Head of Strategic Communications/PR

Posted Date: Feb 27, 2025

QUALIFICATION

  • Salary Expectation
    $175,000/yr
  • Years of Experience
    15+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Job Summary:

As the Head of Strategic Communications / PR at Wisconsin Athletics you will lead the strategic direction and execution of all communication efforts, ensuring a clear, consistent, and impactful strategic communications strategy. This role requires a visionary leader who can drive messaging strategy with authority while maintaining strong cross-functional collaboration. You will oversee external and internal communications, executive messaging, crisis management, and media relations to enhance brand reputation and align communication efforts with business objectives.

Key Responsibilities:
- You will work with several units across sports and campus, partnering closely with Head of Brand Marketing, Events & Promotional Marketing, Legal, Campus Relations, etc.
- Develop and own a comprehensive communications strategy that enhances corporate reputation and stakeholder trust.
- Provide strong leadership, guiding a team of communication professionals to execute high-impact initiatives.
- Drive messaging strategy, ensuring clarity, consistency, and alignment with business goals while maintaining autonomy in decision-making.
- Oversee media relations, including press outreach, thought leadership, and proactive storytelling.
- Serve as a trusted advisor to leadership, shaping executive messaging and guiding public positioning.
- Implement crisis communication plans, ensuring proactive and reactive strategies to manage risk.
- Maintain an acute awareness of internal culture and external landscape, adapting communication strategies accordingly.
- Leverage data analytics to measure the impact of communication efforts and optimize future strategies.
- Ensure strategic communication efforts are aligned with key business initiatives across the organization.

Essential Responsibilities:
Provides strategic leadership for all communication initiatives, ensuring alignment with corporate objectives, internal culture, and external factors.

Department History

University of Wisconsin-Madison Communications 2024–2025

Person Role

Patrick Herb

Assistant Athletic Director, Strategic Communications - Football

Paul Capobianco

Assistant Director of Brand Communications

A.J. Harrison

Assistant Director of Brand Communications

Megan Milliron

Assistant Director of Brand Communications

Nate Jelinek

Assistant Director of Brand Communications

Ashley Steltenpohl

Assistant Director of Brand Communications / Creative Content

Hallie Utter

Football Digital Media Coordinator

University of Wisconsin-Madison Marketing 2024–2025

Person Role

Jackie Davenport

Associate Athletic Director for Student Services

Lexi Hameister

Director of Marketing & Social Strategy

Allison Minisce

Associate Director of Events and Promotional Marketing

Jeff Bell

Assistant Director of Video Services

Lala Kekuewa

Assistant Director of Events and Promotional Marketing

Lucy Lightle

Assistant Director of Events and Promotional Marketing

Evan Warwick

Assistant Director of Events and Promotional Marketing

Drew Turner

General Manager - Ticket Sales & Marketing

University of Wisconsin-Madison Communications 2023–2024

Person Role

Patrick Herb

Director of Brand Communications & Strategy

Diane Nordstrom

Associate Director of Brand Communications

Paul Capobianco

Assistant Director of Brand Communications

Ashley Steltenpohl

Assistant Director of Brand Communications/Creative Content

A.J. Harrison

Assistant Director of Brand Communications

Brandon Harrison

Assistant Director of Brand Communications, Social Media

Bianca Miceli

Assistant Director of NIL Community Outreach

Megan Milliron

Assistant Director of Brand Communications

University of Wisconsin-Madison Marketing 2023–2024

Person Role

Jackie Davenport

Assistant Athletic Director for Community Relations

Chris Hall

Assistant Athletic Director, Video Content Strategy and Game Presentation

Lexi Hameister

Director of Marketing & Social Strategy

Allison Minisce

Associate Director of Events and Promotional Marketing

Jeff Bell

Assistant Director of Video Services

Brooke Robinson

Assistant Director of Events and Promotional Marketing

John Cornfield

Assistant Director of Events and Promotional Marketing

Evan Warwick

Assistant Director of Events and Promotional Marketing

University of Wisconsin-Madison Communications 2022–2023

Person Role

Brian Lucas

Director of Football Brand Communications

Patrick Herb

Director of Brand Communications & Strategy

Diane Nordstrom

Associate Director of Brand Communications

Paul Capobianco

Assistant Director of Brand Communications

Ashley Steltenpohl

Assistant Director of Brand Communications/Creative Content

Meg Kelly

Assistant Director of Brand Communications/Creative Content

A.J. Harrison

Assistant Director of Brand Communications

Brandon Harrison

Assistant Director of Brand Communications, Social Media

University of Wisconsin-Madison Marketing 2022–2023

Person Role

Kevin Kluender

Assistant AD for Marketing and Promotions

Jackie Davenport

Assistant Athletic Director for Community Relations

Chris Hall

Director of Video Services

Adam Ahearn

Associate Director of Marketing & Promotions

Allison Minisce

Assistant Director of Marketing and Promotions

Jeff Bell

Assistant Director of Video Services

Brooke Robinson

Assistant Director of Marketing & Promotions

John Cornfield

Assistant Director of Marketing & Promotion

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