Director of Social & Digital Media

Posting Details

Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.

Position Summary Information

Classification Title

Public Communications Specialist

Working Title

Director of Social & Digital Media

Location

Boone, North Carolina

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Posting Details

Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.

Position Summary Information

Classification Title

Public Communications Specialist

Working Title

Director of Social & Digital Media

Location

Boone, North Carolina

Job Category

5

Position Number

091031

Not Eligible for Visa Sponsorship

VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S

Department

Special Projects-120010

Primary Purpose of Position

The Director of Social and Digital Media is responsible for developing and implementing social media strategies for App State Athletics’ official accounts. Reporting to the Senior Associate AD for Strategic Communications, the Director works with the department’s external units and sports teams to increase brand visibility, drive engagement and generate revenue using a consistent, compelling voice. The Director develops content, manages campaigns and analyzes performance data across App State Athletics’ social media channels, and serves as the primary strategic communications contact for men’s basketball and other assigned sports, as needed.

Minimum Qualifications

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.

License/Certification Required

Essential Job Functions

• Manage Official Social Platforms – Serve as the primary manager of App State Athletics’ official social media accounts (Instagram, Facebook, X, TikTok, YouTube and emerging platforms)
• Develop Department-Wide Strategy – Create and execute comprehensive, data-driven social media strategies that elevate the App State Athletics brand and support departmental goals
• Align Sport-Specific Messaging – Work with individual sport programs and internal units to ensure consistent, coordinated and brand-aligned messaging across all digital channels
• Monitor Trends and Adapt – Track platform trends, audience behavior and industry best practices to proactively adjust content strategy
• Lead Digital Campaigns – Plan and execute multi-platform campaigns designed to grow brand awareness, increase engagement and support revenue-generating initiatives
• Use Analytics for Decisions – Analyze performance metrics and produce regular reports to inform content decisions, optimize strategy, and support ticketing, sponsorship and marketing objectives.
• Engage Online Communities – Monitor, respond to, and engage with followers across platforms to foster a positive and active digital community
• Coordinate Cross-Department Content – Collaborate with marketing, sponsorships, ticketing, broadcast operations, development and other units to ensure cohesive and strategic content flow
• Produce High-Impact Content – Utilize video, photo and graphic editing tools to create compelling digital content that adheres to brand standards and resonates with target audiences
• Oversee Student Assistants – Supervise students who will assist with social & digital media campaigns, content creation and performance metrics analyses
• Support Website Operations – Assist in managing App State Athletics’ official website (appstatesports.com), including multimedia integration such as videos, galleries and social embeds
• Lead Non-Sport Digital Comms – Play a key role in digital communication efforts for non-sport-specific departmental units and initiatives
• Strategic Comms Contact – Act as the primary strategic communications contact for men’s basketball and other assigned sports, providing digital coverage, storytelling and media relations support
• Other duties as assigned

Knowledge, Skills, & Abilities Required for this Position

• The Director of Social and Digital Media is responsible for developing and implementing social media strategies for App State Athletics’ official accounts.

Preferred Qualifications

• Experience in an athletics setting
• 2+ years of experience in social media management
• Excellent writing and communication skills
• Understanding of social media trends, best practices, analytics, and metrics
• Proficiency in the Adobe Creative Suite and other design and editing tools

Required Functional Competencies to Successfully Perform Job Duties.

Project Management: Consults with and determines client/customer needs and project parameters. Plans and manages multi-faceted and specialized projects. Conceptualizes and creates communications as they relate to the area of responsibility from creation through delivery.

Knowledge Technical: Understands standard and routine communication, design and visual arts principles and concepts. Understands and applies a variety of standardized and commonly accepted design procedures and techniques. Understands and applies communication software programs as well as use of other applicable technology and equipment. Keeps current with technical developments and trends as they relate to the field of communications, public relations, publishing, marketing and Web-based communications.

Consultation/Advising: Assists with communications in needs and issues in routine and non-complex situations.

Communication-Verbal: Understands and communicates basic program information and routine, non-complex ideas; conveys information effectively to a targeted audience. Learns the communications environment and establishes working relationships with colleagues and clients.

Type of Position

Permanent Full-Time

Staff/Non-Faculty

Staff/Non-Faculty

Appointment Type

1.0

Work Schedule/Hours

Varies (includes nights, weekends and travel)

Number of Hours Per Week

40

Number of Months Per Year

12

Mandatory Staff

No

Physical Demands of Position

Viewing a computer terminal and sitting for extended periods of time.

Overall Competency Level

Contributing

Salary Grade Equivalency

Salary Range

Anticipated Hiring Range

$45,000-$50,000 (Commensurate with experience)

Pay will be commensurate with applicant competencies, budget, equity and market considerations.

Posting Details Information

| Posting Date | 06/24/2026 | | Closing Date | 07/03/2026 | | Competency Level Statement | Management will only consider applicants who meet the required competencies. | | Special Instructions to Applicants |
Please attach required documents:

• Cover Letter
• Current Resume

List a minimum of 3 professional references in the application or attach a List of References with Contact Information | | Search Chair Name | Joey jones | | Search Chair Email | jonesj7@appstate.edu | | Applicant Pool Preference | External (Post on the Web) |

Departmental Information

| Quick Link | https://appstate.peopleadmin.com/post... | | Posting Number | 201502994P |

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents 1. Resume 2. Cover Letter / Letter of Interest

Optional Documents 1. List of References with Contact Information

Apply Now

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