Director of Marketing and Fan Engagement

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

The position will be responsible for coordinating all facets of marketing and promotions for the athletic department. Individual will be responsible for developing and implementing marketing plans, game scripts and special promotions. It is expected that the Director of Marketing & Fan Engagement will drive attendance and enhance the fan experience.

Job Duties

• Work with sponsorship to oversee corporate sponsorship fulfillment and planning.

• Work with ticketing to oversee the group sales program for all ticketed sports. Sell football, men’s basketball, and baseball group tickets. Cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.

• Create, coordinate and execute marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement for each athletic program as directed by the Associate AD for Marketing and Strategic Communications.

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

The position will be responsible for coordinating all facets of marketing and promotions for the athletic department. Individual will be responsible for developing and implementing marketing plans, game scripts and special promotions. It is expected that the Director of Marketing & Fan Engagement will drive attendance and enhance the fan experience.

Job Duties

• Work with sponsorship to oversee corporate sponsorship fulfillment and planning.

• Work with ticketing to oversee the group sales program for all ticketed sports. Sell football, men’s basketball, and baseball group tickets. Cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.

• Create, coordinate and execute marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement for each athletic program as directed by the Associate AD for Marketing and Strategic Communications.

• Oversee the daily marketing and fan engagement efforts of Marketing and Social Media Coordinator and graduate assistant(s).

• Direct community events to generate excitement and community engagement.

• Develop, Coordinate and execute the marketing of various ticket packages through social media and digital marketing channels and platforms as well as traditional media.

• Leads the day-to-day marketing and assist with digital media and creative services of the athletics department.

• Create and develop promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance, fan experience and fan engagement.

• Serves as in-house producer for all home events. Determines how each in-game element is implemented, including sponsors and game day groups (promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance and mascot).

• Assist with the development of print advertisements, schedule cards, posters and other promotional and marketing collateral as needed.

• Strategize, organize and coordinate campus marketing initiatives targeted to faculty, staff and the student body to maximize support.

• Recruits, trains, and coordinates the student intern program and game day staffing.

• Oversee the Samford cheer and mascot programs and coordinates game day operations of the football marching band and basketball pep band.

• Coordination with the central university Marketing and Communication Division to assure consistency with university brand guidelines and overall university marketing strategies.

• Other duties as assigned.

Qualifications

• Bachelor's Degree
• One year of experience related to the above-described duties which includes Athletics Marketing and Promotions, Digital and social media and/or Game Operations.
• Candidate should be able to demonstrate strong written and oral communication skills.
• Individual must have the ability to interface professionally with coaches, fans and University personnel.
• Knowledge and understanding of various digital platforms to include social media and websites.
• Applicant should be highly organized and able to handle multiple projects and deadlines.
• Prior experience working within a collegiate athletic department or professional sports team.
• Previous experience supervising interns and students.
• Experience working with Word, Excel, Photoshop and other design programs.
• This position requires working evenings, weekends and occasional holidays and some travel in addition to daily office hours.
• Candidate must have the ability to lift, carry and operate various equipment.

Preferred Qualifications

• Master's Degree

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