Football Creative Strategy, Content, and NIL Fulfillment Manager

Department

 

Department of Athletics - Football

https://seminoles.com/sports/football

 

Responsibilities

 

Develop and execute creative strategies for Football Events, Recruiting and Personnel.  Lead creative brainstorming meetings and create a strategic plan that meets the standards of the recruiting office and thought-provoking videos and content. Coordinates departmental workflow, ensures designs reflect the University's messaging and style, and that projects are completed by deadline and within budget. Stay ahead of creative trends and industry creative benchmarks, train staff on the latest trends.  Serve as the primary contact for any external creative resources and vendors.  Coordinate all general and direct communication for prospects and High School Coaches.  Creation and facilitation of Whistle Account for Mass Communication.  Manage the creation, implementation, and delivery of all written and digital correspondence.  Create master plan for Seniors, Juniors, Sophomores, Freshman, and High School Coaches Communication.  Distribute communications plan to coaches, support, and athletic staff so they have a clear understanding of the plan.  Ensure consistency in massaging in social media and digital platforms.

Manage, mentor, and provide creative direction to Director of Creative Media, Creative Video and student workers.  Lead our team to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen.  Serve as the creative director of direct marketing to individual prospects.  Prioritize and map out master schedule of planned communication content for Creative Media and Video.  Act as the conduit for the recruiting coaches’ requests for graphic design requests.

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Department

 

Department of Athletics - Football

https://seminoles.com/sports/football

 

Responsibilities

 

Develop and execute creative strategies for Football Events, Recruiting and Personnel.  Lead creative brainstorming meetings and create a strategic plan that meets the standards of the recruiting office and thought-provoking videos and content. Coordinates departmental workflow, ensures designs reflect the University's messaging and style, and that projects are completed by deadline and within budget. Stay ahead of creative trends and industry creative benchmarks, train staff on the latest trends.  Serve as the primary contact for any external creative resources and vendors.  Coordinate all general and direct communication for prospects and High School Coaches.  Creation and facilitation of Whistle Account for Mass Communication.  Manage the creation, implementation, and delivery of all written and digital correspondence.  Create master plan for Seniors, Juniors, Sophomores, Freshman, and High School Coaches Communication.  Distribute communications plan to coaches, support, and athletic staff so they have a clear understanding of the plan.  Ensure consistency in massaging in social media and digital platforms.

Manage, mentor, and provide creative direction to Director of Creative Media, Creative Video and student workers.  Lead our team to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen.  Serve as the creative director of direct marketing to individual prospects.  Prioritize and map out master schedule of planned communication content for Creative Media and Video.  Act as the conduit for the recruiting coaches’ requests for graphic design requests.

Oversee all efforts in Football social media including Facebook, "X", Instagram, Snapchat, and other emerging platforms.  Responsible for all content and the scheduling of posts.  Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results and growth of platforms.

Oversee the organization of all unofficial and official visits to include Itineraries / Lanyards / Name Tags, Presentations, Videos – Stadium, Positional, High Lights.  Work with Associate AD for Football on all facility related branding.  Develop concepts and criteria to promote the Florida State Football Program, Head Coach, and Player accomplishments

Collaborate with Football PR contacts on social media content across all platforms.  Along with the athletic department's digital media group, develop and create engaging, original content to showcase the program on social media.  Analyze and actively use data and metrics to inform strategic decisions and growth on all platforms.  FB 365 Attendees: Public Relations, Unconquered Media, Seminole Productions, Marketing, Seminole Boosters and Florida State Global Partnerships

Create master plan for annual communication from the Head Coach.  Creation and implementation of all Head Coach recruiting correspondence.  Work with Associate AD for Football on all facility related branding.  Develop concepts and criteria to promote the Florida State Football Program, Head Coach, and Player accomplishments.

Oversee outside football events that are staged on and off the Florida State Campus.  Creation of all communication and marketing of events.  Administer the event messaging and storytelling from creation to completion.  Determine necessary staff, travel and costs associated with selected events. Oversee all Creative Services software programs and capital expenditures.  Act as the system administrator for hardware, software for implantation, maintenance and security of inventory Serve as the liaison between Florida State and vendors for upgrades, troubleshooting and next generation versions.  Other duties as required.

Qualifications

 

Bachelor's degree and four years experience or a combination of post high school education and experience equal to eight years.

University Information

 

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about our university and campuses.

FSU Total Rewards

 

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

 

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

 

This is an A&P position.

This position requires successful completion of a criminal history background check.

Equal Employment Opportunity

 

FSU is an Equal Employment Opportunity Employer.

Apply Now

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