing 2022–2023

Person Role

Erich Bacher

Assistant Athletics Director for Public Affairs (Men's Basketball, Rowing)

Eric Ward

Assistant Athletics Director for Marketing

Matt Riley

Director for Photography

Meghan Badke

Director of Client Services

Ryan Mahanes

Director, Creative Services

Wilbur DeLashmet

Assistant Director of Creative Content and Digital Strategy

Ashlee MacDonald

Assistant Director of Fan Experience

Damon Dillman

Assistant Director of Creative Services - Senior Producer

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