Director of Graphic Design & Digital Media

San Jose State University

San Jose, CA

Posted Date: May 03, 2025

QUALIFICATION

  • Salary Expectation
    $6,469-$7,000/month
  • Years of Experience
    3+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Job Summary

Reporting to the Associate Athletics Director for Marketing, Digital Media and Licensing, the Director of Graphic Design & Digital Media is a key member of the external relations team, involved in making recommendations, and developing the direction and campus-wide adoption of the university brand identity. Working independently, under general direction, this position will spearhead the creation of engaging digital graphics and motion graphics to promote events, accolades, awards and recognition of San Jose State University, Athletics and the programs. The position will also be responsible for recruiting and leading the day-to-day operations of the graphics and video staff, serve as the work lead for video creative services, lead a team of student assistants, serve as the lead designer on all logo/branding needs for the Athletics Department, including but not limited to facility upgrades, billboards, digital screens, internal branding, and marketing collateral.

Key Responsibilities

  • Serves as key member of Athletics Department Marketing team that makes decisions shaping the department’s brand identity; functions as a strategist, Art Director and content creator.
  • Provides creative direction within Marketing and Communications team, facilitating a cohesive. execution of creative materials across print, mobile, web and online.
  • Oversees and defines creative direction on all logo/branding graphic needs for the Athletic Department, including but not limited to facility upgrades, billboards, digital screens, digital media, internal branding, and marketing collateral.
  • Spearheads SJSU Athletics visual identity and brand design initiatives.
  • Creates concept compositions, graphic templates, and layouts; refines final designs to meet the needs of communications and marketing teams.
  • Trains and leads intern(s) and design and social media staff.
  • Travels with selected teams for postseason contests and special events to capture content and create social media posts.
  • Coordinates media day shoots for all sports and serves as lead photographer.
  • Serves as a key strategist and creative director/producer for the creation of engaging digital graphics and motion graphics to promote events, accolades, awards, and recognition of San Jose State University, Athletics, and the programs.
  • Leads, plans, and provides strategy for creative media in support of the football program.
  • Develops and sustains a vibrant, interactive and branded digital media communications program across multiple platforms, included SJSU All-Access shows, social media and electronic communications in support of football.
Department History

San Jose State University External Relations 2024–2025

Person Role

Scott MacDonald

Senior Deputy AD for External Operations (Sport Admin for FB, WGOLF, MGOLF, BASE, S&D)

San Jose State University Communications 2024–2025

Person Role

Amy Villa

Director of Athletics Media Relations (VB, GYM, WGOLF, BVB, WWP, SWIM)

Sky Kerstein

Associate Athletics Director for Communications and Broadcasting (FB, WTEN, MGOLF, Website)

San Jose State University Marketing 2024–2025

Person Role

Michael Smoose

Associate Athletics Director for Marketing, Digital Media and Licensing

Jeremy Curran

Director of Sales, Service and Membership

RJ Garcia

Assistant Director of Creative Services

San Jose State University External Relations 2023–2024

Person Role

Scott MacDonald

Deputy AD for External Operations

San Jose State University Communications 2023–2024

Person Role

Amy Villa

Director of Athletics Media Relations (VB, GYM, WGOLF, WTN, BEACH, WSW&D)

Sky Kerstein

Associate Athletics Director for Communications and Broadcasting (FB, SB)

Matthew Strapp

Assistant Director of Media Relations (WSOC, MSOC, BASE, 2nd MBB)

San Jose State University Marketing 2023–2024

Person Role

Michael Smoose

Associate Athletics Director for Marketing, Digital Media and Licensing

Jeremy Curran

Director of Sales, Service and Membership

RJ Garcia

Assistant Director of Creative Services

San Jose State University External Relations 2022–2023

Person Role

Scott MacDonald

Deputy AD for External Operations

San Jose State University Communications 2022–2023

Person Role

Amy Villa

Director of Athletics Media Relations (VB, GYM, WGOLF, WTN, BEACH, WSW&D)

Sky Kerstein

Assistant Athletics Director for Communications and Broadcasting (FB, MGOLF, WWP)

Matthew Strapp

Assistant Director of Media Relations (WSOC, MSOC, BASE, WTEN, XC/T&F)

San Jose State University Marketing 2022–2023

Person Role

Michael Smoose

Director of Marketing and Fan Experience

Megan MacLeod

Associate Athletics Director for Marketing, Digital Media and Licensing

Jake Barger

Director of Graphic Design/Digital Media

Jeremy Curran

Director of Sales, Service and Membership

RJ Garcia

Assistant Director of Creative Services

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