Director of Fan Experience

Position Function:

The Director of Fan Experience is responsible for enhancing the in-game atmosphere and overall fan experience for Mississippi State Men’s Basketball. This position will lead the planning, development, and execution of marketing and promotional strategies for Men’s Basketball and assist in department-wide fan engagement efforts across all sports. This position plays a key role in growing attendance, elevating the game day environment, and supporting brand development efforts.

Salary Grade : 14

Please see Staff Compensation Structure for salary ranges.

Essential Duties and Responsibilities:

1. Serve as primary oversight of the Game Day Experience for Men’s Basketball
   a. Create and execute in-game entertainment plans for all home men’s basketball games, including scripts, music, promotions, fan interaction elements, and sponsor activations.
   b. Create and manage community outreach programs to increase local support and attendance.
   c. Coordinate with marketing and ticket sales teams to create ticket sales strategies when applicable.
   
2. Football Fan Experience Support
   a. Oversee and coordinate special recognitions and presentations at football games, including on-field ceremonies and sponsored in-game features.
   b. Support university-wide fan engagement initiatives such as Cowbell Yell, Homecoming, and Super Bulldog Weekend.
   

Position Function:

The Director of Fan Experience is responsible for enhancing the in-game atmosphere and overall fan experience for Mississippi State Men’s Basketball. This position will lead the planning, development, and execution of marketing and promotional strategies for Men’s Basketball and assist in department-wide fan engagement efforts across all sports. This position plays a key role in growing attendance, elevating the game day environment, and supporting brand development efforts.

Salary Grade : 14

Please see Staff Compensation Structure for salary ranges.

Essential Duties and Responsibilities:

1. Serve as primary oversight of the Game Day Experience for Men’s Basketball
   a. Create and execute in-game entertainment plans for all home men’s basketball games, including scripts, music, promotions, fan interaction elements, and sponsor activations.
   b. Create and manage community outreach programs to increase local support and attendance.
   c. Coordinate with marketing and ticket sales teams to create ticket sales strategies when applicable.
   
2. Football Fan Experience Support
   a. Oversee and coordinate special recognitions and presentations at football games, including on-field ceremonies and sponsored in-game features.
   b. Support university-wide fan engagement initiatives such as Cowbell Yell, Homecoming, and Super Bulldog Weekend.
   
3. Oversee the overall coordination of the student internship program, including recruiting, scheduling, and training a team of approximately 30 undergraduate students to accomplish marketing and fan engagement duties.
   
4. Assist in the creation and execution of special presentations and recognitions delivered by members of the athletic staff.
   
5. Perform related duties as assigned.
   

This position will in-part supervise marketing graduate assistants and interns.

Minimum Qualifications:

Bachelor’s degree in Public Relations, Event Coordination, or related field with 2 to 4 years of experience in Public Relations, Event Coordination, Fan Engagement, or related area.

Preferred Qualifications:

12-24 months experience as full-time worker in collegiate athletics marketing, or related field.

Proficient in Adobe Photoshop, Illustrator, and InDesign.

Knowledge, Skills, and Abilities:

1. Proficient in Microsoft Office
   
2. Detail oriented for accuracy of data and information
   
3. Highly organized and ability to balance multiple projects and deadlines
   
4. Strong initiative to solve problems
   
5. Extraordinary focus on customer service
   
6. Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned task as both a leader and/or a follower
   
7. Ability to work long hours, including nights and weekends.
   
8. Excellent written and oral communication skills.

Working Conditions and Physical Effort

• Frequent interruptions based on changing priorities; involves occasional exposure to demands and pressures from persons other than immediate supervisor.
• Work hours are unpredictable and may require nights and weekends
• Limited exposure to elements such as heat, cold, noise, dust, dirt, chemicals, etc., but none to the point of being disagreeable.
• May involve minor safety hazards where likely result would be cuts, bruises, etc.
• Job frequently requires walking, standing, stooping/kneeling/crouching/crawling, sitting, reaching, talking, hearing, and handling objects with hands.
• Job occasionally requires light lifting of up to 25 pounds.
• Vision requirements: Ability to see information in print and/or electronically.

Instructions for Applying:

Please attach your Resume and cover letter to the Application.

Equal Employment Opportunity Statement:

Mississippi State University is an equal opportunity institution. Discrimination is prohibited in university employment, programs or activities based on race, color, ethnicity, sex, pregnancy, religion, national origin, disability, age, sexual orientation, genetic information, status as a U.S. veteran, or any other status to the extent protected by applicable law. Questions about equal opportunity programs or compliance should be directed to the Office of Civil Rights Compliance, 231 Famous Maroon Band Street, P.O. 6044, Mississippi State, MS 39762, (662) 325-5839.

What do I do if I need an accommodation?

In compliance with the ADA Amendments Act (ADA), if you have a disability and would like to request an accommodation in order to apply for a position with Mississippi State University, please contact the Department of Human Resources Management at tel: (662) 325-3713 or ada@hrm.msstate.edu.

If you have any questions regarding this policy, contact the Department of Human Resources Management at (662) 325-3713 or ada@hrm.msstate.edu. Upon request, sections of this job listing are available in large print, and readers are available to assist the visually impaired.

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