Director of Fan Experience and Promotions

The Director of Fan Experience and Promotions will assume responsibility for leading marketing and promotional efforts for Liberty Volleyball, Women’s Basketball, and Baseball. The position will seek to maximize positive exposure, generate revenue, and enhance game day experience for all assigned sports. This position will interact on a regular basis with staff and the Assistant Athletic Director for Fan Experience to increase the promotion and fan engagement for all NCAA sports.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Create & execute marketing plans, develop attendance generating promotions, and coordinate gameday activities for Volleyball, Women’s Basketball, and Baseball.

• Assist the Assistant Athletics Director of Fan Experience and Promotions as necessary on gameday, which may include coordinating timing sheets, game scripts, promotions as well as staffing.

• Management of multiple graduate assistants and student interns as they perform their day-to-day responsibilities.

• Work with the University Marketing department in regards to concepts and designs for video board content, promotional items, advertising, photo and video shoots.

• Promotional items - coordinate the design, production, and distribution of promotional items such as schedule cards, posters, fan giveaway,s and other marketing related items.

• Assist the Assistant Athletics Director of Fan Experience and Promotions in coordinating all aspects of the Liberty Athletics Annual Golf Tournament

• Work closely with the Associate Athletics Director and the Assistant Athletics Director of Fan Experience and Promotions in all budgeting and finance elements of the department.

• Manage the process of submitting requisitions for payments in the areas of promotional items and advertising, among other needs.

• Oversee the Flames Insider weekly email.

• Other duties as assigned by the Associate Athletics Director or the Assistant Athletics Director of Fan Experience and Promotions.

SUPERVISORY RESPONSIBILITIES   -

The Director of Fan Experience and Promotions will assume responsibility for leading marketing and promotional efforts for Liberty Volleyball, Women’s Basketball, and Baseball. The position will seek to maximize positive exposure, generate revenue, and enhance game day experience for all assigned sports. This position will interact on a regular basis with staff and the Assistant Athletic Director for Fan Experience to increase the promotion and fan engagement for all NCAA sports.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Create & execute marketing plans, develop attendance generating promotions, and coordinate gameday activities for Volleyball, Women’s Basketball, and Baseball.

• Assist the Assistant Athletics Director of Fan Experience and Promotions as necessary on gameday, which may include coordinating timing sheets, game scripts, promotions as well as staffing.

• Management of multiple graduate assistants and student interns as they perform their day-to-day responsibilities.

• Work with the University Marketing department in regards to concepts and designs for video board content, promotional items, advertising, photo and video shoots.

• Promotional items - coordinate the design, production, and distribution of promotional items such as schedule cards, posters, fan giveaway,s and other marketing related items.

• Assist the Assistant Athletics Director of Fan Experience and Promotions in coordinating all aspects of the Liberty Athletics Annual Golf Tournament

• Work closely with the Associate Athletics Director and the Assistant Athletics Director of Fan Experience and Promotions in all budgeting and finance elements of the department.

• Manage the process of submitting requisitions for payments in the areas of promotional items and advertising, among other needs.

• Oversee the Flames Insider weekly email.

• Other duties as assigned by the Associate Athletics Director or the Assistant Athletics Director of Fan Experience and Promotions.

SUPERVISORY RESPONSIBILITIES   -

Supervises three Fan Experience and Promotions Assistants, interns, and student workers. Works closely with various areas to ensure that our events are managed properly.

QUALIFICATIONS AND CREDENTIALS

Education and Experience

• A bachelor's degree is required; a master’s degree is preferred. 
• Candidates are required to have a minimum of 2 years in the area of marketing and promotions in collegiate or professional sports or a related field.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.

• Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.

• Possess public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.

• Strong organizational skills.

• Excellent computer skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

• Occasionally required to travel to local and campus locations.
• Frequently required to sit for extended periods to perform deskwork or type on a keyboard.  (If not administrative duties, such as labor, define general physical abilities.
• Regularly required to hear and speak in order to effectively communicate orally.
• Occasionally required to stand, walk, and climb stairs to move about the building.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.
• Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is a climate-controlled office setting.  It is well lighted and the noise level is moderate.  (Define if outdoor, dusty, weather conditions, etc.)    

Driving Requirements

Use of one’s personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position.  Proof of a valid Virginia driver’s license, an acceptable DMV record, and liability insurance is required.

Target Hire Date

2025-04-01

Time Type

Full time

Location

Lynchburg - In Office

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.

Apply Now